Gadgetory

hi this is Roger Cheng with cnet com i'm here with nokia CEO stephen elop Steven you've got some nice to see you've got something to show us we do you know 18 months ago we started on this journey of changing our smartphone strategy with our partnership with Microsoft you've seen some big steps along the way and today is another another big step we're introducing what we believe to be the world's most innovative smart phone the nokia lumia 920 and its mid-range partner the Nokia Lumia 820 so very excited about those announcements today all right well tell me a little bit about why they're the world's most innovative phone so a few things that really really shine on these devices first of all they are the best devices to capture photos and images we have built into the Lumia 920 floating lens technology that allows you to take pictures even as your hand may be shaking a little bit now why is that important because in very low light conditions you can take beautiful images and we looked at some of those just just before we started here some amazing low-light capabilities and also if you're taking a picture in your hand is moving or on a bicycle which happens to a lot of us beautiful pictures come out of it now to support those pictures obviously a beautiful wxga display technology that even allows you to scroll in everything with a fingernail with your glove or whatever the case may be it shows up beautifully in bright sunlight conditions so that's that's a one principle focus of what we're describing but with these devices were formally introducing the nokia city lens capability which is augmented reality so here i can hold this up and look at the scene around me but overlaid on the buildings around us what i'm seeing our tags that highlight what those different buildings are or where my friends might be or things like that i'm able to click on those those icons get navigation directions to them so it's a very intuitive way to work with the world around you and then a third key point of course is that these are windows phone devices Windows Phone 8 more sharing with windows 8 on PCs and tablets with Xbox so all around a great consumer experience that really addresses some of the chow you tell you tell windows phone 8 you know it's critically it's gotten a lot of name but commercially hasn't seen as much assess I mean what-what for you is the biggest hurdle and getting people to try the Windows Phone device I think a lot of it is for consumers to understand and appreciate the new style of user experience we're very proud that we're different than when everything else is being presented so in the stores on the web as people look at it what we're seeing is as they become familiar with this user experience and engage with it then they fall in love with it now one of the things that we believe helps a lot is of course in the fourth quarter as well windows 8 which shares a common user experience with the Lumia devices will be introduced so many many people will see it on PCs on tablets and so forth and as that new point of view gets established I think that will help us a great deal as it relates to the phone opportunity now obviously the holiday season there are a number of other high-profile phones that are coming out the iphone being one of them how do you you know hope to kind of capture the customers attention when obviously Apple is kind of hog let's share this did share the spotlight I think the most important thing is to have a different point of view with some incredible differentiation whether it's that sunlight experience that we all you know come across whether it's the ability to take the best pictures to navigate all of those capabilities plus the beautiful design I think people are looking for something different so this is Lumia and we think it's time to switch well thank you Steve my pleasure this has been rocky Chang with cnet com