Gadgetory

what's up guys Brian song here at CES 2015 here with my man Chris partlet communication manager at oral-b and we have I like to call them the blue toothbrush I know it's a blue tooth toothbrush but here you go tell us all about this we know that it's now in the US and just why maybe people will want to use something like this Brian we're so excited to be offering the oral-b smartseries blue tooth toothbrush here in the US it's all about increasing compliance with our consumers our with dental professionals and dental patients go do we replace the word compliance for just being lazy yes or a lack of time I mean that's a busy world and we need to do whatever we can to increase the awareness and importance of oral care so what the app does it's actually two-way communication between the toothbrush and the app on your phone and what it's meant to do is give the consumer a visual stimulation and feedback on how they're brushing it tells them how long they're brushing it tells them if they're if they're applying too much pressure so it's giving them that visual and physical feedback on their brushing experience it also tells them what mode they're in for those that need the multitasking to be entertained while they're brushing you actually have news tips you get live news feed while you're brushing your teeth to get you to brush those two minutes now this toothbrush itself like I said available in the US how much does it retail for the MSRP is 159 retailers actually dictate the price of the actual brush on shelf but the MSRP is 159 now you also mention there's like a next level up version of this brush yes there will be innovations continuing to come the oral-b 7000 smartseries 7000 will have a few more modes as a real sexy travel case see I want the 7000 because I want a sexy travel case I'm pretty sure we can hook you Brian I don't take I will not accept that bribe alright it's not a bribe all right let me see should I just try and use this right now why not okay according to the app you did great see I brush mama and I floss all right there you go the oral-b bluetooth toothbrush I call them blue toothbrushes here at CES 2015