Gadgetory

ladies and gentlemen the press conference will start in 4.1 minutes we kindly ask you not to use your flash during the first 20 minutes of the press conference 200 years ago photography was born for the first time we could see new people and new worlds we could be part of human history and glimpse into the future when we first held our own cameras we could capture life and memories in a new way we became spontaneous we could find moments like when ever before then the world challenge photography became a daily part Moustafa millions every voters they cost borders and cultures and brought people home when they couldn't be there everyone became a photographer a storyteller creating visual records of their words the only invention photography to help a sailboat we're making photographs living their needs the finals the way we share our stories has already changed today and the way we capture a moment is about to change because everyone deserves a better future and every great picture tells a better story welcome and thank you for joining us today here in New York City throughout history people have loved pictures people love creating pictures sharing pictures telling stories through their pictures this passion for pictures is something that Nokia recognized very very early on we filed our first imaging patent in 1990 for the first of 450 imaging patents we hold today we gave people their first Nokia with a built in camera when we introduced the Nokia 7650 we gave people from their zeiss optics in 2005 launching the n9 t and the next year we added optical zoom with the n95 we gave people a sensor that was as large a sensor on a still camera and people well they started to think twice about whether they needed the can't carry both a phone and a camera because it was all coming together in a single device and then we open the doors for people for nighttime photography with the introduction of a xenon flash and by 2008 people were buying more cameras from Nokia than they were buying simple film based cameras from Kodak the world had changed now we brought more clarity to pictures than with an 8 megapixel sensor then 12 megapixels with the n8 and then last year the Nokia 808 PureView put a 41 megapixel sensor into people's hands we showed people details they had never seen before this year the Nokia Lumia 920 the 925 and the 928 they solved one of the biggest camera phone complaints that we hear out there and that is the ability to take great pictures in low-light conditions now in the last year we've also introduced new imaging experience things like optical image stabilization cinemagraph Nokia's smart camera creative studio and photo Beamer but we are not done not by a long shot in fact we have only just begun this journey we've helped people capture pictures for more than a decade and now we can help people see more than their eyes can see today I'd like to introduce to all of you the next chapter in smartphone photography ladies and gentlemen the Nokia Lumia 1020 take a look at that all right now with the Lumia 1020 pictures will mean more to you you'll see things with this device that you've never seen before you'll get closer than ever before and you'll discover and rediscover new stories the Nokia 1020 will change how you shoot how you create and how you share pictures forever the Lumia 1020 as you can see continues Nokia's color story in yellow black and white these colors are inherent colors that means whatever life throws at this device it will stay as vivid as the day that it was unboxed we've also made the back the new front we are so proud of that design but also in profile so slender with the beautiful lens on it like many of the Lumia products it still boasts a unibody design that fits easily into your pocket so it's always with you always ready to capture the moment now let's get inside the Lumia 1020 and talk about how it brings more meaning to your pictures I'd like to invite two of my colleagues onstage who are going to help me with a number of demonstrations first of all we'll be asking Christina York nice to join us who has a passion for optics she holds a PhD in display technology Christina helped to bring the original Pierre view to the whole world and now she's focused on helping us to market the Lumia 1020 as well I'd also like to welcome you ha Alec Otto who leads our camera technologies team and created Pierre view with our head of imaging hero some of them uhaah is named on dozens of patent applications at Nokia so one might claim he is defining the future of smartphone imaging like Christina yoha also holds a PhD his is in memory systems design so doctors Bjerknes in Ellicott whoo please join me welcome welcome welcome on stage now first of all with the Lumia 1020 you will see things you've never seen before the Lumia 1020 captures clearer pictures all of the time during the day and also at night we've done this with sensor innovation and technology we call over sampling we've advanced the Nokia 808 PureView technology by creating an entirely new ultra high resolution 41 megapixel backside illuminated sensor these guys made me said that 41 megapixel ultra high-resolution backside illuminated sensor that no one else in the world has these backside illuminated sensors have the most sensitive pixels in the entire world and the Lumia 1020 has the largest such sensor in any consumer product it means you can take incredible