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OLED TV trends upward at CES 2016

2016-01-08
welcome back to cnet live at CES 2016 I'm Brian cooleemee cooleemee that's my new name we're off to a good start luckily I've got able support real broadcasters our TV gurus David Katz Meyer and ty pendlebury come in here at the end of the show you guys have no excuse not to have all the answers because you've tested everything or we forgotten it all by now awk forgot that all right now this is arguably the kind of the most fun of the focus segments we do here at CES let's face it we all have a TV everyone in this show loves TVs they're big they're beautiful and they just have a tasty pneus about them let's get right into it now the most audacious thing we saw rolls up like a piece of parchment paper yes the LG 18-inch rollable display like nothing I've ever seen the cool part about its OLED so organic light-emitting diode displays can kind of be rolled into this shape because they're extremely thin yeah this thing i want to say point 18 millimeters thick just about as a paper yeah right right just and you can you can roll it up they didn't let me roll this one up this one's actually plugged in so it works of course the downside is where you put the hdmi cable on a rollable TV they're still working on that but it allows you know in the future you can picture you know Rowling's up like a newspaper taking the tvs with you they're trying to get it bigger and just improve this this really cool concept use case again portability impressing people at CES newspapers magazines digital magazines well that's interesting isn't it to merge the two media yeah you know cuz right now we think that print is print and video is video and they have a portability they have a move ability of non mobility interactivity difference maybe they could add a touch layer to this one day I'm sure they will all of a sudden it's amazing then you like you say if it's just a thin little back plane that has hdmi and battery maybe little wireless radio in there and all of a sudden Jetsons okay now this is most interesting of the big TVs we get giant tvs here at the show every year it's one of the one of the kind of ding dong headlines I think it's like ah someone so it's got 180 inch TV and then you never seen or care about it again the it's the Emirates first-class suite of CES want it love it we'll never have access but here this one is composed of pieces yes so Samsung's 170 inch the largest one I've ever seen at CES a massive massive but it's not one panel it's X number of these little panels that kind of fit together and each of the panels is goes right to the edge so when they're all put together you can't tell that they're put together it looks just like a complete flat panel so this little these raised segments and and you can see they look like one TV and then all of a sudden they're these little modules and samsung says one of the big cool things about this is that these really large tvs are really hard to ship they break and shipping yeah so when you're shipping his module that's a lot easier you can get them to be as large as you need to so you know TVs are just getting bigger and bigger bigger bigger but how large you know they need to be before they're impossible yes these segments are what about a foot square or something yeah they're a little bit bigger than that but and and and they're not quite square so you know you can make them into the sixteen by nine or even the 21 by nine okay how do you build right right you need the widescreen or maybe you want a TV that goes from widescreen to cinema scope which is 21 by nine you can do that as well and not have any black bars so you know it's a pretty cool transformable concept like I said I came along on this one I thought okay this sounds like a like a retail installation or commercial display industry thing it could be gimmicky but you know we think about it there are some real uses for it this addresses the yield issue because big panels are hard to make little panels are easy really good point Brian sign me up there you go all right uh Todd you've got a piece of home audio that you're in love with and this is often one that people they skip that part of CES sometimes it doesn't blend if kidding over in the venetian where no one goes ok so it's hidden there to begin with right but there's some speakers that you say are the best anywhere at their price absolutely 0 back three years ago four years ago now the LG OLED remember that thing the first I led the coma I was really excited about that TV I had the same level or the same feeling about this product when I saw it yesterday at the Venetian on the thirtieth floor essentially it's a small bookshelf speaker it's very cheap it's 500 bucks it's designed by Andruw Jones who was a pioneer now at elac America that basically started up an American arm of this German German company okay and he's making budget entry-level speakers that sound amazing and out of here on the screens pull that up okay so there it is i mean you know speakers sometimes can just look very unimpressive right it's a pretty speaker right but i would look at it's okay it's got two drivers and it sits in a box and huh so you see the weird thing about that that tops driver is actually concentric drivers so it's actually got a tweeter in the middle of a mid-range Oh interesting so bad and it's separated