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Inside Scoop - How might an Amazon 3D phone work?

2014-06-16
hey everyone welcome to the inside scoop I'm cnet's car tsuboi joined by Cena's senior editor Jessica dole court big amazon event this wednesday in seattle we are both going and to confirm everyone's invitation today members of the press received a copy of this book mr. pines purple house with a note from amazon CEO Jeff Bezos apparently it was his favorite childhood book we don't really know what it's going to be unveiled at this event this should give us some clues right hopefully right I did pour over it trying to unlock those clues what stood out was that they want to do something really different okay so the rumor is that Amazon is going to be unveiling a phone and this book is about 50 white houses all in a row which is a common complaint in the smartphone industry so at the end of the book mr. pine paints his house purple in order to stand out now I don't think that means that Amazon is going to be releasing a purple phone because that would be too literal but it does suggest that they want to really stand out from the crowd they've already taken on tablets so it might be the smartphone's turn now there's also been some rumors about some of the phone's features potentially including 3d whatever that means right so 3d can mean a lot of things amazon did release a teaser video that showed a device it was off screen but people's reactions to it where wow this is really cool comparable to anything I've seen I've never seen anything like this really innovative I love it and it moves with me and that it moves with me part people are really latching on to and thinking that that means that there's some sort of 3d experience in the interface and maybe it shifts as you move with viewing angles things like that 3d could also refer to spatial gesturing that's something that smartphone makers have been working on and there are reports that the device could be studded with infrared cameras and that would track motions as well a lot of other manufacturers have tried you know 3d capabilities and let's face it a lot of manufacturers have tried making smartphones but they're not always successful what makes amazon think that they could do a smartphone well and a 3d smartphone well two really great questions first of all 3d in the past meant dual cameras on the back to take 3d photos and then also meant 3d gaming we're at a place now where processing power is even more robust than it was before so if we were to talk about 3d gaming which this focus really isn't on then that is something that could be supported with much richer graphics than before I don't think this means 3d photos as well so again 3d has a lot of different meanings in this industry and I think that that could just be a catchphrase for actually something really different like gesturing for example as to why amazon wants to make a smartphone I mean why not people sort of wondering how Amazon was going to break through with the tablets because they're a digital portal for goods and then they also have their electronic you know publishing right so a lot of ebooks and magazines and things like that but they have made a success out of the kindle fire they use google android as the backbone but it's not purely strictly a google experience because you can't go into the play store and just download anything amazon actually stamps its own kind of experience on top of android so that's what i think that we're going to see here with smartphones what they typically do in addition to that is they highlight their own store and they also bring the price down to make it very competitive right so at this point i think that amazon's brand has cachet and they'll be able to travel with it a little bit another thing is the company is huge and it's wildly successful and a lot of money rimming with money so they could afford to take some mistakes and take some risks what are they to lose exactly yeah well it'll be fascinating to see on Wednesday do you think Jeff basis would be making the announcement I would be surprised if you weren't especially since he's putting his name on the book exactly Jessica thank you so much and be sure to tune in to cnet before the event starts around ten o'clock on wednesday morning Jessica and Roger Cheng we'll be live-blogging before the event that starts at ten-thirty yes thank you so much cygnett senior editor Jessica dual-core time cars ooh boy thanks for watching the inside scoop you
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