Gadgetory

we're making the camera the first augmented reality platform alright sir going to swipe to the camera and you're going to start discovering effects that your friends are using and that are relevant to the place you're at nearby so now for real augmented reality you don't just want the ability to do those tools you also want the ability to have realistic 3d objects and in order to do that you need to have a platform that has that gives them precise location a realistic relationship with objects around them in their environment here's how this works so you're going to easily create anything you want you can write a fun message next to your breakfast and and it's going to slide onto the table and since we understand the depth of the table you saw it was occluded and the right place as it came up so we can make this more fun let's add some some breakfast sharks swirling around my ball some clouds and you know there you go then it's got the depth right so when they go behind the bowl that they're occluded it gets the depth of the table and all that from this still photo we constructed a 3d scene and now because it's a 3d scene we can pan around how crazy is that you can add all kinds of effects you know we can fill the room up with water if we want again it's got the depth right you can add a lot of bouncy balls or a found of bouncy balls and we could fill the room up with skittles we also have some of the best computer vision and object recognition work in the world you can tap on the wine bottle and you can add an information card or that that shares that that shows on and what the vintage of the wine is and you know what the rating is and maybe where to get it or maybe even the future even a link to buy it this is an AR tool that Nike created for helping you visualize and share your runs and some fun new ways so here's an example of a father playing an augmented reality game with his kids in the waiting room at the doctor's office wears using the table in the waiting room as the the game board for a tower defense game and the kids can kind of slap the bad guys before they get to you now there's gonna be a lot of awesome stuff like this that comes and I'm pretty excited about this this part of the platform is going to come a bit later this year