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Exploding Kittens rake in millions on Kickstarter

2015-01-27
I didn't expect this none of us did I mean it's been the kind of thing we're like I'm so excited about this project I don't sleep like I lay there at night like just like vibrating with joy of what's happening well when we're playing the game bomb squad the whole game you're worried about the bomb where is it like who has the bomb am I gonna get the bomb there's all this stress and fear of a bomb and I thought it'd be a lot funnier if you're just fearing a kitten cuz then the conversation playing the game is fine where's the game no please don't like to hear the kitten like and I love that um so we kind of struggle with it because the title is funny but we're also like blowing up cats which is not people aren't super into that so I know you guys had some moral dilemmas of that actually we didn't at first when I was drawing the cards i made the cats the bombs themselves but it looked kind of like an angry birds game because you got these cats with like fuses coming off of them and then I tried the cats just being suicidal and just blowing themselves up but that still didn't really like feel right yeah and your heart it not as easy sad cats just killing themselves it's gonna work somewhat finally ended up working was the cat's just killing themselves out of negligence so in a few of the cat cards or the kitten cards the kittens are doing things like they'll run across the keyboard in a submarine and launch nuclear bombs for like not a stick a dynamite blow up a pirate ship so they kind of are doing it doing things that kids naturally do can you walk me through the process the creative process of coming up with some of these action cards I know there's some classic open your characters like that Vera dactyl but you have like that farts and cheetah butts and i guess my real question is what were you what were you on when you were creating these action cards well like a lot of them fell into place because of the kitty theme like for instance if you have a bomb car if you draw it you can defuse it and you don't you're not out of the game and you would diffuse the kit and using things like laser pointers and catnip sandwiches and like cat yoga so those kind of fell into place because they felt the theme the rest of them just sort of i am like an endless supply of non-sequiturs i'm like a non sequitur machine and i can just pull them out of nowhere so i just start picking some of my favorite animals and turning them in don't like a nice versions of those things and it all kind of happened I have seen so many Kickstarter's where you back the project and then instead of getting the thing you asked for you get two years worth of email saying oh it's coming it's coming we just this new thing is broken or we the shirts were printed wrong or whatever so we're really hesitant to like add things that are complicated we just want to add like more cards more game we kept the Kickstarter really simple we didn't want to do any complex reward tier because like t-shirts and things like that mostly we just wanted this principle of if you give us money and we give you a game if you give us more money we give you more game so now that we've hit this milestone were kind of like well what should we do next
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