Gadgetory

the scene is familiar in Apple store but the location is not this is the eighth Apple store in the New York area but the first one in Brooklyn New York City's most populous borough as you might expect it's located in the hipster area of Williamsburg the Williamsburg Apple store is built into a reconstructed brick warehouse space heating with the industrial vibe of the area and the interior is dominated by a large open seating area that Apple calls the forum it's got wooden cubes for seating it's got a large 6k screen and Apple says members of the community and customers are invited to just you know hang out there there's also a smaller boardroom area for meetings and presentations the outer walls of the store called avenues and they're lined with Apple products and accessories the company says they're meant to evoke the idea of walking down a neighborhood street and seeing all the different store fronts 120 people will work at this store there's actually another new Apple store coming soon that is going to be built into the oculus in the transit hub near the World Trade Center it's surprising that it's taken this long for Apple to open its first store in Brooklyn but if the Williamsburg Outlet is success I would not be surprised if we see even more