Gadgetory

welcome to LG g4 de New York official unveiling of LG's new flagship smartphone we're just a few minutes away from the unveiling please make your way to your seats ladies and gentlemen I am pleased to introduce the president and CEO of LG Electronics mobile communications mr. Jin o chão good morning ladies and gentlemen I'd like to thank you all for joining us today I am so happy to introduce a truly exciting product in this historical place and the early days of mobile phone era there are a variety of designs available however fast forward a couple of decades no not that years with the introduction of the smart phone now every phone looked at same as if someone decided there was a right way so at LG we began to ask ourselves how can you give smart phone a some character and originality together with comfortable grip and usability as a smart phones with high-resolution displays and hyppolit cameras they came on the market they gave rise to a very unique generation of the people the visual generation what this generation value most is to share their personal experiences exactly as they say so this is where we felt we can make a significant difference beyond a simple joy of record life's memories then there were other challenges there are those who always challenging something different from their smartphones but at the same time there are many many average consumers to them smartphone is still very difficult device to master so for us it's a really challenge how could they provide a unique there was a simple to use for the average consumers but yet still offers something new for the expert uses the LG g4 studied with this small but meaningful goal in mind the purpose of innovation should not be to just show off new technologies it must be based on understanding the user and consideration of those who benefit from it this is the philosophy behind the g4 and the starting point in LG's long time aspirations innovation for a better life since taking charge of LG's mobile operation five months ago I have been extremely proud of what I have seen but nothing gives me more pleasure than to show all of you the result of our hard work now the moment we've all been waiting for ladies and gentleman please say hello to LG g4 even more than ever the user is the main focus of the G for the question that was repeated over and over during the development process was what actual value with this provide to consumers without this foundation all we would have be a hunk of metal in class what matter most is how that design delivers on convenience and accenture the lifestyle of the users from the beginning our aspiration was to convey a personal ones as through design elements there were based on analog sensibilities around state-of-the-art digital technologies we endeavor to create a device that brought to mind a handmade masterpiece exceeding elegance and comfort you have my word this phone is simply very comfortable to Caribbean use and it is very steadily built now let's talk about LG's camera and display technologies which are second to none village' for refer competent that we didn't need the most megapixel or even the most a higher resolution make a substantial improvement we sought innovation on an entirely different level the LG's laser can F 1.8 camera captures a a seems like never before you see around is a great in a landscape anything you can capture that it's the closest we ever come with to emulating what we see with our naked eyes and those images are rendered more vividly and actually on the new IPS quantum display this combination of camera and display technologies exist on more the smartphone on the market and this is what we exactly mean when we say that g4 offers a great visual experience our learning from you belief is embodied in user experience behind the g4 l g ux 4.0 a delivers a simpler and smarter experience for all users whilst still a leading to simply use we expanded the options of the camera and calendar options features to satisfy expert users the human central us understand and takes in consideration the unique needs of every user to provide an exceptional experience for all as we have a announced within recruiting consumers from all around the world for the three for a consumer trial programs well they will be able to experience the g4 before it is even available for sale this consumer experience program reflects a a level of confidence we have in the g4 but frankly this is a bold move for us there should be for any other companies while our expectations for these are high but we are nevertheless a humbled by a groundswell of interest that we have received throughout this a communication period I hope all of you will see and experience the g4 for yourself today thank you very much now we have a special guest who has joined us today to help introduce the g4 ladies and gentleman please welcome dr. Paul Jacobs executive chairman our budgets long-term partner Qualcomm thank you for thanks for the introduction and good morning everyone it's really an honor to be here with you today at this LG g4 launch event because I'm really always excited to work with LG LG and Qualcomm have built this really close relationship over the past 20 years and our work together is founded on this shared vision that we need to deliver the best mobile experiences that are fully optimized to add value to consumers daily lives now the latest realization of that vision is this LG g4 which features the Qualcomm Snapdragon 808 processor with x10 LTE now LG and Qualcomm technologies we collaborated really closely from the initial stage of the Snapdragon 808 introduction to expert we tuned the technologies and make several of LG g4s unique features possible the resulting g4 smartphone is an ideal example about how the best optimized technologies can come together to meet consumers needs and with