Gadgetory

at the front of our booth here at CES is our new display technology the crystal LED integrated structure which incorporates ultrafine LEDs as its light source now as you move around it you will notice that it has an extremely wide viewing angle with very little color and brightness shift and unlike other large format displays it is virtually impossible virtually impossible to see the pixels or the seams even if you're standing right next to it now ladies and gentlemen please don't take my word for it you need to absolutely experience it to believe it the crystal LED display here within the Sony booth is 32 feet by 9 feet featuring an 8k x 2k image but thanks to the scaleable title title structure the size of the canvas is actually only limited by your imagination and today I have two new additions to our bravia lines that bring the experience of 4k HDR the processor excellent extreme to a broader audience this is the first new bravia that will feature a slim stylish design with extraordinary brightness and harnessing our slim backlight Drive plus the display both spectacular brightness and contrast using an intelligent backlight driving technology and the result is a stunning and vivid picture satisfying the most discriminating viewers who are seeking optimize picture quality and we are proud to introduce this series as one of our best LED TVs under our flagship Z 90 this is the bravia OLED and this is a unique execution of an older display that only Sony that only Sony can really bring to life all that is designed to reproduce deep blacks in dark scenes and when it's combined with our x1 extreme processing technology it renders every detail of an image regardless of any ambient darkness in the scene we offer further flexibility in style and in home integration with our second generation second generation ultra short throw 4k HD our home theater projector the projector is minimally intrusive and now over 40 percent smaller than the previous version yet still able to provide stunning cinematic quality images discreetly displayed right into your own living space the ultra short throw lens lets you place the projector close to your wall for a giant 120 inch image and since it's near a wall viewers shadows will interfere with the picture allowing for more open floor space as well and for those of you who desire disk media with the most advanced technology to provide the ultimate in picture and sound quality our first Ultra High Definition blu-ray disc player for home entertainment will be coming out the spring as well and here our sound bar delivers a complete 4k HD our home theater experience with three dimensional immersive sound like Dolby Atmos and to make this sound bar the very best for home theaters we collaborated with sound professionals at Sony Pictures who lent their expertise to calibrate the audio quality and optimize it for the playback of movies and today we're showcasing our latest noise canceling innovations two prototypes of in-ear Wireless noise cancelling headphones one features a sleek behind the neck style and the other is a wireless pair of earbuds free of cables housing or headband we're giving you more choices in how you listen