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Jony Ive's career in 113 seconds

2015-05-29
apples Johnny I've has just been promoted to chief design officer at the company here's how the mastermind behind the iPod and iPhone rose to become the most famous designer on the planet graduating with a first-class degree Ives first big career step was helping found tangerine a london-based design company designing everything from power tools to toothbrushes I also worked with client Apple doing some early designs what would become the PowerBook in 1991 I've joined Apple in 1992 where he worked on the second version of the Newton the message pad 110 Apple in the mid 90s was a far cry from the apple of today however losing cash and lacking focus in its product lineup I was planning on quitting but the return of co-founder Steve Jobs in 1996 changed everything with the iMac g3 Apple swept aside years of Dulce me computers and Ives work with jobs on this landmark device thrust him to the forefront of Apple I would achieve broader recognition for his contribution to the iPod in 2001 which I've insisted should have the pure white color scheme from the charging cable to the earbuds over the next decade I would level his legendary attention to detail at many Apple hits including the iPhone iPad and plenty of Mac's following the death of Steve Jobs in 2012 I've took another major step at Apple taking charge of software design as well as hardware the following year Apple's mobile gadgets got a major reworking in the form of iOS 7 a flatter more colorful look that since spread to the Mac Ives latest creation is the Apple watch unveiled in 2014 it remains to be seen whether this wearable gadget can have the same impact as Apple's other products but what's certain is that i've-- has become one of the company's greatest assets and we're excited to see what he builds next
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