Gadgetory

it is the honor of a lifetime to be the first to welcome you to the Steve Jobs theater introducing Apple watch Series 3 and it has cellular built in we have two versions of series three there's one with cellular at 399 and a version without cellular that has all the other great features at just 329 orders we'll begin September 15th and availability will be September 22nd this will bring cinematic quality to virtually everything that you watch that's why I am so excited to introduce Apple TV 4k so now you'll have the biggest releases in the best picture quality all on iTunes all available for the same price as HD new Apple TV 4k starts at $179 it joins the existing one you can order it starting on September 15th and it ships just a week later iPhone a iPhone 8 this is a huge step forward for iPhone the design is all new it has glass in both the front in the back using the new dual cameras in the 11 Bionic chip and the iPhone 8 plus the team has come up with a new feature called portrait lighting you compose a photo in the camera app using the portrait mode the dual cameras in the isp sense the scene they create a depth map they separate the subject from the background and then you see machine learning it creates facial landmarks and actually changes the lighting of the contours over your face that happens while you're composing the shot iPhone 8 is incredible for shooting photos it's incredible for video there's a third category of use of the camera that's going to become increasingly important in our mobile devices and that's augmented reality what's really cool is with AR kit the metal 2 on the new iPhone we are able to experience games in an entirely new way and now with iPhone 8 with its glass back we're enabling the freedom of wireless charging will really happen to your iPhone 8 it's gonna start with twice the capacity at 64 gigabytes and of a second one at 256 gigabytes and the price will be six hundred and ninety nine dollars iPhone 8 plus will have the same two configurations 64 gigabytes and 256 gigabytes and it will be priced starting at $799 we'll be able to preorder them starting this Friday on September 15th and to be available a week later on September 22nd we do have one more thing this is iPhone 10 it is the biggest leap forward since the original iPhone to start with the super Retina display is five point eight inches on the diagonal now with the display going edge to edge and top to bottom bottom there's no more home button I know what you're thinking about what about unlocking how do you unlock your phone with iPhone 10 your iPhone is locked until you look at it and it recognizes you nothing has ever been simpler more natural and effortless we call this face ID when you set up face ID you just follow the on-screen instructions and it tells you how to move your head around in the camera so if s ID can recognize your face and that's it you do that once when you set it up so our team created something called an emoji these are animated emojis if you were by chance wondering what humanity would do when given access to the most advanced facial tracking technology available you now have your answer iPhone 10 also comes in two configurations 64 gigs and 256 gigabytes they'll be priced from $9.99 you can order it starting on October 27th and they begin to ship on November 3rd so this is the future the smartphone shipping this year that is iPhone 10 thank you you