Gadgetory

your chance from being judges to actually you presenting a product that for launching today and you can see from the presentations that have been here in TechCrunch today that a big part of innovation is having the right goal and asking the right questions to frame angle and at Google we've had for some time a really aggressive goal around speed we think that when you make search faster people use it more when you make the web faster people use it more that also causes people to invest more in those platforms so we've been going about shaving milliseconds here milliseconds there and really trying to improve the user experience and then that's all our founder Larry Page asked a really interesting question which is you basically said why isn't about like a magazine how can you go to the next page the content isn't already loaded imagine how much you use the web and going to new pages was as simple as flipping pages in a magazine and it really reset our thinking and kind of humbled us our overall speed goals and we mostly thought that this would be something of the years or a detonator for way until there's navara the principal offender behind Google News and Google Finance came with a really interesting prototype so the prototype in burnet launch of the day now is a service on google labs we have some exciting partners for launching this in partnership with Washington Post The New York Times Businessweek Newsweek as well as popular mechanics Cosmo Us Weekly and of course TechCrunch and about three dozen other publishers so without further ado I'm going to like Krishna and then we can you introduce the product and demonstrate thanks Thank You bishop so as I said we here today to unveil a new product let me go up on Google Apps almost instantly the whole world to see and use and you'll be the first to see of course a few months ago TechCrunch need a screenshot early prototype of this product factors codename flipper not a crunch it will give you unfortunately with my justice because it was all about him so it's only improving we come back take 550 and show you the first time when it looks like the product was gone Google fast it said online radio for news has the name such as fast but means you can flip through news pages released as much by turning the pages of the print magazine websites have media rich content that takes follow each page has dozens of units that need to be loaded javascript CSS flash magazine completely destroyed seamlessness of experience that's the problem external to solve we want the convenience of Prince news to speed and the hands-on control but we also want the advantage is the difficult managers of online news aggregation of multiple sources continuous updates being able to search and navigate recommendations from friends in the community and the ability to have a content personalized for you so we want good works and any que una show you google our expression and when you go to ask which is available in Google Apps com you will see that we have different models we have a popular one sections one we have II think each one of these modules can get different categories for example within topics again Israel kenya's in 10 / 11 hip hop with in sections to get politics business etc we call this category's magazines but our belief is that regardless of what your interests are you will always be in a magazine that you find interesting so let's for example consider entertainment what I'm getting right here is a magazine on a treatment that has such particles from a variety of different sources and the beauty of google fast one which was not captured in the station when was sleep is holly green creates the magazine experience and how easy it is to go through content until you find an article that you like so right now looking at americol from the new york times that i can easily flip and go to different articles very very quickly almost as quickly as if it were an axiom until I happened to find our helo medic Mike and once there is an article that I find interesting I am single including this be done and then I can read the full article at publisher's website also once they find an article that I like I can easily get more articles from the same publication or from the same magazine in this case entertainment if we happen to know who the owner when article is he fails to get more and articles or stories legacy longer it is also possible of course to look at all the stories from a particular source and since this cabinet x150 it's only fitting that we show and let the TechCrunch magazine again he is then very very quickly you can flick your stories and and a first always a search company and Marissa here with surly are a bunch of Product Search incorporated so the lowest bunch of different magazines England many different categories and search is certainly important right now the US Sylvan is going on and I can certainly search for it and a very quickly get the US open magazine again has all the articles corresponding to the USO and from allegations that decided to be park to the last with some point of course are going to find a story that you really like you want to be able to assure the people that you care about we offer you two ways of doing so and the first one of course is to do we go green home again that's pretty straightforward so this would be you can start of the league this one if you want it again person getting this article will be able to don't you see no and then go difficult aspect look at it what you can also do this exploit interesting is to light an article by liking an article we're making a statement that you find a particular article to be enjoyable and that you want to let other people know that this is an article that you happen to care about so after the likeness which allow their people to be able to see that I regain light and the story about the US Open and the way that that's reflected in other peoples pages is that there's a section at the bottom that has the stories that other people have its life so it looks like my friend Jack was a meteor that workman masculine and likes fast company luck and these are the stories that collected so here I am getting magazine corresponding to the story is dead Jack happens like and again very very quickly go for the stories we hope you'll try to invest like the feel joy and again it's like right now we should be and you can play with it a slip knot Google Apps them and if you happen to have an Android 0 for an iphone you can also find them all over and Asselin if speed on a desktop is important and the dramatic experience that you get by making the mobile product faster is just incredible it really makes a huge difference when you're bored and you have your cell phone begin to be able to flip for a lot of articles right quickly and thus Christmas going to show you hi teaching which is in some sensitive which case scenario for something generally use in a lot of fun so Marty is doable fast but don't want to my planet see the holidays ah that's it excuse me as we I can't assume which gives you instant full reservations on the pitch motion of that and email alighted enough words you can search but in search of a topical get results and if you get more you like the home page where you have new topics that I've been suggested to you maybe I don't know came to my scissors I click on this is a search working vice versa creating a custom magazine for me about this person before so the more you use it the more relevant the things that we show you again both of the best version full version so goes national we partnered with she doesn't talk to your publications from New York Times Washington Post online politicians like salon and ProPublica Xenophon in the speed of reporting the other losers we the content and whether meeting news browsing really fast does in fact refers people to read more news and sustains the industry by revenue funding has here the two things that matter to us one is they needs to be a problem that appears to be profit more than this for us so speed on the world the problem everybody gets I'm glad it's all we got and secondly you wanna make the world a better place so find people using demo versions of I feel that they see them really getting it will actually fun that is very satisfied so next time you feel bored or overworked testing back pick up your iPhone happy to be on brain too