pictures in all conditions especially in low-light the 41 megapixel sensor can capture 34 megapixel and 38 megapixel image files in a sixteen by nine or a four by three aspect ratio respectively now the cool thing that it does is when it takes that high-resolution image it is also simultaneously saving a 5 megapixel oversampled image right at the same time every pixel in the oversampled image is created using up to 7 pixels from the sensor and this causes the 5 megapixel image to have the maximum amount of detail theoretically possible as a result what you get are the smartest sharpest smart phone pictures possible plus it's really easy to share those five megapixel pictures on your favorite sharing sites social networks and so forth now what we've also done is taken this over sampling technology to the taking of video as well when shooting videos the over sampling technology processes up to 1 billion pixels per second it's a huge number but it's actually not the number that matters very much it's the fact that you can capture videos with amazing quality and amazing clarity now in addition to her passion for display technologies kristina is also a novice beekeeper and as we know taking videos of bees is a relatively dangerous adventure so you want to stand a little waist back but maybe zoom a little way in Christina yes so I'd like to show you a video I shot here I assume right in full HD its lossless high resolution soon the resolution doesn't drop and playing back this video reveals details about the beast that I didn't know before such as how furry they are or how they carry pollen on their hind legs so an amazing example of a super clear video zoomed in all done with that sensor and the over sampling technology now last September we helped people wave goodbye to blurry pictures and say hello to optical image stabilization with the Nokia Lumia 920 we did this with a lens that floats on coils that actively compensate for the natural movement of your hands while you're taking a picture those steady the image allowing you to capture more light far more light than competitors smartphones and the end result is you get clearer brighter pictures now many people have been asking since we launched the 920 could we combine our floating lens technology with a giant 41 megapixel sensor can we do it and it turns out that required some really really clever engineering and I'm proud to say we have some really clever engineers who as you can tell from the smiles really enjoy doing exactly this type of thing what did they do they actually completely redesigned the optical image stabilization now using a series of ball bearings around the housing and very small magnetically driven motors to automatically compensate for the movement of the hands if you lightly wobble the phone if you actually listen to it you can hear that in action it's just amazing the result of all of this blur free super high detailed photos day or night now this is a picture that I captured I was in a small motor boat in Helsinki Harbor chopping through the water so moving at a fair clip everything shaking including my hands taking a picture of a sailing ship that also was moving itself look at how crisp that is now this same stabilization technology we've also brought to video so let's put up a video that I took on the same trip and what you're going to see here again I'm in a moving boat through the waves taking an image of a of a sailing ship but notice how the whole image is incredibly stable and blur-free amazing implications of having stabilization with a very high format sensor now another advance to support the taking of really clear pictures includes the addition of a xenon flash here on the Lumia 1020 take a look at these pictures I took with three different smartphones I did it in these lighting conditions in the back corner of the room about 12 hours ago in this room first I took a picture of you hon Kristina jumping using a samsung galaxy s4 automatic settings flash I thought that's not so good so now let's try well I know it's a cool device but let's try it nonetheless the iPhone 5 there's the image now Lumia 1020 with a super-fast xenon flash can freeze the motion take a look you see that isn't that amazing finally you can actually use your flash now apologies to you ha he's looking kind of spaced out there it was a late night last night but anyways beautiful pictures all the time day or night now people also say that they want to take pictures that get closer than ever before so with this device we have reinvented zoom completely reinvented the concept with the Lumia 1020 it's easy for you to zoom into details that you cannot even see with your own eyes we've done this through a number of developments the same great sensor and over sampling technology that creates all of those clearer pictures that I described you and we saw also enables you to zoom into details with higher quality so check this out this image even after you take the image zoom in same image you can read it amazing level of detail amazing what you can accomplish with that here's another example we sent a couple of engineers up in a helicopter over Manhattan you can see that this is Columbus Circle from the same position let's look a little bit closer same image same position same device that level of zooming one final picture I love to show again taken from that boat I was in in Helsinki Harbor I thought this was a