it's actually divorced from the base drivers so they don't interfere with each other very very cool floating concentric driver right and it's very cool technology to really good price so tell me how the average person would we would be amazed by this what might when I hear that would make me so okay well that is amazing well you'll just hear a lot of bass it's really small speaker you'll hear a lot of bass coming out of that did you'd only hear from a floorstanding speaker okay the imaging it's amazing it's like you don't hear the speaker's themselves you just zero a wide range of sound across the whole the whole plane yeah because the worst imaging is usually when you can really specifically here left and right speaker and it sounds like you have two speakers right this is hifi at you know an entry-level price it's really amazing nice okay so there's a great great speaker for your home theater system these would be great for your like main left and right in the front of the room for example absolutely and reuse as well okay nice 500 bucks a pair not bad quantum technology we're going to talk about a TV and we're going to educate folks first of all what are quantum dots well quantum dot is a technology you can apply to the inside and LCD television they're basically little nanocrystals miniature crystals that focus the light from the liquid crystals for the LED backlight so the lights LED light shine through the the SU HD in this case quantum dots yeah and focus the light purify the light make it a little bit better a little bit wider than the LEDs could do normally so then they hit the liquid crystals which are also RGB and the end result is a wider color gamut and what samsung is calling a pure light quantum dots are used on other tvs of course but samsung is the real main proponent of it this year and you the benefit that we've seen is that you get this wider color coverage than you would with other LCD technology so path to HDR that's part of HDR is is the wide color gamut is the representation of more the colors in nature that you had on the screen and you would before the just we have it's right now you've got an LED backlight as usual in the back up then there's a layer of quantum not technology and then you have your liquid crystals and it's a sandwich okay just goes in the middle it's a big contrast to oled which is again we looked at it before these really thin displays that are basically one layer because all that is emissive you're all red light comes out of the same land you don't need all these fancy things that's so that's so incredibly thin okay the SU hd2 actually showed a really thin concept su hd2 but they can't get it that thin and obviously you're not going to roll up an LCD TV anytime soon yeah especially when you've got layers of expensive technology there but you know everybody be a lot of shattered parts now I want to get pho I'm gonna get a graphic up here as we continue to talk about HDR because the you engine that's part of it is showing more colors that the human eye can see and then there's also a contrast piece but so people can understand a little bit more about this whole idea of colors i have a only moderately wonky graphic we use this couple days ago but now we actually have the experts here so this big old lobe is all the colors the human eye can see yes alright and if I have this right the small wreck triangle in here represents what the current spec for HDTV can show it's a smallish subset that is I don't know it looks like it's about half yeah the colors I can see now here's my question for you guys I've heard about both these two triangles p 3 and 20 22 different specs both being considered in the HDR realm can you clear that up a little bit well yeah it's pretty simple I mean nobody can make 2020 doesn't exist there ok so this later one here that is on the outer edge display that can actually hit all the color points to accurately produce 2020 ok maybe at some point in the future some quantum dot magician will create it but right now we're looking at so we're back to this right III so p3 is the maximum that you can get in a display today there's an advantage though because actually the content producers are making things inside a 2020 container you want to make it the content itself it is a large of a container as you can so you can kind of dumb it down and you shouldn't roofs it as well so you can you can scale the color down to a p3 or down to a 709 depending on what the television can handle and that's one of the benefits of HD rhd are specs have the ability to actually take into consideration the televisions own capabilities and scale the content dynamically to what the TV can actually predict because you always want to flee the television the max if not more than it can show and let it pull that down and right now what you're feeding these TVs is 709 and and with the TVs are capable of much wider than that generally interesting so you want to have the content match what the TV can produce at its best so just so you know just fit folks to them you look at this graphic and look how little of the color your eye can see that your HD TV shows in this 709 spec we use today you know anything that gets toward more of those colors and the other part is the dynamic range between dark and light right yes so that's actually what HDR is is really impactful for so the HDR TVs that they're coming out