Gadgetory

today we officially launch our new internet video service and we call it sling television now as most of you know sling and the sling box have a history with Dish launched in 2005 sling technology provides users with the ability to watch their favorite live TV channels wherever they have an internet connection this technology continues to be marketed on a standalone basis a sling box by ecostar and the technology is found in our second generation hopper product so sling TV is alive over the top streaming service designed to deliver live yes I said live Internet video to tablets smartphones PCs game consoles and yes even smart televisions it's portable no long term contracts all you need is a credit card and a broadband connection and it's named squarely at the millennial audience those 18 to 35 year olds who represent a market virtually untouched by the pay TV industry today sling TV is a brand for this consumer segment and it offers our new customers programming that is tailored to their wants and needs the content offering will include between 25 to 30 channels we expect more to come industry-leading device partners are also on board with the new sling TV service and we expect more to come affordability is the key attribute of our new sling television service the new consumer price for sling TV will be substantially and I mean substantially below the current linear pay TV offerings and even less than the high-priced internet TV options from our competitors we expect to launch packages in the near future that allow customers to tailor their experience and guess what we expect more to come this all adds up to something very very special live TV which is to say live sports and news a smaller focus channel lino mobile our in-home capability a service that's easy to use and delivered to you wherever you are at an affordable price