Gadgetory

Salesforce helps marketers get smarter about their customers and plan better campaigns that blur the lines between marketing sales Commerce and service all in the name of customer service that's great marketing made by you with Salesforce connect your customers in a whole new way see a demo at salesforce com / apple byte we are live from the Giant Bomb studio in San Francisco California see Applewhite extra crunchy podcast with your host Bryan Tom what's up everybody what is going on welcome welcome to the show it is episode 62 on this lovely friday afternoon and for those you that will be listing this podcast we will get we will get to you ASAP but what we're gonna start off with first of all is again this show is all about you you make it happen we just deliver the stories and talk about it you can always call us at one eight hundred 616 what is the number two 638 I'm looking at another phone number I'm doing that's the same time c 1 800 188 61 62 63 8 so what we wanted to do here is last week we teased about this really great article about is Tim Cook and is how is he doing with the company but also his comparison to Steve Ballmer and we have a special guest here today I wanted to introduce you to Steve Blank and he is the author of the article that really sparked this conversation just give you guys little background of him steve was an entrepreneur turned educator credited with launching the Lean Startup movement this has really changed how startups are built now entrepreneurship is taught he also teaches at stanford columbia berkeley and nyu goes back and forth during the semesters and created the National Science Foundation innovation core now the standard for science commercialization in the US he's done a whole bunch of other things more than I can even just say in a few moments and so Steve thank you so much for taking the time to join us on the apple byte extra crunchy thanks for having me now Steve this article was really compelling a lot of great stuff in here but I wanted to know you've been observing tech you come from a background if I read correctly I mean you've been involved in wet around eight plus tech companies is that correct I did it start ups are about 21 years before the time yeah you know just just a start just just ate startup Steve but I wanted to find out from you all if I was any good I would have been a lot of viewers like that true all you need is one that the Steve what first of all how did you get to this point where you've seen how Apple's progress over the past five years under tim constrain what led you to this point to write this story well you know this wasn't particularly about Apple it was a you know when the Holy Startup movement started with just my experience as an entrepreneur and realizing good you know for the first quarter century investor's that treated startups but like they were smaller versions of large companies and so the Lean Startup movement was a observation as they were simply wrong as startups two very different things startups search for business models and order companies execute models and we had no tools for search and this is just a sidebar that kind of back into question so we developed a set of tools me Eric Ries on Xander osterwalder and now it's kind of understood that startups can be more efficient with their time and faces and methodology and good the interest in apple is I've been working with large corporations in the US government to do the same thing how do you do innovation in companies that are now being disrupted continually that's the big idea if I'm in the 20th century companies average lifetime was about 50 or 60 years now the average life cycle of a large public company 15 years Wow not because they yeah not because they've gotten stupider but the whole environment to change all the rules you learn does this fear executive in the 20th century but the business school in 20th century everything you know is mihari obsolete it's putting your company at risk because stand on the internet you didn't have highly being transparent we didn't have chinese manufacturer we can we didn't have globalization make the entire list and all those challenges are facing large corporations so I've been thinking about and working with large corporations and how do you do continuous innovation to cope with this rapid change of pace and Apple you know this Berkeley was kind of a touchstone for in the period of seven years Steve Jobs give is the company at least three times creating major new product lines from a company that was a sin for your pc company with a narrow niche and a specialized operating system about Japan boys as customers yes I think that's know most profitable companies world and how do we include me in the fanboy I've been a manager since 1985 I mean I bought the first wherever the second the five told a man and my wife fact that goes back even further she was the second evangelist third apple on the product manager for something called a apple 2e oh yeah I think we're gonna I think I've heard of that so yeah we did a Mack I'm Mack family for a long time but this wasn't their observation about Tim and Ashley was written before the latest we fired our customers product announcement it was an observation about what happens when innovation CEOs die or get fired etc and I thought the Tim Cook to Steve Jobs example was probably the clearest month and surprisingly the product announcements about the macbooks just unfortunately kind of solidified what what I thought I observed now Steve uh one of the things that you know people because there's obviously been such a history between Apple and Microsoft and there's quite honestly in the tech space in the tech world there are people that align with each side differently that have quite honestly very strong thoughts about each side so when the top weight article was titled why Tim Cook is Steve Ballmer and why he still has a job at apple that's the name of the actual you know commentary piece you put out you did touch upon you can find it I'm Steve Blank com for your listeners you haven't read the original one and I encourage them to let read it because it's it's some great stuff but one of the points you talk about in this piece is how Microsoft missed the boat and how Apple is potentially missing the boat as well can you for people that haven't read it can you talk about some of those things that Microsoft missed and how you kind of see that branding over to what Apple has been doing lately sure so you know a realistic around the beginning of the 21st century it was watching these companies Microsoft ended it entered the 21st century dominating the different manufactures and markets there