this snapdragon powered LG g4 you're really going to notice the difference in areas like call quality and overall audio quality and you're gonna also see an immediate difference with the lightning-fast x10 LTE modem has download speeds of up to 450 megabits per second if you think about it this is really important in a world where the smartphone is becoming our primary device to stream and consume media and with the LG g4 and Snapdragon 808 processor you're also going to have this combination of an incredibly smooth user experience an advanced feature set and power efficiency that few smartphones can match the internal testing we've shown that this LG g4 gets more than a full day on a single charge and in part that's due to this really exceptional integration with the Snapdragon 808 processor but there are other things beyond performance and efficiency so here's some other key features that the Snapdragon 808 help us drive on the LG g4 so the LG g4 is capable of capturing 4k video that's truly rich and stunning and that's based on a combination of LG software and the Snapdragon processor and the LG g4 boasts state-of-the-art graphics capabilities which is enabled by the audrina 400 series GPU so this Adreno GPU it has 20% faster graphics performance and its predecessor and it's been designed specifically for this lg g-force high quality quad HD display now there's another thing the LG g4 is the first to enable sensor assisted positioning to support more accurate location based experiences even when you're indoors or near tall buildings and it combines qualcomm technologies is that technology with the location data sensors that are already integrated into the phone so you can more accurately keep track of where you are even in challenging environments like cities or inside buildings and whether you're in a car or you're on foot so the depth the depth of our collaboration on the g4 it's really been unique in my experience and this this phone delivers this optimal mix of real-world performance power efficiency functionality and absolutely beautiful design to achieve unprecedented new mobile experiences for consumers so thanks everybody for being here for your time and I want to say personally congratulations to LG on the launch of another industry-leading smartphone in 2015 with the LG g4 so thanks everybody and now please welcome Frank Lee director LG Electronics mobile communications us thank you ladies and gentlemen today I have the privilege of being a part of the team that's introducing a truly great smartphone the LG g4 and the privilege it is because this phone has been the result of a long journey of hard work and effort to fulfill our brand's promise for innovation for a better life LG g4 is full of innovations and it will take me the entire day to go through all of them but since we're about making lives better I'll just focus on the highlights the LG g4 is built on three primary principles that were just presented by mr. Cho comfortable elegance a great visual experience and of course a human centric user experience you've already heard a little bit about the g4 but now let's take a deeper look at some of more and ambitious capabilities of this smart phone so let's begin with design the concept of comfortable elegance as mr. Cho said in the early days of the mobile phone era we saw some exciting things happening from the design from some form factors and technology there were brown groundbreaking but over time there was some uniformity and it got kind of cold and for some of us what's wrong with that well you know they're thin they're slim but you have to wonder whether these designs truly cater to our needs let's think about the angular design for a moment they aren't very comfortable and with all the glass on the back you end up with a lot of fingerprints that you have to constantly wipe off by the LG were committed to innovation for a better life so we look to design phones with you in mind so we looked and how could we create a different type of experience that could deliver a better smartphone our answer was to combine a real sense of elegance and humanity into the g4 something that everyone could relate to we wanted to create a smartphone that was more beautiful and so fit the contour of your hand more naturally the solution is the stunning and ergonomic slim art design we didn't just round off the edges the slim art runs along the entire body of the g4 it's clearly there more for than just looks the nature of the arc means that the LG g4 has about 20% better durability than a flat smartphone so it stands up better to those accidental drops many phones now have non removable lower capacity batteries just to shave off a few tenths of a millimeter so we asked people what they cared about the most and the vast majority of you said that you would happily give up some slimness for a decent battery and the ability to swap it out if you needed to so with LG we decide to give you a high-capacity 3000 milliamp removal battery what's more the slim and attractive arc which runs along the phone offers a comfortable exceptional stable grip when you hold it in one hand manufacturer becomes more of a challenge when you leave the world of flat phones but the result as you will see is worth the extra effort the LG g4 is natural fit slim arc creates us feeling of beautiful design while delivering more practicality the g4 has a sense of grace and beauty that you just can't get with other phones once you hold it you understand why the design element is so important to us well as touch screens have dominated the front of the phones the back is where we felt that we could differentiate in terms of design so we sought out colors different finishes different materials to really set the g4 apart and as an example the g4 will be made of high-grade genuine leather it's hard to imagine that we