really cool image because what you can see is sort of a mix of the water the industrial edge of Helsinki Harbor including a large power station in the background as well as some quite modern classic Scandinavian design buildings this blue building that you see here now on the blue building you'll notice there's a little thing oblong shape sitting up on top I can just zoom in with my lumia 1020 and prove to you up that I was in Finland that is the sauna 3 workers 4 o'clock in the afternoon coming out from the and to all of my friends in Finland these three gentlemen will live in infamy because they were looking down there what's that guy in the boat doing now they know we've also included Zeiss wide-angle optics the Lumia 1020 has six lenses the most seen in a smartphone and our most advanced design ever the six lenses give you crystal-clear images with no loss of sharpness or quality when taking pictures with zoom this picture that portion of the picture turns into this with that level of sharpness but what I have found truly mind-blowing and what really reinvents zoom is something that goes beyond the great Hardware beyond the amazing sensor and optics and lenses and all about it's actually the new experience we're delivering on the Lumia 1020 the way you now will take create shoot and share photos Christina and you ha let's share some of that experience thank you okay first let me take a photo Stephen and I'm sure you min okay now we have this really nice photo but actually the camera captures much more and the exciting thing is that I can zoom out after taking the photo the reveal more same image you took the image now you're zooming out yes so I can through them all because it happens so much more around what you originally zoomed in on and I can also zoom in somewhere else yes to tell a different story I can even see this secret reminder from Christina he forgot I have that reminder so maybe this is the story I don't want to remember but actually you can do this as many times as you want without losing any quality or distracting the original image so maybe this is the memory I get from this moment very good thank you the whole point in the beauty of the Lumia 1020 is the ability to shoot first without any worry and then you can go back and frame and reframe and reshift the image and tell new stories you can zoom in you can zoom out you can do any of these things so I can go back at a later date and create a new story from the same image you can discover and rediscover stories now part of the zooming is something we call dual capture I mentioned this earlier on we capture one image but save two versions one is a full resolution image for endless reframing opportunities the other is the over sampled image that we save for sharing as a result of these two images takes a little bit longer to process the image than with a standard camera but no other camera can achieve what we achieve now the Lumia 1020 processes up to 38 million pixels for your pictures at once up to five times more than leading competitive smart phones and with this type of technology some of the age-old riddles of the universe can be solved you can literally find a needle in a haystack here we have a haystack Christina yes I actually travel to a small farm in Norway are we in Finland and I went to a supermarket and bought a needle and decided to try out this camera and here you go you could have a look can you find everyone see the needle somewhere so I can try zooming in individual straws here it's not there we could spend quite a lot of time here so I will save save the time here and tell you that it's actually right I'll keep going keep going keep going keep going keep going look at that the eye of the needle in the haystack with the Lumia 1020 fantastic you can tell we had a lot of fun doing this type of preparation and of course the point here is that you can see things you've never seen before with clear images and incredible zooming now we've made this really easy to accomplish using a new camera application for the Lumia 1020 called Nokia pro camera Nokia pro camera has an easy to follow tutorial that teaches anyone how to use it including some more advanced features you are and Christina let's demonstrate how this new camera application actually works now what we're doing is setting up some flowers on the stage Yuhas getting close you can see him getting into position right out of the box you ha can take a great picture without messing around with any pictures or without it with any settings so right there just take an image there seems to be some strange creature in the middle of that flower we'll come back to her in a second now what there is with this camera application is really easy access to changing all of the camera controls for example exposure values shutter x ISO settings manual focus and white balance it will make your photos and videos come to life with that added sparkle that you normally only see when a professional has been involved and it's super easy to use so what you Hutt's gonna do here is play around a little bit with the exposure value the viewfinder and this is really cool gives you real-time feedback as to what your picture is actually going to look like with whatever the settings are that you've selected for example you ha can decide to underexpose or overexpose by using the different exposure values he can bring all of the controls out at once if you'd