and when Bill Gates retired he essentially handed the keys to Steve Ballmer and said don't screw it up and bummer didn't by the way he executed the windows and office franchise pristinely and after the only thing that mattered was how much money did you make then Steve Ballmer was on the world's best EEOC doubled review triple profit etc if you measure though the value your CEO about the lion activity of the dominance of the company he failed miserably he missed search he missed mobile a Miss girl media he missed all these trends where the desktop systems were going he in fact extracted maximum revenue from an existing franchise that still isn't going away my office and windows will print money for decades but Microsoft is not thought of least wasn't until they run into co2 usko innovative at all known as a kind of a income extraction company for attacks on your desktop okay on the pc a new CEO is actually unbundled you know cloud and mobile from the office and windows lock and is doing and the sad part is their new desktop announcements were a lot more exciting for creatives at least for on first blush than the apple announcements but the point was is that Microsoft basically milk the franchise for the 12 years that bomber was CEO again if your metric of the board of directors was how much money did you make and the director grew up he did a great job and then you know he didn't cut Tim Cook has taken the iphone franchise is a supply chain guy and Phil Schiller as a manager has done a world question of holding more cash than any company in the history of world apples is a third of a trillion down the third of the trillion dunks I mean unbelievable said of money unfortunately most of it is parked overseas but that's another conversation for the green ooze as a as a manager of a executing existing business model that is C let's figure out supplied to go petition products maximize who are you know on the spiritual our customer should be have have incremental product releases apples brilliant the question is whether they're missing all the next generation of innovations much like jobs did and steve was never and neither was gates was never shy about articulating the futures to do for in that case the future of music and the future of media and a feature of the phone and what I were all kind of waiting yeah and I fell out what's interesting about that is you know jobs and gates when if people go back and look at some of their key notes or how they presented they were telling us what the future would look like and and they were for the most part you know based on some of some of the things that they've traded and built quite on you know obviously jobs is a once-in-a-generation once-in-a-lifetime type CEO and Bill Gates is as well they showed us that quote unquote future but when you talk about the platforms and apples missing I mean everyone in the tech space is feeling like look they're they're missing when it comes they're behind already when it comes to artificial intelligence they're behind when it comes to this whole virtual reality augmented reality space they're also behind when it comes to this whole idea of autonomous car platform and sure they're working on it but they don't even have any you know vision or direction with that it when you when you hear and see those things does it feel a little bit like deja vu mr. ennock and again it's not it's not unexpected it's a it was a conscious decision by the Board of Directors and it's still a conscious decision I mean Tim Cook works for the board of directors who have a set of choices about what they want the company to be do you want to in fact extract maximum revenue across and they should determine this time return to the years of not another decade or so milking the franchise or can you get some of the company I'm taking innovation risks if you pick a ladder you clear the wrong video if you pick the former you have the world s CEO so this isn't a dish about you know Tim Cook is a bad guy Tim Cook is actually the most perfect guy to have for an execution company extracting maximum dollars improvements specifically what just happened after will be Runkles Apple in fact fired its developers with the mac book pro announcements which was even I think a little short-sighted because unlike other platform companies that have realized that the desktops are diminishing the high end of the macbooks were actually the platforms but iphone app developers used yep and unfortunately when you force people off of that platform there's not some other high-performance back platform to go on here's a Linux platforms or the window platforms and so you just forced what might be a small segment of the three to four million laptops being sold but you just fired your developers and now the party going to understand that it wasn't like gee there was no path there was obviously a path of if Intel wasn't giving you fast enough processors the Apple query has microprocessor design teams now that could have actually made that investment and said we're going to build their own request or parallel processors in America growth but obviously somebody made the decision that that investment is return on investment on a spreadsheet was not worthwhile I think they might have made it if a long-term I just shot themselves in the foot but my name is in shot their iphone development business in the head without quite understanding that I mean they've already fired the creative customers if you're doing video development or audio development this is no longer the leading platform to do so it's it's embarrassing i know i was just used after a macbook announcement it click yeah and ordered this time this time i just ordered a one terabyte SSD upgrade the flight no four year old man it's kind of sad yeah yeah i ever did that and their kid now steve i do also want to because you've outlined some of you know the issues that Apple is now facing and how they you know look like Microsoft of the past Microsoft is obviously has can you need to evolve now and right in people's minds it doesn't mean that someone's going to go out and buy a surface studio right now but you have to build things like that that appeal to not only the niche markets but also to a consumer right everyone bottom line is everyone got excited when they saw the surface to do whether they were actually going to buy it or not they recognized it as an amazing piece of technology with functionality that a they could use or not but bottom line they were still really excited about it now I'm just curious the challenge here is what does a board of directors do or what does the company do when you lose a once-in-a-lifetime type of CEO are there what are