Gadgetory

hey i'm donna bell here at CES 2012 LL Cool J is joining me talking about boo dizzle tell me about Buddhism boom dizzle of is a site that we created and actually a company that we created where we designed this virtual studio and basically I'm making it possible for kid New York in a kid in LA for example to record in real time and collaborate and make music in real time you know not online so it's kind of just changing the world of recording forever it's pretty much revolutionising recorders now this is a piece of software software that you're downloading or it is a day so it is a piece of its web-based and there's a piece of software that you use some links that you'll download right now we have you know we're sending out invites but technology be out there and available to everybody all right so how did how did the idea come to be like well I mean what was the problem that you're up against you're like no I need to help create this thing let's say the producers in New York and I'm an outlet you know either way I can't record in real time I would have to make my create my vocals email of vocals ahead then he'd have to you know do something to an email it back to me but it's not a collaborative process I wanted to create the studio environment that collaborative environment online and that was the problem that we solved it I think guys are the site is also born or to it well the boom does alessa site we've aggregated thousands upon thousands of upcoming artists and their demos because this is a community that is actually underserved and I wanted to give them an opportunity to kind of mingle with each other and get to know each other as we were developing this technology care now we've added this technology to the mix and what that's going to do is it's going to be a bridge or a tunnel for all of them to get together and just connect we actually have a distribution deal with itunes so you know you'll be able to you know record with your friend in LA and you know mix and then shoot it over to itunes and get the ball rolling I mean you know it's it's pretty it's pretty sophisticated and then is it is it just all in one sandbox or I think you're telling me earlier that other applications can plug in yeah I wanted we wanted to have maximum flexibility because there are a lot of producers out there their concern is ok but I have other programs I like I like you know logic I like ableton I like this one I like that one well we're going to make sure that all of those all of those doorways are there so that people can come in be involved use whatever form you know our board gear you want to use to make this thing right now the interface itself and you're looking at the the recording right interface you're looking at the multitrack layer you have the multi track layout you have a grid you have you know obviously all your vocals you have your eq's you have all of the different pieces that you need not unlike some other programs that give you you know an interface that you can actually understand it kind of looks like a mixing water laps in all these gives you better use it has an analog feel because that's traditional and that's where I'm from I come from recording on analog but it just has that feel but it feels good it's right you got me excited now yeah you got to come out with it so is coming when is he gonna hit Russell Russell real so we're ready we're already testing we already have people lots of users signed up they're using it they're giving us feedback you know they're gonna tell us you know what they hate what they love and will incorporate those learnings and we're going to bring it out to market for CES 2012 I'm Donald Bell here with LL Cool J we'll see you next time cool