Gadgetory

prime now is Amazon's year-old rapid delivery service we visited their new urban distribution center in Manhattan to see how they get last-minute holiday orders to you what if some of the challenges been of creating a distribution center in the middle of Manhattan we're standing right in the center literally of Manhattan we're on 34th Street that's both a blessing and a challenge obviously this is a pricey place for real estate right in the center of everything but it also means that we can get to all customers that we have in this really dense area in less than an hour and so it's actually a great location to be G once your order is received an Amazon employee will retrieve your items and get them ready for delivery customers might be surprised at the diversity of products that we carry and also the way they're actually stored on the Shelf we actually store the items on the shelves as soon as they come in so the items are put directly onto the shelves and they're available to sale for customers right away and then our back-end algorithms actually tell the folks who are picking the orders how to do it in the fastest way possible so it looks a little bit crazy with all this different stuff on the shelves but it actually gives us a lot of efficiency right here's examples of our Kindle Fire HD this is an Xbox these are great gifts for the holiday I see a Dell right there that's one of our number one sellers right now and of course we have tons of wrapping paper so that people who have last-minute needs can get all of their stuff wrapped in time when a package is ready a courier will walk bike or drive it to you with any luck even procrastinating shoppers can get that Xbox or flat screen TV in time for the holidays this is Ben Fox Rubin with CNN thanks for watching Jean