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Microsoft isn't cool and CEO Satya Nadella is OK with that (Interview)

2018-08-20
hi I'm Satya Nadella CEO Microsoft we need to create the necessary condition to live our mission by working on our culture you join here not to be cool but to make others cool that's kind of how I say it so one of the things that happens when you're super successful is you sort of sometimes lose touch with what made you successful in the first place I felt like you know we may have sort of confused maybe marketing slogans for our mission so that's why I wanted to get back to that sense of purpose spend five years now that you've done this it's called the one week which is in some sense the metaphor for the one week that then informs the rest of the year in terms of really getting in touch with the core of this company around innovation but that innovation being driven by a sense of purpose and reinforcing a culture that we aspired to okay but the implication from your book is that Microsoft I won't say the word broken but that there was some serious problems here and that's what I'm trying to get at what was it that was so concerning to you so anything I wanted to not sort of talk about what is broken I wanted to go back to the very genesis of this company what was that sense of purpose and drive that made it successful what was the culture that may be have been there in the very beginning or in the times when we were able to achieve that success how do we recapture it so that's why I think about it as you know it's the Renaissance as much as about sort of just fixing something that's broken so the there was a sense of culture I mean sense of purpose that was lost or missing to you I felt in 92 we used to talk about even our mission for example as having a PC in every home in every desk any concrete in something that was able to galvanize the entire company except by the end of the decade itself we more or less it achieved it bill had been working on that for a long time and Steve and others had worked on it for a long time I joined much later since their beginning and then he reiative dit then what what's next we're at a time in 2018 when technology is so pervasive in our lives in our economies in our societies and I think time has come quite frankly for us to really have the dialogue and the core and the question to be asked as well as answered as to what is the real benefits of technology broadly equitably spread not only in our country in our society but all over the world you were quoted as saying that you're a hololens user that you get up every morning and use it and to check your schedule can you talked a little bit about the promise of AR there's a lot of hype around AR n VR has not gotten the uptake in the market what is the promise of a are to you and there's multiple forms for example we are na are to me is one continuum it's like a dial for whether you've got it's fully opaque and it's fully immersive or you can see the world and you can see the objects which is digit are digital objects and artifacts on top of it that's they are hololens for example is really gotten traction in a lot of enterprise in industrial settings remote work so remote assistant so you say you're a factory worker and you're trying to fix something hands-free but you need the expert to come tell you what to do like hololens is the perfect form factor training it's a perfect form factor for doing simulation but the most interesting thing is data visualization the ability to spin around data to be able to learn about the patterns and in fact in with all the big data I always say it's the ability to recognize small patterns that's still uniquely human and I think that there's a real use case that I think gaming will also have use cases when you took over and you wrote this in your book you said that culture and fixing the culture was your top priority and I was curious and I believe you even said that the scene CEO should stand for culture you've been at Microsoft for more than two decades why was that your number one priority why was it so concerning and that was the first thing you found out it in fact it would I would say County two things one is the sense of purpose and mission and culture to me are the two pillars which I think for any institution any organization are the enduring pillars and then of course you have to express yourself with changing technology in our case technology paradigms every year because that's constantly changing you were very candid in your book talking about how you miss answered a question at the Grace Hopper Institute and the question was by Maria asking you what advice do you give to a woman who wants to ask for race it's not really about asking for the raise but knowing and having faith that the system will actually give you the raises as you go along so I'd like to do a reset let's rewind the tape Sasha what advice - you're giving woman today yeah I mean I mean it's sort of what I said what my big learning from there was which I wrote in the book and obviously Maria helped me and many other women subsequently have helped me understand because the answer a game was absolutely nonsensical because it really did not get to the core context but I'm asking what's your advice to women I think they should first of all advocate for themselves they should find other allies male or female who can advocate for them and make sure that they don't accept status quo and I think that that's definitely the first response and then the responsibility of people like me who are leaders of organizations is to be able to listen to women who are advocating for themselves or their allies and make sure we don't have to even put them in that situation so what what is the vibe or image of Microsoft that you want the world to know because there's a very specific vibe out there is that right it's it's in our mission like I you know it's empowering so I warned Microsoft stand the any association with this company should be they put some tool they put some platform they gave me the opportunity to really do something so not cool well that to me you want to be cool by doing that empowerment but not just to be able to sort of associate yourself with cool technology it's the result that matters you
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