some of the things that they can do to mitigate that I mean really the next turn around for Apple will most likely be the next CEO but until then do you have any ideas or at least best practices of how companies should try to find that innovator because we know someone even like Steve Jobs he was the visionary but I I all sometimes joke that I'm bet you that the Apple management team has more fun working together like they're more at ease like they're probably joking around there but they don't have that hard visionary that's driving them all to get to that point something jobs that a long time ago but I'm just paraphrase it if you for not yelling at each other and you're not uncomfortable you're not innovating you know a collegial workforces is usually a very happy and complacent workforce and I don't mean he eats being miserable but you know visionaries are artists it's a big idea the closest thing to a visionary debrief in a founding team it's not a large company is engineers anymore or MBAs or executives and their artist to the sense that these things that other people know thank your thanks now they're closer to composers of painters or sculptors or something else in today in fact no bring along a team that says here's here's what I see here's where we're going you know come with that's very different than let's have a board meeting will record all the numbers but all the way back up to the top you know companies have a choice of and boards have a choice what's the nature of the corporation wants to prove this if the purpose is just simply to maximize holder value and generate revenue profits Apple's doing exactly what is it good the purpose of the corporation is to push the envelope remember the thing different ads oh yeah do something that other people haven't done hurts point Apple was known for and it's gone and by the way it doesn't Amina Sanford is Apple is becoming nuts as Microsoft but HP you know another famous companies that kinda lost the Mojo because people made other decisions that all that's left is the brand there really isn't anything there isn't it there doesn't mean it has to be but that has been a decision when you're aboard with a visionary founder does you don't have a choice do you go and find another visionary or your exec staff who've all been executors well obviously they expect it's their turn now not quite understanding that they were there in execution support of a visionary people that jobs tired as number two's for non visionaries they were smart and work last fall but if you look at the stinger it's not what I did the end is the Burton and promote one of them and they did become CEOs of other companies people would love to grab and now your board of directors faced of not only losing your number one but possible your number to them three yeah so that's a really tough choice and so again there's no stupid move sir at all and there's no high school school or customers making some business decisions made these consequences are finally being understood Apple is managing by spreadsheet and if you're a passionate Mack committed user like I've been for decades you just realize you've been fired and that doesn't feel good it's like you've been abandoned after all your commitment and that's exactly what happened yeah yeah I think that's the feeling that's boo and that was the reaction of the I mean you can three minutes 17 to the new back book without having done goal so it looks like the you know the the windows ad but Microsoft was Willow that Apple so I think about the my grandpa those cases versus package yeah I'm all right I'm crying already inside I mean I've been crying inside for a while Steve so so so again I I just think the only you know people suggested before I'm not the first one again with the desktop is a dying business for mac for everybody else other other pc manufacturers have said gee let's see there so off for spin off our desktop business and so we don't confuse the two IBM did it with a think dad HP was talking about it yeah good uh good outcome might be Apple admits that we just aren't giving this the restriction or whatever we need only spin this out when we covered as a standard gravities its own money habits habits own IPO in fact then could build powerful machines that actually got attractive we were no initial class of people that had appealed to creatives and developers and and everything else because I as I said I think they missed in the spreadsheet man the fact that they've just fired their iphone developers yeah that's the that's the part like use everybody pointed out that there is no leather plastic on if I stopped using a Mac yeah that's a that's that's another great point to bring up Steve so we just wanted to say thank you so much for your time in your discussion again can you tell people where they can find more of your work and follow you sure have a website ww Steve Blank dot-com Steve VLAN k.com onward you find all kinds of stuff about entrepreneurship innovation and so compel awesome Steve thank you again one more time and we appreciate it we hope to talk to you down the road but thanks again all right all right pumping up thank you support for this podcast comes from Salesforce Salesforce helps marketers get smarter about their customers and plan better campaigns that blur the lines between marketing sales Commerce and service all in the name of customer success sales force powers marketing for the world's most innovative brands from tailored emails to emerging mobile apps social media and targeted ads Salesforce helps marketers blazed a trail for the brand journeys their customers want that's great marketing made by you with Salesforce connect to your customers in a whole new way see a demo at salesforce.com / Apple by alright welcome back to the show we just want to say thanks again for Steve blanks commentary and interview that was some great stuff to give you all a perspective of what is happening and how Apple is transitioning over time and again I think people that get the mistake that I hate Apple are completely wrong like look at all my products but I will tell you this i am from the heyday I am from Apple's heyday where they literally ruled the world for 10-15 years true and so and when you're part of that and you see how different things are and again as a fan of Technology why was I a fan of apple for those 10 or 15 years because they had some of the best technology you know what cool stuff it looked cool it worked it was simple like that's all my ipod the new ipod about you like i need the ipod look most people are Apple fans today because of the iphone right that that's why it made an a fan right exactly that hooked us all that was