the very best of them can hit a thousand nits which is aspect really bright and that means that the highlights for example the glint of sunlight or you know any sort of really bright color looks much more realistic and you know skies are a good example and so you have the TV able to produce these really bright highlights and it makes it look spectacular if you have a really powerful expensive television that can produce these kinds of things the problem with HDR right now is that all of these TVs are getting HDR compatibility so they may or may not actually give you much benefit at the end of the day so a lot of guys are selling HDR compatibility on their mid and lower range televisions yeah and those are the ones that are not going to really give you that great impact so let's see how HDR is implemented throughout the year and what kind of you know what kind of pictures you actually get out of content so HDR is not just a matter of a certain spec it's a matter of how will they execute yes what they say is on the label absolutely and on it's not it's not binary I've always the rub always the bubble the 4k was different me 4k is a little simpler it's like you either have that many dots or you don't right it's a little more of a switch for K is easy to understand but again the implementation is not necessarily going to give you a greater picture quality just because it's for can you guys believe HDR is the under some hero of the new resolutions and color technology has the potential to be incredible and and the other thing gotta clear is that it's a whole suite of content improvement so Hollywood creates these things they actually scale the the movie or the TV show to HDR yeah you know they're they're in there making their decisions on their mastering displays and punching up certain areas color then they have a much wider palette to do those things with you know they have a much wider range of color than much wider dynamic range of light to dark to make these decisions and make the the video look more like the intent okay so bottom line is HDR is arguably more important than 4k I would say to the eye you can actually see no artist or you could really not actually really Italy more important easily more important okay so that's the key thing to take away from this guy's you're gonna hear for Kane it's very understandable but know that HDR is the harder to tell more important story around your next television purchase hit a pretty good job wasn't that hard no right more colors better imple LG g 6 yeah the lgo LEDs have been the one that we are widely quoted in their advertising lately because they love us for saying best picture ever right and this is the son of best picture ever it's the better than best picture of agree because you know it's CES so how could you possibly be the best again because this is the new year this day they bumped up the brightness they improve the color gamut they just they actually buff that almost all the way they're saying to the edge of p3 so they can do all these things and they also made a lot thinner so this TV you're looking at right now is the g6 the top-of-the-line really crazy thin you know again you can't roll it without breaking it but you can you know enjoy this amazing dynamic range because you know the real selling point of all it is and always has been the very deep blacks you can get on the screen basically infinite complete black and from there you could marry that with the really bright highlights and you get an incredible picture because this does something that plasma could never do I know if anyone's ever got a plasma TV whenever white comes on the screen it sort of goes it closed down it's like it'll go kind of red depending on the plasma that you have whereas this OLED you get white it's white get black it's black so it can get much greater than platter I'm endless fidelity to the picture absolutely and of course these are ultra-thin plasma could never do that right yeah yeah there's other advantages to you know especially compared to LCD when you go off angle I think that's the biggest demonstration you got a fan go on an LCD or if you look at your laptop from the side gray out absolutely the washes out the colors get you know less fidelity so with oled that doesn't it no she looks great from the crappy seat on the edge of the room okay this big boy we just saw how big was that TV that 65 they also make it into 77 this year new new for this year the 77 is flat not curved in fact props to LG for making most of their lineup flat the way we like them the 65 price on this not determined yet they actually said it would be less than ten thousand dollars i'm guessing it's about a dollar less ok a big discount yeah i'm a super skeptic on this one 4k blu-ray players uh tell me I'm right or wrong 4k blu-ray players well that I think it's going to be the last ever disc format they'll probably try to get more through but they'll probably try an 8k player for example but 4k is the limit because obviously you've got netflix you've got amazon coming through with 4k streaming services right they may they vary in quality but i mean some of the stuff we've seen for example house of cards in 4k looks really really as a stream yeah absolutely looks pretty good so it depends on the the content providers to get the streaming service correct but the thing is that the 4k blu-ray will be basically a reference