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Is the gold in Apple's Watch stronger than ordinary gold?

2015-03-06
Apple Gold is a special gold I'm Bridget Carey and this is your CNET update the Apple watch will come in several styles one of which is solid gold but it seems it's not made of ordinary gold it's magical Apple gold in an interview with the Financial Times though watch's creator Johnny I've said that the molecules in Apple gold are closer together making it twice as hard as standard gold well it does sound far-out but Ars Technica points to a patent that Apple filed back in 2014 regarding a method for forming a gold metal matrix composite that's part gold and part ceramic it could be two to four times harder than normal 18 karat gold if that's the case brace yourself for that special Apple Gold to be at a special eye popping price we're also learning that Apple had some very tight restrictions for the first watch apps bloomberg reports that Apple has a secret lab for select companies to test out their apps before the watch launches no one can bring in anything from the outside into this lab not paper or a phone the lab has no internet access and code written in the lab cannot leave the building Apple is also encouraging developers to design apps that are used for no more than 10 seconds at a time after all the point of the watch is to glance at information quickly otherwise you just use a smartphone and the 10 second factor will help with battery life Apple needs great apps to convince people to buy the watch I mean sure there's gonna be people who will buy it no matter what but to reach success beyond the fans and to convince people it's worth more than $350 the apps need to add value to your life in a way a smartphone alone cannot count on the NFC sensor inside to be one of those ways letting you transfer data open hotel doors or make payments with a wave and top of your wristwatch Apple will fill in the gaps to our questions at an event Monday streaming live from San Francisco at 10 a.m. Pacific 1:00 p.m. Eastern you can be sure we'll hear about Fitness related apps as health is becoming a big selling feature Fitbit is one of the leaders in the fitness tracking gadget space and the company just acquired the app fitstar that's an app that creates custom exercise video programs for users with the two becoming one now Fitbit users can sync data with specific workout video programs in other app news Shazam is expanding beyond identifying music the mobile app can identify what song is playing around you and it also serves as a portal to buy that song but a Shazam executive told Reuters that the next step for the app is to identify products in retail stores by pointing your phone's camera at the product scan the DVD case and you can get a link to the movie soundtrack but it could also go beyond music scan a cereal box and it could show you the nutritional information that's your tech news update and you can dive into more at cnn.com from our studios in New York I'm Bridget Carey
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