like to do that get all of these controls in place work with all of them the ones that he adjusts are manual the rest stay auto so he gets the best combination of capabilities now we even have manual focus which leads to all sorts of great experiences so right here you ha can manually focus in on that creature in the middle of the flower and at the same time is able to shifting the focal point you'll notice that I'm blurry in the background until I'm in focus and the flowers nicely framed me always a good picture excellent thank you you are now one more really cool thing is our ability to do things with manual exposure settings playing with the exposure settings allows you to create some really really interesting shots whether you're doing something with a shoot super short exposure time or a very long exposure time now we want to try this out for you right now so we've got a Lumia 1020 set up on the edge of the stage and I hope Christina does not fall backwards yeah okay I'll get that we're gonna do a little demo and this time we're going to do a long exposure time well that Christina get in place and we didn't practice this at all before today okay so if I could ask the team to turn the lights off and all of you in the audience please no flash photography because we want to do something that works best in the dark and let me get focus here okay I'm gonna say one two three go we're taking a four second exposure picture right now after the picture is taken there's special processing that goes on that actually isn't that amazing Lumia 1020 is shining in the dark we've had a lot of fun with long exposure times now when you're creating videos of course the image quality of the video is really important but we have also added to the Lumia 1020 rich audio recording what we're about to show you is a video that was captured of our head of sound design who also moonlights as a disc jockey listen for the distortion free high volume audio when he Peaks the volume levels listen to this so that was just using the 1020 in that room with that loud audio beautiful audio experience stored along with that video now we have packed a lot of great experiences into the Lumia 1020 to help you take and share better pictures and videos along with exclusive imaging apps like Nokia smart camera creative studio panorama and photo Beamer which now supports HD quality sharing the Lumia 1020 has become the most versatile smartphone out there now because the Lumia 1020 is built on the Windows Phone 8 platform you can easily share images you can showcase images right on your home screen you can share your images very quickly by posting them out of your people hub you can save the images on Microsoft SkyDrive or the AT&T environment all of those things are possible the Lumia 1020 offers all of the great features expected from all Lumia devices things like free nokia music free here maps and drive and access to the now more than 165 thousand applications available in the Windows Phone environment now of course we are also bringing everything that here has to offer to the Lumia 1020 and this week we announced a new version of here maps with an amazing augmented reality experience thanks to our live site technology Christina let's get a quick demo of that yes I have a new here maps right here and it lets you do more human interaction so I can search for flowers in New York to get those and I will then get a view here of places where I can go and have a look at flowers but I want to show live sites so we were first to bring a location-based augmented reality to smartphones and I'm now going to see what's around me right in the viewfinder so I can pan around like this and at what flower shops I have around me there's quite a lot and now what is new is I can pause this viewfinder to comfortably look at what I have here so here I can pan around like this and then I can zoom in to see what's further away and also if I'm happy with this but I am curing curious for some other information I can do a new search right in the same view so now I'm looking for coffee instead in the same same you as you can say as you can see and this is not all then you can click on the coffee place that you want to go to and you can get the directions to get there and of course as usual this works completely offline so you don't need any data connection to do this which our AT&T partners are not so happy about with it nonetheless I'm pleased to announce that all of our here experiences are coming to all Windows Phone 8 Lumia devices now we have as you've seen lots of great innovation within Nokia but we aren't the only ones pushing imaging innovation we are inviting developers to create unique and engaging applications that push the boundaries of mobile imaging so people can share and tell more stories with the Lumia 1020 powered by Windows Phone 8 the Windows Phone imaging api's in the platform already let developers produce high quality images to complement these api's I'm pleased to announce the new Nokia imaging software development kit this is developed by our own imaging experts the software development kit is designed to do a lot of heavy lifting for you using this developers can manipulate pictures including filtering resizing cropping and rotation now we have some examples of developers who've had a chance to work with this this technology for the last couple of months who are already building new applications