Gadgetory

designing devices that we love isn't as easy as making technology look sexy just ask Guardium it's the creative mind behind several iconic products like the unconventional light ray camera and the Fitbit fitness tracker having been at the forefront of wearable design Guardi is well-placed to give us an insight into the devices of the future first of all I don't think people will have 10/10 watches or gadgets on their on your wrist second I think the term gadget is somewhat derogatory we are moving into a situation with these objects of electronics and digital thinking will become inherent to our existence we already see that with a mobile phone I think it's the most person personal object you have and with wearables it will grow even further now most wearables will probably be hidden and a lot of the fitbit's are hidden and they were built to be hidden they'll have functions that are medical you have functions that are about communication between you and people around you and environments around you and we're just at the beginning I think it's it's an interesting phenomena the hype there is hype now about these and they're very simple today they're basically kinetic motion and sensors dealing only with cardiovascular health but this is just the beginning we'll have things that are dealing with your brain with your mental state with access privileges with a variety of medical conditions that could be really assisted by electronic online digital functions and so on so I could easily see that the peak of this world this wearable industry will come only in about 10 years so and there won't be gadgets there'll be who we are what we are yeah and the interesting thing I mean when I say that people immediately jump to a conclusion that will be sigh Birds actually this is my goal with designing this is that we won't be cyborgs we actually will become more human and more free from the technology I think what we have now in the design business there are there are two camps there is the camp that there wants to create a lot of data and wants people to analyze a lot of data and there is the other camp which I belong to that tries to create devices that are not smart there are actually wise there are more than smart there are wise enough to understand you and actually to filter and allow you to go on with your life with all their data basically processing the background giving you just hints of what is essential when it is essential for might follow function but that doesn't always make for a great product so how does it designer know when they've hit the nail on the head smile there's always this the interesting thing and every great product that we've done that moment that we first showed it to the client the concept you would know within a second honestly a second if it if it's going or not and then later on that second eye actually translated to reality with the consumer mind there is some very unique moment where people are being delighted let's call it time to delight and it's a it's it's a fraction of a second where every understand intuitively that there is something interesting here that is new at the same time it is pushing some known buttons in your emotions and that's what we're looking for and and the Fitbit had it Lytro and ARRA has it everyone understand there's something there it's new and it is the ability to create some kind of a new form icon that is explaining the technology in a new way that is understood intuitively and it has a little twist that caused people to smile and every time it happened every time it happened we had a success story behind it