a game changer as they say so that's why when I you know throw bad apples I'm also having fun because look I use the products I do enjoy the products but things are changing and we've got to acknowledge that and we've if you really do love technology you should love it beyond a single company and I have to say this like every four or five months I know yes so people think that there I go you hate up on my know look at everything in my house okay yeah you know I mean they're going through a slump like any good sports star go through a slump like any pro golfer they'll have some off week and off month maybe one off a year off five years having a little off time right but hopefully they're listening to everyone online who's complaining about dongle gate and all the problems that are happening hopefully they're listening and not just to like up their own universe to hear what's going on because you know it's clearly i look at my friends are the hardest diehard Apple fans even though even they know they're that there are chinks in the armor as they would say you know it's it's it's a different company but again it when I show love to other companies because the technology is really good like quite honestly the pixel phone is the best android phone out there right now in my mind it's all like ice I'm using it on you know my iphone that people are looking at like all your periscope is out there it is my daily driver but when i'm on the bus and stuff i'm using the pixel in me to every other down time because i enjoy it it's fine and you should go you want you should want someone to talk about tech stuff that enjoys tech and isn't up someone's you isn't just like all about one thing okay I don't get that I just don't care no we don't get teams like what's up with teams you know yeah but yet the pixel camera is superior Oh totally Vanessa hand or Ileana made like a rhythm really to two really great videos comparing the cameras of the pixel like the still photography and then the video camera on the iPhone just kicks everyone's but I just think it's funny because most people that hate on any other tech is because they've never actually tried it I sure when someone hates on something in tech it's cuz they's for the most part they've never tried it and I'm like have you tried it and then it's like crickets right to be like how long you bub a baby boo but babe you look like a asian babe babe are you bleep I'm like have you even tried it bro have you don't knock it till you try it don't knock it okay let's get to the stories in the show again we had a great talk with Steve Blank earlier for people that missed out on it but you can always listen to our podcast or you can rewind or if you got here that means you actually listened to the interview right they they listened to it and now they're here with us yeah so let's give the stories we've got plenty more to bang through here the Apple watch is my favorite story of the week the Apple watch is getting video chat Dick Tracy style did you hear me did you hear me but it's not it's not from Apple is this what we're talking about it's like a click clip-on kind of it it's this is awesome it's from a company called camera but because it's the year 2016 they spelled it cmra maybe why they want made me a TRO up like camera camera camera camera anyways it's basically a dual camera inside the actual watch band one faces you one faces outwards like the Samsung gear watch had but this has dual cameras and you can videoconference this product is coming out into that in the spring of 2017 it it's I think it's like retailing for 249 it's a watchband accessory but they're doing pre-orders for 149 i pre-ordered one 149 that's pretty chance on what well you know how much i watch band is already James bond-like phone cam an Apple watch band like minimum is already like 50 60 bucks I'm sorry I want I want a freaking video chat on that thing it's going to use this app called glide to do the video chatting it'll sink and linked directly to your phone's connection I want to see this I just this is what I've asked for since day one people are like why do you want video conferencing on your on your watch I guess what I'm not going to do it every day and the answer is why not yeah it's convenient why not let you look at your watch like this anyway like let's get it let's get site about tech y'all let's get excited again okay look that's exciting all right not exciting earpods reportedly maybe potentially delayed as far out as january of 2017 you know those air pods I can't believe that that's sad that's like hole three two months away that's also their whole premise of why they took the headphone jack out of the iphone bro oh yeah right it was like we want you to use these things wireless again this is a report based on the supply chain we really don't know if this a date all I'm saying is if this is the date you're missing the entire holiday season right where these and you're also missing the fact that these air pods were supposed to be for the new iphone we've seen people in this building wearing air pods because they work for Apple which is in two private floors that I can't get access to you unless I climb through the air ventilation systems like break like we have to break through the glass I want to do a little mission impossible from some cables and just do it just lets traverse down the back down all I don't know if behind those doors they'll just be a bunch of people in a circle crying I'm not sure I I don't I don't know but that that's the report no air pods potentially until January 2017 but in good news for the iPhone this this is a number you don't see according to investor business daily Apple's iPhone grabbed 104 percent of smartphone industry profits in the third quarter of this year okay how is that possible like you know when they say I want you to give me 110% and then it's like but I can't give you 110 percent I'm only capable of giving you one hundred percent okay Apple has the / again Apple's grabbed a 104 percent of the entire smartphone industry profits in quarter three and why is that that's because some companies and competitors actually went negative oh ok so the industry overall raise money they lost money and Apple picked up the slack in that spot when you compare it to the year early period now quarter three of last year Apple grabbed ninety percent of smartphone profits part of this drop was also contributed to our friends at a this company called Samsung who also recently recalled like 2.8 million uh what is it washing machines did you hear about that yeah they're washing machines are exploding what are you gonna fire me that's very sad batteries are very dangerous guys