Gadgetory

living and growing up here in Silicon Valley you're surrounded by a lot of people who are in some way connected with the tech industry either you work for a company or you do PR for them or you write for a publication covering tech like em yours truly and one thing that I always here and I hate it every time I come across it is the word disrupt disrupt is the most overused over pitched over everything buzzword in Silicon Valley I actually feel sorry for the first person who might have used that word to pitch a genuinely disruptive product like a television or something if you are like Nikola Tesla talking to me i don't know the chicago world's fair or something with some booth babes telling me that you're alternating current will disrupt the system fine that's all good these days though know your Tupperware party Airbnb service will not disrupt anything your tinder app but for dog lovers singing nope not a disrupter and the only thing you're smart step counter health tracker stock will probably disrupt is my social life because everyone will find out that I use it and call me a loser disrupt is basically the HPV of Silicon Valley lexicon because nearly every person will say it and mean it at some point in the end it's just lazy copy Peggy Olson would be ashamed of you because if you're not going to spend enough time constructing a compelling narrative around your product well then who's to say the product itself isn't phoned in as well it's an annoying term and I'm a millennial so trust me I know a lot about terrible words because I Yolo and swag and all that good stuff and so disrupt just needs to go