Google's hungry to feed you more
information found inside the Google
mobile app the feed is a personalized
stream of cards if you're thinking this
sounds just like Google now you're right
but it's tailored even more to your
interests the feed users browsing and
search history from your Google account
including YouTube the calendar and even
results from Google home and the
assistant this history affects what
shows up on the feet whether that's
cards about pop culture cats bikes or a
combination of all three each card has a
header you can click on that takes you
to a search page for that topic trending
uses there too and many search results
let you follow a subject to get news
articles or videos in your feet you can
unfollow topics too okay so the elephant
in the room is obviously that other
product called the news feed Facebook
surfaces all your friends updates but
Google's version shows you things that
just interest you at the moment you
can't interact with the content like
giving thumbs up or thumbs down there
are no ads and Google wouldn't comment
when asked if that might be coming in
the future to address concerns about
fake news or the filter bubble Google's
including fact-checking features when
available the feed will also surface
older content not just the latest news
say for example you're visiting a new
destination or have a trip planned cards
will appear with articles relating to
activities you might like to do while
you're on vacation now don't forget like
any Google service you can opt out of
things like location services and clear
your browsing and search history the
feed is rolling out now in the US for
the Android and iOS Google apps and
globally in a few weeks
users of Google's own pixel phone can
swipe across from the home screen
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