dude I I don't know how a company when now you're talking about look Samsung is the pride and joy of Korea oh I just can't reiterate that enough as a company world stage they have bring Korea on the world's day they run like a longs drugs that is here in the US is run by Samsung it's not called Samsung like you know store but they they own other like actual businesses they're ingrained in the culture and so when the note 7 blew up in their face literally figuratively whatever that was a huge statement now you're talking about their washing machines like another home consumer product that's a big very explosion consumer proud act so it's a it ain't looking good but we just want to let you know at least apples benefited from what what is afflicting other companies and their profits for q3 at least for the smartphone industry up 104 percent I think it's real like 103 point six percent if you really want to be accurate about that rounded up oh sorry my bad that was that was that was me that's my laptop I didn't hear it oh you didn't the audios down okay don't worry about it you're good this is a this is also a story related to the iphone of how the internet works okay sometimes you hear rumors and you're like yeah whatever they're just a rumor and sometimes that rumors story three four months later it gets posted on Facebook and then everyone thinks it's like this brand new story yes this is the story the iphone 8 could have wireless charging I think we stop talking about this because it's been said like a billion times yeah and I looked and I rarely use Facebook beat just cuz and at one time i looked at the feet on the side you know they have trending topics i'm like why is the iphone 8 there why is it a trending topic it was like 1,000,000 you know uh-huh and it was because the headline was iphone 8 might have wireless charging I'm like who was the source on that article who posted it I don't know exactly the I multiple articles showed up right you know how it's really over that they're all fake book is like in it undated with fake news so just so everyone knows especially during election season again while it has been previously reported the Nikkei asian review reports that the Fox context context knowledge group one of the people that's part one of apples main manufacturing partners they're making wireless charging modules okay like pieces that aren't even finalized potentially for the 2017 iphone i swear this literally this app this story was like six months old at lease and it blew up that's funny just for the record do do you guys know Apple does actually have a product that wirelessly charges if you could think about off the top your head you know what it is I don't know is Apple watch yes sir okay yeah I just wanted a quiz you see you just one major point I by nation I listen to ya you use one major points of that by nation beach hey Apple by nation beaches song beach and tall taking over yeah I do recall them saying the Apple watch charges wirelessly next to you the dent night time table or whatever you that you would actually send a more like an asian kung-fu master than a Jonathan I John I cold right now so raga length you're doing no you're just like di the Apple watch has wireless charging I'm like are you sound you sound like you my kungfu apologize to all of Asia but even though you're trying to do Johnny I've asked about the one of us the iphone has an unbelievable wireless charging port for the Apple watch okay enough of that because it's good and bad depending on which word I say here's a good one all just to talk about the latest with the macbook pros let's just follow up on what's going on there Apple has dropped the USBC adapter prices okay they have they gots to remember the event free macbook pros come with only four USB c / thunderbolt three ports so because of pushback and everyone getting mad and anger about this apple will temporarily it doesn't say that its temper going to be official it from what i read it's going through december the 31st they will drop the price of us bc adapters by six dollars across the board nineteen dollars to nine dollars or depending on it so this depending on what you're looking at so somehow i'm looking at us bc to USB adapter my bed yeah there are some like for example a USBC to lightning adapter right because you need something to charge your phone if you want to plug it into your laptop in case you do that i know people not everyone does everyone always gives me crap about it dude i don't i just wireless Lee sink and I'm like dude you use your laptop when it's plugged in to charge it don't don't even pretend like you don't why not third $35 to twenty nine dollars a USBC to lightning a 21 millimeter $25 219 a lot of these prices are going to be fluctuating and changing but again they're discounting them by a skosh for December the 31st cool and is that that's a direct that's a direct into dongle gate yeah pretty much right yeah okay thanks apple and by the way stick with us at the end of the show because Steven Beecham will give us his rendition of let's get ready to dungal you also time him to beat 34.6 to anything it was don't look I told him don't look at me cuz you're gonna you're gonna laugh and when you laugh it kills it I I lost an edge because I laughed now we also talked about the new macbook pros and people are complaining because they don't have the raw processing power or GPU power that other laptops have but there is one thing that these do these new macbook pros do lead in and that is the fastest solid-state drive performance on the market and that does matter so computer world yeah they test it out with their own black magic software on first of all a 2015 okay this is a previous model of a 13-inch MacBook Pro and their results yielded that there's solid state drive red 1.4 gigabits for writing and 1.3 gigabits for reading speed okay now they have the 2016 13 inch macbook pro with write speeds of 3.1 gigabit so that's the literally more than double and 2.1 gigabits per second for read that's that's pretty boss yeah in and sorry or for ya for writing sorry 3.14 reading 2.1 for writing ok then the new 15-inch MacBook Pros up that speed to a 2.2 writing and the same 3.1 gigabits per second read rate so these are not only fast or what Apple decided to do from a choice of drives to use they decided to use the fastest solid-state drives on the market it's the new pcie solid-state drives with a non-volatile memory interface that is pretty much across the industry no one is really using these yet this specific mall there are a few but we're talking about brands that are using this across their product line as a stock option for their laptops Apple is the