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Exclusive: Behind the scenes at the Sony booth

2012-01-09
hey guys Brian song here back in the show floor see us 2012 now we'd like to give you a little behind-the-scenes sneak peek of an actual booth in action so our good friends at Sony we're here to help us out also you got to dig this new mic flag it's kind of sexy okay so let's go into the booth right now we're gonna start here with Sony you see always kind of a standard affair here at CES 2012 boxes covered with blankets who knows what's in there right all right now we're gonna keep on walking through here and Sony's always been really impressive a variety of cameras television sets blu-ray players they pretty much have everything under the Sun so over here they're showing off some of their experience digital media players where their everything is still being set up as we speak so we know this isn't the final product but we're gonna see but again everyone behind us is working there's interviews happening all around okay also look see I can walk backwards and avoid things while I'm doing that this is more of Sony's kind of really showing off their music unlimited service and some of the devices tablets that are integrated it again Sony's always really tried to pitch like this lifestyle of their devices being connected with each other so they continue to push that forward we're gonna walk this way and we're gonna have head over more to the gaming we know that gaming is a big deal with Sony the PS Vita is out internationally but it's not here in the United States it'll be coming out sometime in about February of 2012 so what we have here is a huge array of the PS Vita I think it's a hot product but really the question is in the mobile gaming space are people willing to buy another 200 $300 device in addition to their phone and their laptops specifically for gaming so far the response over in Japan has been really lukewarm with sales so we'll see if that changes once they hit to the US shores now we're gonna keep on walking through here Sony's also known for a lot of their gaming so what we have here if you're here at CES you get a lot of like demos that you'll never be able to get anywhere else this game is one of their new ones Starhawk you're gonna be able to get that one to play it for free here on the show floor also twisted metal is another super hot title this is where cars like destroy each other you'll be able to check those out in the booth I think that's honestly one of the highlights for me other than the cool tech is just kind of playing some of the new games that are at least six months to a year away now as we transition over here right look we see the ladders being stacked up we see the little forklifts everyone is still this is the central hall really more towards the end of the central everyone is still saying up but this is my favorite section of the Sony booth this is the future technology booth so whenever you see the word future you want to come in and show you what they've got so over here on my right side this is a demo you won't be able to really see it at home but this is the 3d glass list television set now over at Sony and other companies we're seeing a lot of demos like this the unique part of this demo specifically as most of them are been displaying them with cameras that track your eyes there are no real cameras here in these demos and one of the things that sticks out is when you walk side to side you can almost see the 3d image change on a plane there's like this just subtle move that tells you that you're looking at it from a different plane the viewing angle is pretty impressive so you know we're gonna be seeing a lot more glassless 3d televisions down the line and we're gonna cut over here you'll see really quickly one more glasses 3d TV this is a 46 inch er they're getting bigger and better but from here it looks it looks really impressive to me you got a little seafood a little crab going on over there and a lot of Nemo's so this is one of the things here at CES you're always gonna see some of this firsthand I think that from seeing a lot of these 3d glasses demos already the technology is getting more and more impressive specifically when you talk about being able to move different angles on the TV set and being able to deal with that and you know still having a pretty nice quality image now over here we're gonna we're gonna come over here this way and we have more demos from Sony with their 3d glasses we've seen this for a while so there's nothing new and fresher this is really more of their future technology but what we really wanted to show you them will kind of do it from a distance and we won't walk up to it too close is over here on this side over here on this side yeah we have here Sony's demo of the crystal LED TV that's wide all right so if you look over here on my shoulder this is kind of their new technology that they're showcasing this is way ahead of the curve the difference in what makes this TV set unique with the crystal LED TV display is that there's a back light an LED for all colors red green and blue which really makes it super unique there's a comparison it's it'll be might be a little hard which one looks more vibrant clearer and sharper but on the left side you'll see not only is the image able to be reproduced a lot quicker the colors pop out of the screen and you know we everyone's talking about Oh LED TVs everyone's talking about 4k televisions but really this is the type of technology that hopefully will be more affordable and bring it forward so I have the crystal LED display well worth looking at I was talking to one of the guys who works actually in Sony's 4k booth and he says the theoretical resolution of this TV set is 6 K so 6,000 lines of resolution which will make it even a more clear picture I just really impressive so let's go over here this way real quick one of the things that suni is also touting because they are not only a consumer electronics company but a media brand they're showcasing off kind of the pipeline or the production line of a 4k camera we have over there that's the Sinha Alta f65 camera specifically geared for 4k content and then across the board obviously Sony's gonna pimp you know how we have the mixing the receivers the editing software and the platform to really bring 4k forward we saw how Sony puts blu-ray really hard in the end result is that you're really gonna need to see 4k reach the consumer in the home so let's just come over here really quickly and check this guy out this is their sony home theater 4k projector now if you want to know the retail price on this bad boy could you take a guess somewhere around 25 but that's not 2500 that's $25,000 for a 4k projector the internal code name for it and Center information scoop was called the Valkyrie so you know it's some hot stuff all right let's just go over here really finally one last peek over to Sony's booth they have a lot of amazing stuff but up here this is the 4k home theater now we can't go inside I must reiterate that I I like peeked through those Kern's and I was shoved out but they're showing a demo on a 200 inch screen of 4k content not in 3d that it does support 3d but it's 4k content like a scene from some of their movies this is this is amazing stuff so I would say definitely come out to the Sony 4k booth just check out some of the cool toys they have we're just going to kind of take one more look just at the overall floor to give you a bigger sense of what happened in the central hall over here behind me Polaroid we know that last year Lady gaga made her debut promoting the Polaroid Brant brand we're starting to see more celebrities come out here kind of associating with companies whether they're brand names from the past or smaller names we may not recognize Justin Bieber is here with potentially a Bieber bot yeah you'll find out more about that later but again this is just the entire setup here at CES 2012 we're still one day away before we finish up with the final product on the floor but just really give you an overall sense of how massive this undertaking is and just all the boxes people cables wires and lights and television sets that it takes to put together CES so there you have it another kind of insider look on the CES floor we'll be back with more live coverage so just stick with us and we'll show your continuing shots and more coverage from press conferences and everything else you can find out here on the chill floor
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