for the Lumia 1020 this includes CNN they're bringing high resolution zoom to their eye reporter occasion by clone have also got on board for their video sharing platform we will see new imaging innovation coming from Yelp and Foursquare in addition to these great partners I'm excited to announce a new application from pathe pathe is a popular private messaging and photo sharing app and now they will introduce new features like filters and high resolution photo sharing to the Lumia 1020 Flipboard is building beautifully designed experiences filled with rich imagery that will look great on the Lumia 920 or 1020 we also will have a David Hockney inspired application called pantograph will have a new photo book app called snap cam and I'm really delighted that Hipstamatic will have an exclusive application for the Lumia 1020 they will launch their Auto Pro app with the Lumia 1020 with Hipstamatic people can upload pictures to other social networks like Facebook Twitter and yes also to Instagram let's take a quick look at a demo of oval pro yes so you see they a go pro view finder there is that very sensitive leveling indicator so you can compose your shot you can set the focus like that you can move that around and then what I am really excited about is that here we have the high resolution zoom so you can just slide in and focus again to get a really nice shot also we have indicators here for creative control but taking an image is is really easy so I just click there and then I can go into the library to look at my auto pro photos and I can click on the photos that I want to view I can get more information then I can share to all go to Facebook Instagram and Twitter and ogle Pro comes with some really nice features they are called Len and films there are hundreds of combinations that you can do to do really creative photos that are easy to share thank you thank you Christina now we look forward to seeing more great applications built around the Lumia 1020 in the very near future developers can begin to start downloading the software development kit from the Nokia developers site today now in addition to developer partners we also are working with hardware partners like monster and JBL and even retailers for wireless charging we're building on our Nokia gear investment with the Lumia 1020 we will have a snap-on wireless charging shell for the Lumia 1020 and for those looking for the next step in photography building on the Lumia 2010 20 I'd like to introduce the Nokia camera grip you've got a little sneak of this when we were using the tripod this snap-on cover provides an ergonomic grip for one-handed shooting it also has two steps shutter control for increased control it has a tripod mount on it and it adds an extra 1000 and 20 milliamp hour battery built into that shell very cool thank you you ha thank you Christina and thank you to you and all of the teams at Nokia for bringing this passion commitment to a wonderful product thank you very much now a few comments about availability we will be bringing the Lumia 1020 to people very soon here in the United States we plan to bring the Lumia 1020 to people first with AT&T AT&T has been a remarkably important partner for us at Nokia we are incredibly thankful to the entire AT&T team but we're also thankful to the head of AT&T Wireless mr. ralph de la vega who agreed to join us on stage here today Ralph welcome great to be here Steven great to be here you guys have seen this device right absolutely absolutely a great shot when we first started working on this project a while back we had challenged Steven to figure out how you can get that 41 megapixel camera to are a great form factor and I think they have delivered beyond everyone X but thinking you said we need to thin down a little bit yes is it and you and the entire Nokia team scientists and engineers have exceeded every one of our expectations you know when I've been using this phone for the last several weeks and I show the pictures to people I get one word all the time and it's wow when they see the pictures what they say is Wow you have to be proud I'm very proud of this relationship and we look forward to selling a bunch of these I do two years but truly when when you look at this device I think what it does is it sets a new standard a higher bar for the industry when it comes to photographer and I have never seen resolution as good as this what I like about it is it changes the way you think about zooming it used to be that I would zoom to take a picture before now I assume after I take a pixel with a Nokia Lumia 1020 so you know AT&T is super excited to be able to be the exclusive US carrier for the Lumia 1020 because when you have a device that is so powerful you're going to want to have the most powerful Network along with it and recently PC Magazine named eight as having America's fastest 4G LTE network ranked number one across all six regions that they tested but it wasn't just see a pc magazine pc world did a similar test they conducted a test in 20 markets and found that AT&T 4G LTE delivered a faster upload and a faster download than any of our competitors so the Lumia 1020 is perfect for the AT&T network and so you're gonna get the best Windows Phone that's ever been made can we show that the audience a bit of fun we had with it just a few minutes check it out this is something called cinemagraph that's been updated for the Lumia 1020 