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How Huawei is working to soften its image - CNET News

2012-08-26
hi I'm Jade green with seen it and I'm here with John Rose John runs North American operations the R&D operations for a while way which is a giant telecom company that I think allowed Americans don't know much about tell me how while we can make more inroads with US carriers well I think the the biggest way for us to make more inroads with US carriers is to actually engage more with the overall US market so you know in the last year we've launched an enterprise business that includes the United States our consumer business is growing so we're now touching more of the ecosystem and so carriers while they care about their core infrastructure they also care about serving their enterprises and so if we're selling to enterprises there's a reason for carriers to work with us if we're selling great consumer technologies tablets MiFi smart phones that give them an economic and technology advantage again there's a reason for them to work with us and ultimately having a more comprehensive view of the total ecosystem of ICT makes us more relevant to all of the parts of it so I think that's really the overall strategy and do you think that there's a lot of mistrust in Congress in particular about Huawei do you think just simply addressing or expanding into those markets will actually address those concerns and not by itself obviously being a good corporate citizen and selling more gear in less controversial areas that are relevant to more people is a good start but the most important thing we have to do is engage we have to basically be very very focused on telling our story explaining that this is a massive company that's almost a hundred percent focused on development of great technology and when people understand that much of the innovation of the industry much of the new standards of the industry is coming out of Huawei on a global scale when people in the United States understand that whether they're politicians or just consumers it changes the tone around the company so yeah it's great to sell more stuff but at the same time we actually have to tell the story and engage at all levels which is part of the dialogue that we're having now yeah is telling the story of challenge for a while I see a Chinese company it has humble roots in many ways it is that hard to get the company to actually express itself well yeah I think I think you're absolutely correct the company is very humble well you know it's always been very customer focused wanted to stay below the radar didn't really focus on telling its story loudly because when you sell the carrier's you're only customer that really matters is the carrier if they know your story you're good but as you expand in other markets and other technology areas it is important to kind of get out of your shell now one of the ways we always done that is not necessarily asking the existing people in wall way that were very comfortable kind of being behind the reader to do this but by encouraging us to expand our footprints in terms of the talent pool people like myself or the organization's we're building and overseas organizations like the United States actually tremendously helps us have a better talent pool that speaks the local language that understands the local culture can engage and communicate much more effectively and with that as a part of this whole global company we have a much more effective execution a capability of being able to tell that story as well we've been ineffective in the past have they made mistakes absolutely everybody makes mistakes I think you know by by focusing inwardly we we missed an opportunity to tell the story over the last ten years which is a fantastic story and especially in places like the United States and so now we're playing a bit of catch-up and I think you know you're seeing us much more visible now than you have over the last year or two years and a lot of that is because we were a little too quiet in the past and now we're having to accelerate this process so in a perfect world if we could replay time yeah we would have started this process a lot earlier and we would have told the gradual evolution of huawei story over a much longer time fan at frame so people were not surprised that we just showed up as a thirty two billion dollar company and surprised them right you know and the reality is we are thirty two billion dollar company and we got there one deal and one product and one person at a time but most people didn't see that in the Western world and by the time they realized we were here suddenly we were a very large entity and there was a bit of mystery around it and then we had to basically begin the education process maybe a little later than we would have liked to John thanks again I really appreciate it my pleasure I'm Jay green foreseen it thanks so much
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