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Next Big Thing - Smartphone commoditization is here. So what now?

2013-11-26
have you noticed there aren't really any bad smartphones anymore again the FaceTime camera is a bit better the battery life is a bit better and the LTE worldwide coverage is a bit better this phone is actually only slightly smaller than the HTC One original you can see that there are still aluminum accents and the body looks really beautiful still has a premium feel it's fairly slim which makes it a bit easier to hold and it has the same polycarbonate design you'll find on a lot of Nikes previously Mia's smartphone commoditization is definitely here lots of great phones with about the same specs and prices doing a lot of the exact same things for you the entire back and sides are made from a single part and the front is one glass multi-touch surface the display features 445 pixels per inch and like the Samsung Galaxy s4 and HTC One it has a 1920 x 1080 pixel resolution the iPhone 5s is biggest party trick that you will want to show off to your friends is probably touch ID it reads your fingerprint at an incredibly detailed level really we're looking at here is as I vibe that's the redesign it comes in three metal finishes silver gold and a new space grey one of the most interesting new features is a fingerprint scanner on the back of the phone that's what this black box is right below the camera module like the HTC one that came before there is a 4 megapixel ultrapixel camera on the back around the back you'll see the same polycarbonate design that you'll find on a lot of notches Windows Phones if you've got quite small hands it's probably isn't for you but it does give you loads of room for watching videos and checking out your photos most of the sales and all of the prophets and the smartphone biz have now coagulated around two players Samsung and Apple and you'll notice those two really just sort of checkmate each other regularly they've also struggled to a degree with their latest big launches iphone 5c galaxy s4 not quite as red hot as was expected before they hit the market what does this mean to you the price of just $99 now first and most obvious this is keeping pressure on prices to keep them down or flat as well as pressure on features to give you more for the money you spent last time you got a phone however that combination plus a little slowing of consumer's appetite to upgrade less than they used to has been bringing down what's called average selling price in the marketplace you're going to see phone makers strive harder to do something anything to stay relevant in the market or just stay in the market look at curved screens gesture control 40 megapixel cameras fingerprint scanners and phones smart watch combos as recent examples but notice none of those have had the seismic weight of the arrival of the iPhone or no 7 or the rise of Android in 2010 it's getting really hard to catch a big wave as we saw in the heydays of home stereo 35 millimeter photography home video we all kind of geek out on the gear specifically for the first you know five seven ten years then we get back to the content pretty quickly on devices that are good enough reliable fairly priced on the downside this could also mean less choice in some ways devices like blackberries moto droids was sliding keyboards many windows phone are all on something of a bubble about being here tomorrow or not bottom line watch the low-cost sector the smart money knows this is where the huge growth potential is and will be in the smartphone market in a way price might be the next big thing in smartphones all of this is happening because the smartphone has captivated our minds and our wallets and our time like almost nothing in recent digital history it truly is a tectonic like no other you
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