only one doing it and the expectation is that by the end of 2017 other manufacturers will be using this widespread but until then Apple does have the lead in that respect and that's really going to pay off for people that are using super large files like video editors photographers even people that are compiling large stuff that is where you're gonna see that benefit so I just want to speak positively about the macbook pro because some people think I don't like it that's a technology when you're when you're at the top of your game in any type of tech feature aspect i'm going to show love much like the pixel has the best artificial intelligence assistant on any phone and the best still camera on any phone i'm gonna show love show love baby she'll love ya and then they are trying to push a lot of new technologies forward with the macbook pro you know USBC although it's not new new it is to actually build one that is just just USB seaports they're looking down the road again right now to pain in the ass and I want to get a macbook pro new one and then add dongles on it and then just see like just look at it from a top and just kind of like come up with what type of creatures like animals it looks like it's going to look it's gonna look like something oh for sure yeah gonna look like something just just just so so our audience knows we got a lot of calls about dongles about problems and uncles yeah there's a lot of there's a lot of dongle pains so um we will get to that another thing another aspect is pros aren't they happiest about some of the changes that happen but what happened is that phil schiller commented recently on why there is no 32 gig ram version of the macbook pro right 16 gigs at the top a lot of people like come on give me a 32 gig there's a i think the dell XPS 15 is a laptop that can run with 32 gigs stia sorry Phil Schiller yes bsp are always always like the high end it's like it's like they're bad boys so Phil Schiller commented on it it kind of been passing an interview saying that 32 gigs wouldn't be power efficient enough for the notebook but kind of left it at that and so people like what are you talking about like come on you can do three two gigs but what happened is the place where things typically get explained which is reddit a post basically said apples decision and because of the timing of Intel's processors they're using skylake in these new MacBook Pros skylake not only doesn't support the low-power ddr4 ram so a lot of people are criticizing that hey you're only using ddr3 RAM well skylake the actual intel chipset doesn't support DDR for low-power ram cabbie lake is expected to include support that's kind of this next generation which is kind of like a mini evolution of sky lake so because of that if Apple wanted to bump up to 32 gigs of RAM they would actually have to use desktop ram and not low-power d drm and what would that mean it would take up a lot more power on the laptop they slim down their laptop the batteries are thinner and smaller and rough estimates where if they were to say okay let's just put in 32 gigs around use desktop ram that consumes more power that the battery life of the laptop would range somewhere maybe more around five to six hours so what's worse five to six hour battery life I'm just saying when you throw it out there what would you have been more mad about definitely 16 gigs of RAM or five to six hours of battery life I think battery life for sure I think the general consumer would be like wait yeah how did you lose so much battery life so you know although Phil Schiller didn't really go into depth and explain it that's that's really the reasoning behind it so got it I found that interesting I wanted to explain I don't need to explain I don't need to be an explainer on behalf of Apple but it's it's factual it's something to know about lots of other um macbook pro steps the quick blurb phil schiller also claims that the macbook pro has more orders from Apple than any other macbook pro model ever I don't I don't online leave that I maybe it's true but I I think it might okay here's the thing it Apple always likes to twist it if it is indeed true more than anything is just because of a lot of been pent up demand yeah and it's been so long since the last one in addition you can't buy the touch bar macbook pros which are really the ones that most people going to target you can only buy them online like they're not even available in stores right now I see so when he's taught you know so to me when there's basically a four-year man to man yeah before your demand and these are not even available in stores yet and people are still pre-ordering for two to three weeks they're probably going to build up a lot of workers yeah it sounds very political that it's just one of those like that hey before we get to our phone calls you want to talk really quickly there is actually some apple TV news cool if you own a fourth generation Apple TV Apple has finally activated the single sign-on ability capability in the settings for your apple TV single sign-on allows you to type in basically depending on your cable provider your username and password so i use xfinity and i'm going to tell you my i'm not going to tell you my password but all you have to do is enter it in one time and then whenever you want to launch or add different channels wraps if you are a pain cable subscriber you won't have to lock in your credentials for every channel app that you have that's awesome God dig that go through that with the comcast it's a pain it's a pain it's a pain so that that's available it's also available for iOS beta testers cool so if you have an iPhone or an iPad and you're using the beta the latest beta you'll be able to try that out again that's not official but for the Apple TV it is officially good it's it's it's there the other thing though that I do want to point out for Apple TV users and this is I mean this is bad apple as it gets to me according to multiple reports 2nd gen and 3rd gen apple TV models are at least have in the past few days experienced issues of not working in fact cut some customers are seen basically almost all of their apps completely disappear from the menu and they're getting like no netflix no hulu no other apt EV channels these are getting music computers and settings like it's almost like the apple TV of earlier generations become a dumb box so is that just like an update that they have to do or some no i think it's a server issue i think i think they're there it hasn't been exactly explained yet but apple's support staff have said that that fix was in the works with a software updating your future but things happening where those earlier generation apple