Gadgetory

the surface book is Microsoft's first laptop and comes with a bendy straw style hinge as well as a detachable tablet screen this surprising product has generated a good deal of excitement in its own right but it also gives us a clue as to Microsoft's broader strategy using hardware to rescue Windows when it comes to computers Microsoft Windows operating system totally dominates with figures suggesting that its biggest rival Apple's Mac OS 10 represents less than 5% of the market those numbers don't tell the whole story about how precarious Microsoft's position really is with most windows owners using versions that are several editions behind Microsoft needs devices that showcase the potential of Windows 10 if you look at the most exciting launches of the last few years it's clear that physical devices like smartphones and wearables are what get the public's pulse is pounding with the unfamiliar and unpopular Windows 8 having left many shoppers wary of upgrades Microsoft knows its best chance to get back on track is with a cool product people want to own that page just happens to be running Windows 10 Microsoft is playing a risky game though when it first jumped in to own brand tablets with the surface back in 2012 it annoyed some of its partners who make money selling Windows powered hardware the surface book puts Microsoft in the awkward position of directly competing with some of its closest allies so it'll have to tread carefully three years in though Microsoft's Hardware efforts don't feel like a terrible mistake apple recently mimics the standing design of the surface tablets with its smart keyboard for the iPad pro and the surface book even if it doesn't prove popular bolsters Microsoft's reputation as a company that's doing its bit to push laptops forward rather than just pumping out software for the masses which is important but not quite as exciting the surface book goes on sale soon so we don't have long to wait before we know exactly how strong Microsoft's Hardware game really is and what the company's gadgets can do for Windows stay tuned