would take such a challenge through a technology company we spent 12 weeks alone inventing a new method to present the leather in such a way that it retained as real leather feel that premium tanning process not only preserves the feel but also the overall leather characteristics that you find in luxury hand goods LG provides a smooth durable finish and LG's property a proprietary treatment sorry you can see and feel the craftsmanship that went into the entire process well we really got right down to the intricate details even down to the quality of the thread if compliments rather than just stands out this is the true passion ship at its finest the natural patterns the grains and the colors of the leather make each LG g4 unique because over time as you hold the phone and put it to use the leather will take on even more character making the g4 even more personal and that's one major thing that differentiates it creates comfortable elegance but it's not just about the leather we've also selected other beautiful materials the contoured ceramic back and the hammer metallic finish have a sophisticated diamond pattern that offers a refined look as well as a comfortable grip so the design of the LG g4 is technologically there but also with a human perspective to give you that comfortable elegance again genuine leatherr an ergonomic design for the perfect credit room now let's take a look at the camera but let's hear from an expert that's much more qualified than me on this subject to talk about photography hi my name is Colby Brown I'm a landscape travel and humanitarian photographer from Boulder Colorado and I'm truly excited to give you your first glimpse at the brand-new LG g4 camera over the last few years a lot has changed in the world of photography using just their mobile phones people are able to take decent images without ever having learned the technical side of the craft however the truly powerful features such as exceptional image quality for typically only available and professional-grade cameras but now that's about to change the new LG g4 offers you many of the great advantages of a professional-grade camera in the convenience of a mobile phone with a fast F 1.8 lens and unique color spectrum sensor the g4 allows you to take great photos even in the basic or normal modes however if you really want to make the most of your images then you want to work in the brand-new manual mode which gives you the creative freedom to customize your shutter speed ISO and white balance settings this takes mobile phone photography to an unprecedented level of quality and control essentially the LG g4 brings the power of a professional camera into the palm of your hand it's simply amazing there's a whole new world out there just waiting to be captured the LG g4 a great visual experience now Kobe just showed us some amazing new features that are on the g4 camera so let's take a closer look critical to every great picture is focus and it doesn't get much faster than our laser technology in the g4 and if you have laser autofocus then you better have a camera that launches just as quickly by incorporating both technology in terms of hardware and software the LG g4 has a noticeably faster speed when launching a camera in just 0.6 seconds well that's not all the g4 not only launches the camera but in fact takes a picture by just double-clicking on the rear key we call this feature quick shot while other smartphones can only launch their camera by double clicking the home button now to create a great camera we need to we need to do more than just be fast it has to be sophisticated as a standard camera and just like the root of the word photography implies light plays an incredible when it comes to photography to that end there are two essential prerequisites first how much light can the camera draw in then what specs should you look forward to see if the camera is actually capturing the light simply put it's the f-stop and that number should be as low as possible and the image sensor should be as big as possible the f-stop number tells you the size of the aperture that is the opening the eye of the lens to let how much like a come tuned into the camera so the smaller the f-stop number the more light is able to pass through the lens and reach the sensor to illustrate if you look at the full aperture of 1.8 it Lentz it lets in about 80% more light than f-stop of 2.4 and that's found on most average smartphones today after the light passes through it lands on the image sensor again a larger immersive image sensor can have larger pixels so capture more of the light more of the information as I mentioned earlier a lower f-stop number is meaningless without a larger image sensor so we've the g4s lens with a larger image sensor as a result g4s camera captures more light and also how it allows you to get that better photo this is essentially important in low-light situations like indoors or at night so in order to accomplish this the G spores Oh is optical image stabilization 2.0 performs twice as well as the previous version Oh a s plus so we've extended the range of stabilization from on the X and y axis from one degree to two and for all you golfers out there that makes a big difference so it means that g4 offers more stabilization than any other smartphone on the market because we've also added a z-axis so that also compensates for movement and supports the cameras ability to focus faster so g4 has a aperture of 1.8 a 40% larger image sensor and now a 3-axis oh is 2.0 that's an improvement over the past so we're getting a lot of light into the camera so we've got all the photographer's and room excited but let's see what this means for the rest of us let's just see how it looks in terms of photos which one looks better needed to say LG's g4 with the again the 1.8 you get 49% brighter images and they're