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Lady Gaga unveils Polaroid Grey Label

2011-01-07
hi how are you it's nice to see everyone I'm so excited to be here today and I'm so privileged to be a part of home right I love this company so much I love about me Emma and they stand for and I'm excited to show you the gray label and here we go the first product that we want to show you is under here and this is absolutely and completely inspired by this amazing woman this is the first-ever pair of sunglasses that can be worn out to protect your eyes from the Sun and they can also take picture and the and in the picture that has been taken registers on the outside of the lands I don't know what the light if it's possible to see the arms on the app they're actually not on this is a prototype so there would be and we're really exciting the adventure there they are they're turned on now and I will now play for you the demonstration there we go so these glasses can be worn in public to walk around you can take them to a nightclub you can come to one of my shows and wear them take pictures of me while I sing on stage Bobby won't be there for that he'll be out of Quebec City but these are something that I envisioned many years ago for those of you who have seen me like when I did the st. Baltimore I made these glasses out of iPods creams that I I struck together to create a blast a second skin movie and I thought wouldn't it be wonderful of these were functional so we created the first ever camera that actually had sunglasses also it takes pictures it also takes bids out video and everything registers into a USB that is essentially the earpiece so the earpiece comes out and is also the USB and to be connected either to your computer to print or if you would like you can send your pictures and video of our pictures with Bluetooth capability to the print that I was happy to show you and our next so I'm really excited about this product of course the glasses are very exciting because we're bored changed fashion and technologies together we're creating something that's innovative that's also cultural but this is a the product that really kind of made everybody angry when we were indeed the conference room together they said toggle what is the camera of the future and I said this is this is the camera of the teacher I have tons of fans I have a arena shows every night with 20,000 little lights flashing at me as they take pictures on their cell phones the entire show so I said how can we bring the cell phone into Polaroid how can we create something that's digital billables never gets prettier to something that is instant so we created this printer this is a printer that I actually throw in my purse all the time and I bring out with me to bars as a sort of bar magic party trick and I'm going to show you now how it works I'm going to do is all to demonstration for you so right now I'm going to turn the printer on it's on right now I'm sorry I'm wearing sunglasses I could see the light so the printer is on right now and what I'm going to do is I'm actually going to take a photo of all of you with my camera phone smile you're so saying that but oh wait I just took a photo of cannon let me there we go so here's the photo right here and see it for yourself on my phone and now what I'm going to do is I'm going to go into if I'll do the full demonstration now as my phone is already connected to this printer but what you will do is you will go to your manage connections turn your Bluetooth on then you go to set up bluetooth you search for the device the devices will come up and it will read Polaroid zero zero zero zero zero zero this one is won't be right here so I'm just I'm connected to it already so I'm now going to go to my picture I just did this with Maria Bartiromo over alright so here's the photo that I just chucked I am now going to send using bluetooth I choose the printer it's searching the password is I can't tell you okay it's pear violence ending the file has been transferred and it will now print for you all to see it will take about 40 seconds I think this is really exciting because if you don't want to take your camera with you you just throw it in your purse it's really light and I suppose many of you here are dirty and then to carry around a mobile printer with you I know I will in the the size of the image that comes out is 3 by 4 and it can have the Polaroid change s around the picture are people bleep smile you're on instant film so I'm really excited about this because all of my most embarrassing and exciting photos are taken and my favorite bar and they are sitting on my cell phone and on Taurus well I do a lot of cell phone photos so this printer is compatible with all Bluetooth capabilities cell phones but they are not compatible with iPhone so it not because of us it's because I found just do it so stop because about so beyond we started with these incredible glasses continued with the printer and now the last thing that will show you that this presentation is under here and this is the new Polaroid camera Oh pop it I'm very excited that with Emma I think it's a sexy it's sleek and it's hearty it's not heavy but it feels good in your hand it takes regular instant Polaroid's it's also a zinc printer as well as the petite the printer that I just showed you they're both printing with no ink which is better things for the environment Impuls ten photos in each film cartridge the printer holds ten as well and it registers both digitally register is both digitally and as a regular Polaroid camera the version that were creating now well also there will be out at Christmas time so you will be able to send your images you can put them on your computer or you can print them out here and in the future we're working on creating a Polaroid camera that's also digital that is capable of sending to Twitter Facebook and other social media Polaroid 21st century right now you give the statue and start a diet we go by this mannequin you want to kiss the statue Bobby he said no he has the real thing any questions no okay well thank you so much I love you thank you for coming today was an honor we hope you mark the product I love the products I'm so proud to be here and as a musician and as an artist I want to thankful right personally for shooting me not as a spokesperson and not as face for the brand but they honored me as a woman as a creative director and they really led me to put my hands in there and design it myself
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