this is a still image where we're able to select motion that we want to capture start as an animated gif and is shareable roughen had a bit of fun earlier today this is something i've never seen a phone do before that's when we show it to people the amazing response is almost always while which is what a marketing organization wants to hear but imagine this you really have what I think is the best Windows Phone ever with the best smartphone smartphone camera ever on the fastest 4G LTE network in the US of A so that is a great combination you know we have been working with Nokia for over 15 years and we're proud that milestone arthur miles that we have launched incredible products i think this is one of the best ones that we have ever done and i'm proud to tell you that today AT&T sells more windows phones than any other carrier and we expect the Lumia 1020 to be a very popular addition to that liner so I'm sure you're going to be wondering at this time okay when can I get my hands on this device well today I'm proud to tell you that the Nokia Lumia 1020 will be available in a retail store starting July 26 for to $99.99 with a two-year agreement and so in addition to that you can actually start pre-ordering the device on AT&T com beginning on July 16th and again to close I want to thank Stephen and the entire Nokia for bringing out what I think is just a breakthrough device and a breakthrough in photography thank you for letting us be a part of it thank you take care Thanks following on from the US debut we will bring the Nokia Lumia 1020 to markets around the world starting this quarter the Nokia Lumia 1020 is expected to arrive this quarter in China and key European markets we will also ship an exclusive variant of the device with Telefonica to selected European and Latin American markets the Nokia Lumia 1020 will be available in yellow white and black the Nokia camera grip that you ha showed you a few moments ago will also be available at the same time it will be available for $79 well with the Lumia 1020 as we've shown you today you will get closer than ever before you will see things you've never seen before and you'll discover and rediscover new stories all of which will bring more meaning to your images at Nokia we are all looking forward to bringing people the next chapter in smartphone imaging thank you very much thank you we actually I'm going to invite Christina and you Han back on stage we have time for some questions from the members of the press that have joined us here today thank you for making the trip for many of you from around the world we have guests with paddles and if you have a question if you could please raise your hand and we will bring a paddle and a microphone to you okay it looks like we have one here with number four I lost different b-tree it's probably gonna be a bit thick but could you explain a bit more about how the over sampling technology works this is why they're on stage so in high-level it means that you take up to seven pixels from the center and when you combine all those pixels you create so-called super pixels it has much much more information than the individual pixels in the image Center so that's the key to have really low noise sharp images and also it helps in the kind of color processing which is going to kind of quite a lot of details but that's kind of high level hey-ya a very cool white paper available it's quite long but intimate detail intricate detail on all of the capabilities that we described today for technologists and the white paper is available on the press site number one please Arthur gold star from gadget in South Africa Africa and India are souls from holes who are not here and really have backed the trends for a while does this camera meet the needs of those kind of markets developing world markets and in what way would it appeal to those markets so two parts to that in every market around the world we see the leading technology more and more becoming popular and so for Cameron thews iasts and just for smartphone lovers who want to take a great or have a great imaging experience it clearly appeals to those people at the same time let me describe an important aspect of Nokia strategy clearly the Lumia 1020 is a flagship device where the most advanced capabilities are really pushed to their maximum at the same time what our engineers do is identify how elements of that technology and innovation can be scaled down or brought down to lower price points so we lead with the flagship but then what you should expect to see is elements of these types of capabilities be it in software the algorithms or the hardware brought down to lower price points so we can get more people who are more price sensitive perhaps to take advantage of some of these capabilities number six please could you give us a sense of how Nokia and AT&T will promote market and advertise the product at launch and if you could if AT&T could tell me if on July 26 the product will also be available through its indirect channels so first of all as it relates to the promotion effort we've worked for some number of months to plan this jointly with AT&T you will see AT&T Microsoft and Nokia pool its resources for a consistent campaign that really focuses on the breakthrough capabilities of the devices you will see in-store promotion you'll see advanced training of the sales representatives and AT&T stores you'll see a really really big