Gadgetory

I'm here at LG displays booth CES 2015 and behind me is the next generation of OLED TV this is billed as a HDR OLED HDR stands for high dynamic range the object here is that this OLED TV can actually produce brighter highlights than the current generation of OLED the current generation is around 550 nits I've been told this one's around 800 so that's a pretty significant increase this TV can get a lot brighter in the highlights and of course that can increase contrast make that OLED picture that we like so much look even better of course it still maintains that 0% perfect black for OLED but it's able to get the whites much brighter so that infinite contrast ratio I guess it's a lot more infinite one of the other things about this TV you can actually toggle the HDR effect on or off so we've given that demonstration and it's pretty obvious when you look at the highlights which one looks brighter and that's the HDR one this is some specific HDR content behind me right now this is a 65 inch model it's actually a pre-production model LG does not say whether it's going to go into production next year or the following year but this is the direction OLED is going because there's really only one picture quality issue that needs to be addressed and that's light output so this is a quick look at the concept 65 inch OLED TV with HDR technology the next generation I'm David Katz my frissina