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Google introduces $35 Chromecast streaming stick

2013-07-24
like Rome our design approach to bringing great online entertainment to your TV is simplicity one barrier to viewing online content on TV is getting your TV's connected in the first place our first design principle is to build a product with as close to zero set-up time as possible now once you're set up you may not want to learn a different interface on your TV everyone loves their phones tablets and laptops why not why not just make them work with your TV's your personal device should be your remote third we're designing to enable TV experiences across platforms and across devices all of the Android phones and Android tablets iPhones iPads Windows desktops Mac and Chrome OS laptops should just work with your TV unlike other solutions we will not force you to have the same operating system on all your devices today we're going to show you how we can make this happen it starts with a new device from Google and I happen to have one right here in my pocket introducing chromecast the easiest way to bring your favorite online entertainment to your TV you notice that chromecast is small it's just 2 inches in length we were able to pack a lot of power into this tiny device because it's built on Chrome technology it's running a simplified version of Chrome OS once you take it out of its beautiful clean box all you have to do is plug it into any HDMI input on your TV power through USB connect to your home Wi-Fi and you're ready to kick back and watch chromecast won't clutter your entertainment cabinet it simply disappears behind your TV let me tell you a little bit about how it works and then we're going to go to a demo once once chromecast is plugged in let's say that you want to watch YouTube on your TV you just go to the same YouTube app that you're already familiar with on your phone tablet or laptop and you will see the cast button in the UI you simply press the cast button to play a video on your TV chromecast receives the command from the YouTube app pulls the video you requested directly from the cloud and plays it on your TV what's unique about the solution is that we bring the highest resolution content directly from the cloud rather than relying just on your personal device to push the content meanwhile back on the couch you have full control over playback of the video from your phone tablet or laptop whichever device you are using your YouTube app on now let's see chromecast in action I'd like to invite Rishi and a.k to demo for us ok Thank You Mario so it get a really excited to show you chromecast in action so for today's demo we've gone ahead and brought a variety of different devices you'll find in a typical living room cluding phones tablets and laptops and over here we've plugged in a chromecast into a standard HDTV the TV is off for now now we're going to show you how these devices can control this TV using chromecast and for those in the room we're going to be placing the TV feed on the outside monitors and the device is on the inside runners alright so let's get started so let's say I'm in my living room and I'm hanging out with my friends and I want to show them one of my favorite YouTube videos well I could do it on a small little phone but it's much better doing this big beautiful screen so let's shout to show you how you will do it so let's go ahead and bring out my Nexus 4 and I'm going to open up the YouTube app now this is the YouTube app I use everyday so it's already logged in has access to my favorites my channels my subscriptions so ak's going to hand pick one of my favorite music videos now this is pretty standard YouTube thus far we can see in the top of the YouTube app is the new cast button that Mario just mentioned simply press it and allows you to send that YouTube video to different devices in this case we're going to pick a living room which is the name of the chromecast I connect it to this TV so now let's take a look at the TV because what's happening here is actually pretty subtle but really cool chromecast is turning on my TV switching it to the right input and now playing YouTube in HD on the TV that's it just a simple press of a button YouTube automatically detected my chromecast device on my home network so not to do any additional configuration or setup so recapping your chromecast device get you access to great content from YouTube Netflix Google Play movies & TV play music lots of content from the web through Chrome tap projection and still to come Pandora and many more apps with a simple press of the cast button you're watching on your TV while still having full control over your device unlike other solutions it works with Android iOS Chrome for Windows Chrome for Mac and Chromebook pixel so we've talked a lot about the product this morning and we're really excited about it but you're probably wondering how much does it cost and how can I get it our engineers have worked really really hard to make chromecast as affordable as possible for as many consumers as possible so we're happy to announce that chromecast will retail for $35 for $35 it's affordable enough to connect up every TV in your home the chromecast device is available for purchase in the US later today with expansion to other countries as quickly as possible you can order chromecast starting this afternoon from amazon.com bestbuy.com and Google Play it will also be available from Best Buy stores across the u.s. as early as July 28 and through our partnership with Netflix for a limited time you will also get three months free of Netflix with the purchase of a chromecast device
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