push towards this and in terms of indirect channels I suspect it will be going into indirect channels it tends to start immediately in the stores and then quickly thereafter end up in the indirect channels as well and it we'll be going to indirect channels I'm getting the nod from our team here number five please hi Ellis from Wireless lab come you were talking about an special version of the of the Lumia 1020 for telefónica can you talk about that so we don't want to steal too much thunder from telefónica they'll be making an announcement of their own that will share a bit more details on what we've done uniquely for them an arab newspaper my first question is when it's going to be launched in the Middle East and the second question how yeah other than the camera what other features do you have which will compete with iphone 5 samsung phone other than the camera yes so your first question in this quarter we're expecting the device to be in select European markets China the United States and then through the end of the year you'll see it broaden out into various markets including certain markets in the Middle East in terms of the overall differentiation of a product like the Lumia 1020 clearly the camera the audio all of those capabilities are a dominant feature in this device but at the same time of course it's built on Windows Phone 8 in terms of having a much better and more engaging live experience it begins with Windows Phone 8 but many of the other capabilities that we celebrated with the Lumia 920 for example are here as well for example the the screen technology which allows you to see your pictures or whatever you're doing even in the brightest of sunlight the fact that you can control the screen while you are wearing a glove or just with the ends of your fingernails wireless charging through the attachment shell and a variety of other things that makes this a complete and competitive device relative to the competitors but goes one big step further because of the imaging technology thank you let's take a question from the back number 3 IP paschal with Mashable why did you choose not to build wireless charging 2 into the device so we had a number of discussions with consumers in terms of how they thought about that we were also very interested in making sure that the thinness of the device was as tight as it could be Ralph made the comment that were packing a lot in there so we had to balance that constraint so we're trying different things we're totally committed to wireless charging and you'll see it in different configurations both in board and as an attachment in devices in the future as well so something we're working with number six please joan lapin forbes.com over the last interval since you introduced the nokia the lumia in new york AT&T has really been a dreadful partner if you went in I bought one I owned one it's sitting here in my purse and I love it but the reality is if you went into the store most of the sales people knew nothing about it there was no signage and if you asked about it they really didn't promote it so what have you done to make sure that this terrific phone doesn't get the same crummy treatment from AT&T that you've had in the past that has curtailed your sales so first of all let me I'm gonna generalize this to a fundamental challenge that Nokia faces and it's a challenge that Nokia homes not AT&T and that is we made the bold decision to not try and just create another set of phones using a common operating system that so many others have pursued we said we are going to create the third ecosystem and with that decision came tremendous responsibility to actually help whether it's a retail sales associate and operator partner consumers the press everyone to understand what that third alternative stands for and we stand by that decision because if you look at the market today you can see two big competitors we used to talk about Android as a competitor we now talk about a hardware company as the competitor that whole dynamic has changed and yet our growth our growth and market share the success we're building on day by day is coming because we made that bold choice but the price that we take on for doing that is that yes we have to we Nokia have to train those sales associates we have to work with AT&T to get the best signage what you'll see with the launch of the Lumia 1020 is something that will be far better than we've done ever before with AT&T but it won't be as good as what we do with the next major launch later this year and on and on and on so there's a lot of work required to push through with that third ecosystem and we are so pleased with the effort that the AT&T team have put behind this it's hard work for all of us and I know we have tough moments but boy we're very pleased that they're committed and standing behind us every step of the way as we grow with them so thank you for your questions and for joining us today before we leave I wanted to share a perspective from a famous American photographer a man by the name of Ansel Adams he said the single most important component of a camera is the 12 inches behind the camera in other words it's all of you you the photographer you are each the most important part of the Lumia 1020 so now we want to encourage you to explore this new world this new way of taking pictures please join me walk through create some new memories with the Lumia 1020 thank you very much