absolutely breathtaking okay how about these can you see a difference jeez four cameras awesome even under the most challenging light situations thanks again to the 11 percent brighter lens that the 1.8 provides now once we got enough light into the camera we have to be able to process it better so anyone know what this might be in the back some of you might say it's a dual flash or the infrared sensor but really it's a color spectrum sensor not just merely a IR sensor the color spectrum sensor in plain English is a technology that allows the camera to recognize both light and objects it understands the light around the subject that you're trying to capture and it reads that color exactly as you see it yourself with your own eyes the LG g4 is the world's first smartphone with this type of sensor it reads both RGB light and infrared light when you combine that well let's just look at the graph the infrared shows you where recognizes an object but the RGB that's where it actually sees the color the actual frequencies coming off an object so because it interprets the objects in light the way our eyes do we're gonna get better performance it recognises the differences between RGB and infrared light now I know going to science here but what this does it allows the camera on a g4 to automatically adjust the flash color temperature white balance so you get a more natural and increased clarity and overall a real life natural result so on a cloudy or rainy day and thank God there wasn't one today you're gonna have this great view most cameras struggle and this is where the color spectrum center kicks in because it knows precisely what colors are in the scene so let's look at these images and compare them the colors that the g4 captures are much more accurate to the real subject you've got to check this out and experience on after the presentation I guarantee what we have back there will provide you with a really great visual experience now as Kobe showed us earlier in camera mode of the g4 you have both simple and auto however there's no substitute as you were saying for the human touch when it comes to photography that's what inspired us to include a manual mode in the g4 it gives you a similar level of control that you see on a professional grey camera or the digital SLR that you also have in the manual mode you can save your photos in RAW format in addition to JPEG by one simple touch you can also control the white balance and of course the ISO and the shutter speed it's been said that the best camera is the one that you have with you at that time the g4 is now a legitimate option when you don't have your digital SLR now one cool trick that manual mode is capable doing is you can catch those those streaks of light those those light trails by simply slowing down the shutter speed whether it's 1 2 even 4 seconds or up to 15 or 30 none of the major smartphones released this year have this capability today now as I mentioned briefly earlier one other very important feature for some photographers is being able to save it as a RAW format this allows you to edit them look at the histogram and do it on your laptop or computer at home now using your USB cable you can transfer your photos to the computer or after that you can transfer the phones wirelessly the photos wirelessly via Wi-Fi or the cloud now there's no need to worry about storage capacity for your RAW files since the g4 has a micro SD card SD slot so take as many raw photos as you'd like and feel free to expand your memory any time so we want to give you lots of choices and I'd say that gives us a little bit of an edge over the competition now as all of you know you can take selfies with the front camera so we boosted the front camera on the g4 to 8 megapixels in addition to giving you an 8 megapixel front camera the gesture shot has been improved it's more fun it's more useful the new gestures are allowing for great photos space 2 seconds apart it uses the same gesture except you just do it twice even Colby as you can see had a good time with it crisp photos in low light with a brighter f1 pointing lens so looking closely at how technology develops it's easy to see that camera and display technologies obviously go hand in hand so it's just important that display technology developed in a similar fashion with higher pixel density and the gradual shift so that colors look as close to the original as possible so we look at these images these are actual shots taken on the g4 by Colby they're absolutely stunning with the g4 you can actually capture images as you see them so what do we do we created the new IPS quantum display to more closely match not only the theater quality of DCI standards but in fact to deliver 20% better reproduction when it comes to color than conventional LCD panels the evolution of display technology means that there are less colors that we cannot see and more in terms of the range of colors that we can see historically making the exceptional quad HD LCD display on the g3 to meet these new DCI standards was a challenge and while the color gamut is impressive the revolution is that the IPS display goes even further all LCDs work by twisting polarized liquid crystals going back to science class they block or allow light to travel through the pixels in the g4 we've gone with a new type of liquid crystal instead what we've done is we've charged the polarization on the vertical top and the bottom what this allows us to do is we can control the pixels with even greater ability which allows for more light to penetrate through and we boost brightness by 25% furthermore a photochemical treatment using UV light allows us to create deeper blacks sharper text and a 50% increase in contrast ratio the high-resolution quad HD improves color reproduction increased brightness and greater contrast this is coupled with our embedded in