quality it will look really really it's always gonna look at what kind of an edge and you're fetching a point of diminishing returns and picture quality of the of the format the delivery format I thank you so hooray looks really really good and in fact you can even ready the blue he looks better than some for case dreams but streaming looks really really good too so you know to get for cable you know we don't go home and a be anything let's face it we at home great is great right and and and usually the part that breaks down is the display itself or your calibration or something like that the actual delivery format look really good okay and this is all a lot of folks ask you know how is that ever going to get across my home broadband they have new codex that go along with this h.265 vp9 there find a way to give you a dramatically more a large number of pixels and more color data in there which is the bit range and do it with no not too much more bandwidth as I understand and that's huge to be able to pack all that I kind of like the idea of for example HDR video with 1080p resolution instead of 4k so all the sudden you're taking those pixel you can't even tell the difference with 4k anyway using that bandwidth not to have all these pixels you can see let's actually move the dynamic range the color and even you know the frame rate if they want to they can make a 60 frames other data lever that's absolutely in general though the HDR TV you gotta buy 4k right there's not a lot of 1080p HD are no I'm just saying for the content itself in fact there are no 4k TVs that are no a chair TVs that aren't forecast so it's it's 24 k anyway so you might be able to tell the difference you won't see any sort of screen door the internal upscaling on 4k TVs is pretty good right when I buy my better than when I first got a much much 4k content sir alright so I saw my existing you know DVD library or blu-ray library is going to get pulled up by that 4k okay so this is all LG and Samsung a lot of big names but I hear about TCL and high sense and a few others where are these next generation upstarts standing as of the end of issues so they're both those companies just mention our Chinese guys they're number one and two hisense number one TCL number two in in China and license number three in the world in terms of TV shipments so these guys are really big and they really want the US market so at CES they kind of made a big push in the US market all them announced a bunch of different televisions both of amounts high-end televisions that do all this stuff that we just talked about the HDR the quantum dots the curse 30 for sure absolutely a TCL even supports Dolby vision which is another HDR a format that's pretty rarely supported right now so these guys are really trying to say hey you know what you think hisense did they went out and bought the sharp name so everybody's heard shorter yeah so shrub doesn't have a booth anymore I don't if you know what I noticed yeah as you mentioned uh you got to find Deedee's are in the back of a high sense booth you got to make an appointment or whatever but sharp exists in the marketplace and hisense bought them to basically improve their own image so you end up with having these Chinese guys that are going to undercut the lg's in the samsungs of the world yeah and and be at that vizio price point and take share away from Vizio perhaps be in this story before yeah so they're the new guys in the marketplace and of course they're coming in at the expense of visio into a large extent to the Samsungs are sorry to the Sony's and the panasonics which are you definitely you know fading popularity Sony's is actually doing a pretty good job of maintaining the high-end they have some pretty good high end TVs but they're not doing anything to sell in that mid range you know kind of the sweet spot of the market and TCL seems to have gone almost wall-to-wall with roku integration going forward yeah the roku TV is my favorite smart TV functionality is Roku built in TCL sells a lot of them and they built a Roku 4k TV this year which is really interesting so you can get all those 4k apps and streaming apps for okay netflix 4k amazon built right into the roku TV interface which is again the best my favorite so I get a TCL 4k with roku and HDR not this year but what maybe yeah yeah I want to see all these guys just just stop built baking their own you know smart TV and put them row cooling it roku yeah i'm i'm out we're gonna hook i Roku up to it anyway if the donors we've been saying there's at least three that i can recall words like guys roku still the benchmark yeah for width of content yeah and they held off chromecast like we just amazing Ryan didn't kill their market you know I mean growth is still number one Apple still number four of the big four right i mean still kind of a niche player with Apple TV yes and then amazon and chromecast in the middle there somewhere yeah yeah all right this is uh this a great you take this show and you know how to go buy your next TV including waiting a while right for things to settle out shimon HD or HD are the prices and technologies get a little better executed and come down thank you guys really appreciate it ty pendlebury david katz meyer talking about the biggest most beautiful thing at CES every year the television and home entertainment caddy
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