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Inside Imax's first virtual reality arcade

2017-02-23
for most people a full VR setup for their home is kind of overkill or they don't have the space if that's you IMAX hopes you'll seek out one of its VR experience centers we designed specially made pods and we use the same architectural firm that designed for Apple and for Tesla and it creates kind of a sleek social experience in there we checked out the first location for IMAX's VR experiment in Beverly Hills California it's almost like a small movie theater you come in you check out the show times buy a ticket for the title you want to experience and then head to your private pod where a staffer helps you get set up tickets range from 7 to $10 per experience which each lasts about 10 minutes every pod has custom equipment depending on which VR game you pick knockout league featured a haptic feedback vest the John wick pod had a special machine gun and headset from Star breeze and Rabbids VR ride had a D box chair that twisted rumbled and tilted along with the roller-coaster ride this is the first IMAX VR Center and five others will follow suit sometime this year all of the other five in addition to this location are going to be inside multiplexes where our large network of 1,200 screens all around the world enables us to roll out a pretty big network worldwide the idea is to get you coming back to try popular VR games and experiences and the fact some of them are tied to famous movie franchises like John wick means it makes sense for IMAX to have them inside movie theaters you watch Keanu Reeves kill a bunch of bad guys on the silver screen and then you leave the theater and see you can get in on the action too mostly this looks like an added value for movie goers who are 100% sold on VR just yet or don't want the hassle of setting up a dedicated space in their homes we knew whatever we built had to be very social whether it's a multiplayer game or communicating with your friends on social media what you're doing there had to be a real social vibe to it so it's different than what you can get at home it's interesting I max thinks VR should be a shared experience with your friends and family much like going to the movies even though one person is wearing the headset it is still kind of fun to record them say stumbling around like an idiot while trying to punch in game opponents like I did and then post that to social media we think it's almost replicates what we've done in cinema a little bit because what we're doing is taking this new platform that's incredibly immersive and delivering entertainment to people in a way that we've always done which is as a destination based location for more information check out cnet.com
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