tvs are pinging the server and it's not showing everything and then it's just like oh my gosh that's a big that's a big problem okay how about this restarting the apple TV resetting a router and resetting the apple TV doesn't seem to work someone said a region change offers a temporary solution you how many people are going to do that and go into that but again challenging kannada cannot a Apple TV products if there you go uh channels a disappearing for many users um but again will will will find out hopefully this gets resolved by the next show I think that'd be a good yeah and if in a few tubes listening can you fix the app on YouTube now also know that I can't get to my channels that have subscribed to on the app really that's kind of a similar problem with away from that top row you can't yeah like this there used to be like this little arrow go look at all your tip I can't I can't anymore so hey Beecham is the YouTube biters the Apple why I'm turning it into the youtube I 30 seconds it's just so I can complain to YouTube is there you listening since we complain about Apple TV I mean it's a YouTube bite extra crunchy don't you know it's not why y'all came here google is just bite that is i throw that out there that is what yeah you know what it air your grievances this is the this is the platform to do it anything you want to complain about like people hear us complain all the time yeah all right um do you want to check out what we've gone on the phone lines we have some phone calls again it's all for calling 1-800 i think i said 888 earlier i actually met 1-800 61 62 63 I do need to scold some of you all because we have like three or four calls i wear over a minute thirty like a minute there i'm like i can't do that for you but we will get to call then i'll address a few things that multiple people ask that we didn't play their calls cuz there's so many of them so all right let's go call number one call number one it's not playing why i don't know i do i put the wrong fader up sorry you're the master so i don't even care play point it this is jason from hey gentlemen love the show thanks so much for doing it this is jason from aurora illinois giving you some thoughts on the new mac so I'm a teacher and I just wanted to furl out there that non going myself to death when I'm going from classroom to classroom with the new macbook pro is not an option I decided to upgrade my 2010 macbook pro yeah super ancient with the 2015 macbook pro because it's more usable as a teacher I'd also love to see maybe would have pushed me into the market for the new one would be a touch bar that was integrated with Google stuff Google Drive Docs sheets etc we use it so much in education and the fact that that will not be functional for that that's a no thanks anyway guys love the show thanks so much for doing what you do yeah I think that's a great point of how many honestly how many my mom my dad and sister all teachers okay so a I've got nothing but love for teachers be how many teachers like they use those tools every day every day every day and we use google drive here every day all my time oh yeah yeah that's that's a problem if educators are having a problem they don't want to upgrade I know Apple wants to be big into education and stuff that you know they definitely got a look at them you know it's getting baked into education Chromebooks Chromebooks Chromebook serves getting arguing big in education honestly yeah so okay well let's go the next call hey this is Louise from Missouri House calling in regards of the last podcast about the whole until modem chip in the quantum Park Quang modem chip I was just curious what is the steps we are taking order to get our phones luck and if you guys don't mind talking about that cuz i have the same problem thank you blow the practice thanks love you too um I I wanted to respond to that and I've been so busy this past week that I haven't had a chance to address it from a standpoint of I'm gonna try and walk through the process I've talked to people that I've been able to successfully get it swapped out and people that have not been in fact some one of my friends the genius rep didn't even know about the issue looked it up and then was like oh my gosh this really is an issue so i think it's going to depend on hey who you talked to right which sometimes it always does and B also I've tended to find out that when you buy applecare on your products which I do all the time which is their extended warranty they tend to be more willing to help you and when they don't I use it as a way to make them feel guilty about it I'm like do I seriously beach i've been like at a warranty one time you know I was like dude i buy applecare on all my products look at my record like you need to help me out here like I literally by you I'm all we all know how many people actually use applecare like once they pay those 250 bucks for ya you guys make it a ton a lot of money off of that yeah so and sometimes it can be luck of the draw I mean if the guys in a bad mood when take ya to be super nice to them just be like do anything you know so whether it's over the phone or in person I would say best of luck I'm going to walk through the process try and keep you all updated of how it goes next week but also be a nice human like don't be a jerk about it yeah don't what's gonna be like we're phones messed up man you gotta fix it yet don't don't don't be that guy I've seen that I've dealt with those people so many times you just from a retail size want them to be out of the building as fast as possible I'll do anything to get them out of my face because they don't deserve it's like customer service how about respect first bro yeah so exactly we all know how that is you know that goes okay next call hey this is Blair in West Hollywood just about the macbook pro with the USBC and all this panic about us bc dongles and all that no adapters are available and they're really cheap they're like six dollars and ninety cents for two on amazon for a bunch of different things you can just buy those and keep them attached to all your USB and camera card devices and all that and it's faster to transfer from your camera with a cord directly into the USBC than it is to transfer from a digital card okay take care yeah i mean i'm talking about having the dongle just hanging from his devices all the time is that how we bought our it was that like when we bought our devices that will we envision no no cables hanging from the moment we wanted just to put him out there because just cuz we we may not a hundred percent agree with what callers say all the time but I think it's important to show what people are talking about right you know I'm