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Microsoft's Panos Panay on why the Surface Pro 3 beats your tablet and laptop

2014-05-20
everybody Tim Stephens was seen out here in New York with Panos Panay from Microsoft's user just got done introducing the world to this which is the new surface pro 3 a lot of changes in here new kickstand new display keyboard can you give us the highlights of this new this one yeah yeah so it's a 12 inch corner to corner display but it's a 3 by 2 aspect ratio those are words it feels and looks like a piece of paper that's another way to say it I mean we had a design point that was hey listen what's the most familiar thing we can give to people when they hold something beautifully in portrait what have you done your whole life at 12 inches and when you're using the windows scaling you get a lot of content on this screen it's actually seven percent more content on this screen maybe six and a half percent more content on this screen then like a thirteen point three and 16 by 10 laptop so it gives you the feel of if you really want to be productive that bigger laptop is all packed into this punch of a screen we also added a friction based kickstand that's kind of a dorky term to say this thing articulates back down to 150 degrees and you can hold it at any position so just having a couple of points you can pretty much put it wherever you put it wherever you like and I think when people would give me feedback like Wilpon us a laptop I can use any angle I want like okay here and so now you have this kickstand you can pick any position you got this screen that's as productive or tablet friendly as any screen ever made those two things come together nicely and then the new type cover has some little subtle features in there that start to stabilize it on your lap and on the desk and once that happens it starts to transform into this full PC but the truth is it's the core processor and it that drives this thing we've got a core i7 in here yeah yeah the one you're holding probably is a Core i5 i think we gave everybody an i5 and the i7 is launching a little bit later than the I thought okay but yeah so we have the i3 the i5 and the i7 coming the i3 is an entry point I think people find the device probably you know elegant or sexy whatever however they determinate they want it we want that desire of course and but we didn't want to keep the price point so high that people couldn't enter into this market you choice I three i5 i7 yeah I'm thinner and lighter to me about battery life that was one thing we did so battery life like you get up taking nine hours of web browsing on this thing and so you call it all-day battery life another point I didn't make and I haven't given out is it literally has a standby time of a year and I was supposed to say it like when this product decides to put itself down like go to sleep it'll be because it knows you haven't used it it's smart enough and once that's the case it'll put itself in a mode we're okay with a two and a half second boot time you literally or three seconds not incurring the exact time anymore because we keep optimizing it you literally can keep a battery on this thing for a year and not lose it something else that I notice is at the start button has actually moved to the short side is shown a presentation it's making it makes two points which is really important one it's the right place for it when you come here same idea when I when I'm swiping in from the left but if I come to the if I come to this side sorry I wasn't ready for this but when I swipe in this is where the natural spot for the Windows key was meant to be the second thing was it was meant to point out that in portrait use this is a powerful device and you know surface is beautiful in portrait the design here is really meant to scale windows perfectly so when you are in something like OneNote it is a beautiful writing device it's exactly what you'd expect as opposed to something too thin or too wide also from a holding it perspective same idea that's exactly what's kind of happening here where it feels comfortable you'll feel the distribution of weight pick up your laptop and hold it by the by the thinnest part and you can't hold it hold it by the thickest part and you can't use it like that change now I mean the iPad it's definitely a portrait oriented device with the one down on the bottom like that the surface though traditionally was a landscape it yeah that was one of the problems I think when we set a tablet to replace the laptop one of the biggest missing parts and the traditional surfaces you can't use an in portrait now let's talk about the market reception surfaces have been very lossy from a hardware standpoint yeah not necessarily from a sales standpoint we've got a lot of interesting improvements here a lot of nice tweaks yeah is that gonna be enough do you think yeah I mean it depends what you think the goals are I think the answer is yeah it's enough I think people will be excited about the device and run after it it solves a whole new problem you know it's one we've been going after but I think you find surface pro 2 you get a lot of feedback that's a really good see and sometimes it's a tablet it doesn't hit it but it does great work I think when you get to this device yeah you start to cross it you cross that line of people are excited you there are two devices in people's bag right now I don't think you need them so you spend a lot of time talking about how a lot of people who have a laptop and a tablet 96% I think you said people who have an iPad in a laptop to back yeah as well why do you think that is that people have been unwilling to really kind of combine the two and go with a device like this and because tablets can't be productive it wasn't big enough and it was too heavy and there were and it wasn't thin enough and so you start putting yourself in this place of like wow you know these subtle trade-offs they mean something to people if you look at the price point that's starting at $7.99 that's that's quite a nice price especially if you consider this against a tablet and a laptop but that shows that people aren't willing to really compare the two in terms of pricing anyway they're willing to pay more to buy two devices yeah than they are and you're seeing it yeah and so why buy two devices it doesn't make sense to me tell anybody about the operating system as well because that in the past has been part of the the negatives against surface set a lot of people aren't exactly in love with Windows 8 we see a lot of good improvements to Windows 8 yeah but that's helping the experience as well I think it is I think it's not just I don't think it is helping the experience Windows 8 one and the latest update is phenomenal I mean Joe and team have done amazing work Teri's leading a great team over there I think you're starting to see Microsoft become one Microsoft and a lot of things coming together and coming to life and Windows is a massive part man you can't get to the battery life we're getting to you can't get to the beauty of this screen you can't get to split screen you can't use all these features without the power of Windows and it's been you know it's still amazing we shot Adobe up on stage talking about a special yeah shop is that something that we might see more yeah you will I mean final draft I didn't say it but that's exclusive specifically maybe I did but you're looking at the guys over at Autodesk that are really starting to optimize for service pro three look you have a device that you can carry with you at the full power it's it's it's hard to debate it people get excited and watching developers get excited about it and develop for it I think it's natural it's gonna happen yeah so we got the hardware we got the software is there anything missing not to make this to be a huge huge success well we'll find out I think you know I think from a technology standpoint there's not much missing right now but I will tell you you know we won't stop we're gonna keep pushing the boundaries if people want to give you more feedback what's the best way I know that you guys are active on reddit yeah Twitter's yeah you'll get me on I think what I read every tweet at Panos underscore Pinay do you want to send something to me send it I look at it I don't respond a lot but I read every single tweet that comes through for sure it's important to me and that feedback comes through pretty quickly and we use it I'm excited to try this out I'll give you my feedback I drink it I can't wait I know you
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