Gadgetory

fitbit paid 23 million dollars for pebble the tech world is fickle one second you're a Kickstarter darling the next you're being acquired for parts last December Fitbit announcing with acquiring pebbles technology and intellectual property Fitbit did not buy the entirety of pebbles business when the deal was announced no price was mentioned reports estimated Fitbit would pay up to 40 million dollars for pebble fitbit's latest financial documents say the company paid 23 million dollars for the assets and IP of pebble here's some background on pebble the company's first Kickstarter was back in 2012 with the promise of an e-paper watch that worked with both Android and iOS that Kickstarter racked up over 10 million dollars in pledges then some more than 68,000 backers when the Fitbit deal was made official pebble announced it would no longer make hardware devices in a blog post pebble developer John Barlow wrote that Fitbit intends to keep pebble services running throughout 2017 and no one wants to break pebble watches on fitbit's financial call its CEO said the company will expand into the SmartWatch market and the acquisition of pebble will help that he also said Fitbit is looking into devices beyond the wrist for more information check out cnet com I'm Maya's act hard I'll see you online