yeah I'm just like no I'm not gonna buy it there's already been reports of like these cheapy lightning accessories that you can buy on Amazon that are fake that like and they break that that break and also can screw up your I've seen it plenty of times like I've actually put my fake crap it just sucks it does suck it doesn't last and sometimes does even work and I'm not even saying that Apple cables don't fry either oh they pray every one of my cables is prayed every one of them I've shrink tube back yeah cables I don't but they do break and a lot of times when you use those other random cables when you plug them in your phone will say this is not a supported thinks you have to see that pop up every time I'm on your phone this is not a supported Apple even though it works but you know okay okay okay okay okay last call hi sista on a college student in Bridgeport I wanted to know which laptop will be better in regards to the new macbook pro or 13 inch 2015 model with the i7 processor 15 games 256 processor be better than the good news 2015 2016 macbook pro that doesn't even get an i7 processor hi sorry so I'm gonna put I'm gonna put this out in two different ways like I think it's going to come down to look the solid state drive on the third see the thing is that I think if you're on a 15 inch it's actually a little trickier because they're a little more closer spec wise but when you're talking about the 13-inch I don't even know the two off the top of my head what the pricing difference is I think what you have to decide for yourself is our UK with the port versus the design and ultimately on a 13 inch machine it's not going to be the fastest powerhouse machine anyways it's still going to be more than capable I think these tough decisions come down to for you is just more about form factor and if you want the newest piece if it didn't did she say no touch bar or she said touch bar actually I think she said touch bar yeah she's talking about the new ones um I maybe the touch bar is compelling to you again if it's just for school and education quite honestly I would stick with the earlier generation yeah i was thinking she's like the 2015 is more than ample you don't need to spend more money there's a lot i got my parents they got a they were want ready to upgrade to a new macbook pro and then when the new macbook pros came in i'm like don't get the new ones gather 2015 1 and we got him a 2015 refurb and now they don't even have 15 inch 2015 refurbs on sale anymore on the apple website oh they probably sold out there they put all the ones that were around like fourteen hundred dollars like with a 256 drive sold out so now you can only if you want to buy a 2016 edition sorry a 2015 edition macbook pro that's refurb they're all going to be two thousand dollars or higher i'm like i'm not gonna spend that much money for my parents you have to go on ebay now ya know you really do but so i would say i'm leaning towards just getting a 2015 model definitely especially she's in college I mean money is everything when you're in school you gotta you know save your bucks a lot of people that are upgrading it comes down to what you do if you're if you need the most power available and you're talking 15 inch even if you don't like the touch bar I did some price comparisons with one of my buddies for like a 2015 edition macbook pro vs a new one it was only like about one hundred fifty dollars difference of how we wanted to configure it i might get the new one whether you use the touch bar or not yeah so don't use your student loan to pay for it either please cuz you'll be paying for that forever and then one clifty years old oh yeah and then one quick note a lot of people asked about imax we are potentially expecting to see imax upgraded by the first half of the year it looks like it's more like the first quarter maybe around the March April time period but until then we don't expect to see anything from the imax and don't expect to see anything as crazy and cool as a surface to do no touchscreen on the imac you don't think no no way I'm gonna do that I mean yeah we got a lot of calls but then like people like are they gonna make a keyboard with a touch bar on it they might I mean it would be smart for them to because they need again if you're going to create a new technology and a new way to interact you need to do it across board on all of your devices like when 3d touch first came out it was like for example 3d touch needs to be on the iPad to me totally totally to get people to use it more you'd scrap to have it on all your devices but we'll see well I think that's it Brian is that all call it a day let's go it's three o'clock do we need a call today it's trey o'clock trace sorry about that wait wait wait wait wait wait no no before we go before we go give me your phone I'm gonna use it as a timer get it all set up for walking last week at the end of the show we had let's get ready to dongle I hit the benchmark of 30 4.6 seconds we're gonna do a countdown 3 2 1 and then I'm going to hit it so I'm not gonna do on one beach k ok 3 i'm gonna do three two one and then i'm gonna and then i'm gonna tap it ok ok let me get my my diaphragm yeah sit up straight that's the problem you can't be lazy about this ok you might beat me man i got it like i gotta get in a mindset so I'm saying this is no joke this is a meditation as a let's get rid of dongle Steven Beecham first try ok ok are you ready yeah ok here we go in 3 2 1 let's get ready to die Oh 2352 wow I blame that on my cold you beat me by over 10 seconds Holy Smoke dude that was pretty you know what the funny thing is you can tell when it's getting weak cuz you hear the like you said the demonic voices funny ok I think I could do better we should like do another challenge and although I will do will do will do will do another every time whenever there's a dongle story what will will reopen it I feel like I could you though man I've you did it I don't know I feel I feel like I could do it longer too I mean that's what they also that's what every guy says alright thanks so much for hanging out with us everybody we will be back next week with more of the Applewhite extra crunchy before we leave we've got a little something summer to read Salesforce helps marketers get smarter about their customers and plan better campaigns that blur the lines between marketing sales Commerce and service all in the name of customer success that's great marketing made by you with Salesforce connect to your customers in a whole new way see a demo at salesforce com / apple byte thanks so much sales for sale everybody call us 1 800 61 62 63 8 love y'all thank you and shout out to Salesforce haha Bruce you