tech touch technology and of course a clearer more vivid viewing experience when you're outside with these tremendous improvements it can only earn the name IPS quantum display oh and just to clarify the difference between IPS quantum display and quantum dot display you'll see both the display technology looks similar but quantum display allows you to give a thinner and slimmer bezel well that's how long with LG's IPS quantum display the picture quality is so realistic you can almost taste the strawberries I'm getting hungry this isn't just the best display it's a real step forward with all these great new display technologies you're probably wondering about the power consumption but rest assured we kept that in mind when we created the g4 the g4 utilizes a special graphic ram that puts the CPU to sleep when displaying a still frame so there's less battery drain when there's no action going on on your display and again as I mentioned that knew else liquid crystal technology where we increase the displays brightness while we're able to reduce the amount of battery that's being used if that wasn't enough there's also a more subtle approach that we're taking when it comes to battery life LG sends you notifications through smart notice and it'll let you know if there are certain apps renegade row gaps that are still drawing power when you have the phone display off that notification allows you to manage them so these three factors contribute to 11% lower power consumption and with its large 3,000 removable battery the LG g4 is the ideal smartphone for everyday use with the best display quality with real user benefits with its advanced camera and improved IPS quantum display the LG g4 will truly deliver a great visual experience the IPS quantum display for vibrant colors now let's talk about the last but definitely not the least great new pillar for the LG g4 it's the user experience as you've already heard about the LG's UX 4.0 we designed it with you in mind debuting on the LG g4 it's simple to use and you have to expect that but it also allows you to customize as a great example in the gallery view we have a new memories feature memories organize your photos and videos into vent albums based on the time and place they were taken without having to upload your photos or videos to the cloud it's simple and convenient within the gallery you now have a timeline so g4 users can easily sort through photos based on the day the month and year they were taken and now scrolling up and down is extremely fast even if you have a big photo album like I do now next smart bulletin gathers notifications from multiple apps onto the same page so you don't have to look for different apps and that goes through the hassle of wasting and swiping from screen to screen and the UX that expands a wider range of choices based on your user's preference the event pocket gathers everything in your busy schedule from multiple sources images texts memos and tasks and you can simply add them to a date by simply dragging them to the calendar we introduced smart notice with g3 and since then this feature has improved now it's notifications and alerts are even more useful and personal and clearly today is not a reflection of the weather quick help does exactly what the name implies it gives you simple answers to any questions as you use a G for all you need to do is click on the question mark icon ask your questions and they'll begin to instantly search for your answers along with our other great features we've worked closely with different partners to make the g4 user experience more enriched of course our relationship with Google in addition to the 15 gigs we all get for free on Google Drive Google is going to give them a way to every g4 owner an additional 100 gigabytes for two years in addition now g4 owners can use their existing Google ID to register your g4 and log into their LG accounts as well so this works straight out of the box even if you reset your phone Google Docs sheets slides they're also pre-installed so g4 users can get the convenience of securely securely collaborating with friends and family even without a tablet or laptop so we're constantly seeking out collaborations like this to create a better all-around smartphone ecosystem now LGG for owners who are also Volkswagen drivers will be able to take advantage of mirror link to activate a simplified safe driving interface on the touchscreens of their cars we're working very close with Volkswagen and we're gonna roll it out to our next update and they'll be available in select markets so up to now we focus on developing features that provide a better experience across the board with LGG for all your unique needs are taken to consideration to create a great experience that you can see and view when we made our new smartphone we put you at the center of the g4 experience we didn't just chase technology for technology's sake we kept true to our promise for innovation for a better life this world is one great experience your smartphone should enhance it it shouldn't interrupt it and life's good and the LG mobile we want to make sure that we are helping making it great an impressive viewing experience is important but what's more important is what it inspires beauty in itself is in what matters what matters is that it makes you feel beautiful pursuit of a high level of technology is meaningful but even more meaningful as technology respecting your lifestyle innovation of the center of the special experience see the great feel the great LG g4 now it's your chance to go and try out the LG g4 for yourself behind you is an awesome experience area where we want you to get your hands on the g4 check out the demo stations speak to Kobe get some photography tips it's now a time for you to seal and feel the greatness of the LG g4 thank you and have a great afternoon