Gadgetory

what's up everybody here at Nikes innovation for everybody event in New York and what we saw here for the tech audience two really cool things the number one thing the hyperadapt 1.0 the first self-lacing shoe for the consumer i got to try it on and one of the cool things about this thing right yeah you step on it itself laces it will be available by the end of the year it requires inductive charging and you have to charge about once every two weeks but that is a product forget the Back to the Future air mags this is coming this year for everybody it's kind of interesting we're moving in an interesting era where technology is advancing they're getting so much more data but consumers are getting lost with all this data I mean there's tons of dashboards there's tons of gadgets they don't know what to do with it all it's really about defining the purpose how are you gonna use it what insights can I get from it and how is that going to make me be able to utilize that data to perform and be better the other thing that Mike you really wanted to push is a new digital platform it's their new Nike Plus app think of this is a real personalized way for you to access all of Nike services whether it's shopping it's based on location so it can tell you where it stores at if you want to do some of Nikes training sessions it indicates when that's happening but also really for all your sneaker lovers the ability to get early access to shoes there's this thing called golden ticket access for Golden Jordans I know I want that but they're trying to make this the center of your digital lifestyle through an app and everything Nike I think the way to think about the new Nike Plus app is really that central access point so that'll house your entire relationship with Nike it's the most personal and it's the easiest way to access all that we have to offer so those are really the two hot things for the tech world that we saw here at Nikes innovation for everybody for cnet.com i'm brian tom