Gadgetory

welcome back to cnet's live coverage of CES 2015 I got a pretty cool demo lined up with the tag gps + pet tracker and joining me is tag CEO Scott neuberger so thanks for joining us Scott and I see the new tracker her tell us a little bit about what makes it new because you've been doing pet trackers for a little while now yeah so tagged gps + is a brand new device launching this week at CES shipping in February um it's designed to be stronger longer and faster than the original tag device has a new collar attachment system so it's over 10 times stronger attachment to the collar why do you need to have the color stronger our dogs trying to take it off you'd be surprised how much force dogs are involved in when they're running at 10 miles an hour you know snagging on a tree this goes undergoes a lot of force a lot more than any human wearable goes under um definitely flexible but also still light because I think that's also important to a dog owner they don't want their dog be wearing something heavy on the collar absolutely the new device was also designed everything inside of it was miniaturized we were able to get a larger battery in the device it's got a twenty percent larger battery in the same size actually a little bit smaller product also the software has been totally rebuilt to make it detect breaches even faster so if your dog escapes you'll learn about that escape even faster than before which is already the fastest in the market so by putting this on your dog you you're able to get an alert of not only when they leave a certain perimeter so like you can pre set up a perimeter exactly so you set a tag safe zone and when that around your house around your work around anywhere that you bring your dog and if as soon as your dog leaves that zone you'll get an immediate alert on your phone you can open up the app iOS or Android app and find them the other major new feature about the devices we're introducing a air temperature sensor into the device first of its kind in a wearable device so if your dogs over in a dangerous condition either too hot or too cold you'll know about it over 3,000 dogs die per year and a hot car we want to make sure that never happens again we we have a demo of this right now actually so let's go to the map of the tag tracker what are we seeing on the screen right here you're seeing on the screen right here is Henry which is the service dog of Janet who's outside the the las vegas convention center so we have our Henry camp set up and Janet and they're wearing why the tag trackers right trackers they're located right there and they're going to make their way into the city on the map on your laptop Henry's just right outside the convention center it's it it definitely has the pin point outside of the building so how exact can this GPS get I mean obviously as a challenge for GPS sure so so it's within 20 meters plus or minus um so it's pretty accurate it's the same accuracy you would get from any GPS you know in your car or anything else so there is a little bit of error but but within 20 meters it's almost exact now Henry is a service dog for Janet and we can tell you said temperature so can we tell that it's a little colder outside than it is in here doesn't have his temperature yet on there so the temperatures not yet built into the app but it will be before the februari launch of the product the idea is that if your dog is outside for too long on a hot day especially someplace in Las Vegas that's good to get an alert automatically push to your phone exactly so so yeah it's a connected device it's on the internet all the time if it ever sense is a dangerous condition it will let you know immediately long does that battery lasts so that's one of the great things about the product it lasts over two weeks in between charges and we believe the new device will be even longer that's because of our exclusive powersave technology that we've built into the device so about two weeks she said yeah yeah cuz obviously dog does want to have this collar up I mean messed with all the time so I guess you would have to just charge it overnight one night every two weeks or something yeah exactly it actually charges quite fast about in about two hours you get a notice on your phone when the battery is low and then you'll get a notice again when it's fully charged and so you can put it right back on your on your now what are some of the challenges in building trackers for dogs vs humans say I mean the trackers right now are a big industry it's blowing up we're seeing trackers for kids trackers for pets they're all doing different things but what do you find to be a big challenge that you're trying to work on right now sure so you know get making the advice as small as you possibly can everybody wants to you know everybody wants to be able to get it on even the I got the smallest cat or the smallest toy poodle so we're always trying to miniaturize the product on this this we've been able to miniaturize quite significantly in this version while still maintaining a long battery life in fact even longer battery life than the original device making sure it is easy to take on and take off um you know it sounds simple but something that's easy we got Henry in the elevator making our way up here so eventually we're going to be able to you know update the app and be able to see the difference in this right exactly um you know I'm also wondering about when it comes to GPS trackers if there are other ways to or what people are wanting in their phone in terms of alerts sure because there's different kinds of things you get set up now people are doing all sorts of apps to control where their families at I guess you have a partnership with alarm calm now right yeah so we're announcing this partnership with alarm calm this week at CES it's a full integration of our of our product into their system so tagged gps + can be purchased by alarm.com customers and integrated as another device in their alarm comm system so just like their video cameras they're smart thermostats and now their pet tracker is all part of their alarm system and they're connected home a system at home all in one I mean now we have smart devices I guess that's the key trying to bring these different devices together right exactly bring all these different devices together let them talk to each other let them interact with each other and let the user experience them all in one environment so they don't have five different apps five different things they have to remember login it's all in one place and and it's a seamless seamless product machine any future and oh here they come they're almost at the stage here I wonder if the cameras going to show that out there that here we go Henry has arrived so we can whoa and so is Janet alright so let's update the app to be able to see obviously if if your dog was lost you'd be able to keep checking where they're where they are to go you know take care of it yourself versus having something like a chip put in the more or here you have a lot more control right so so this gives you the control to find your dog yourself anything else a chip or anything it's leaving in the hands of a Good Samaritan or somebody else and you know for somebody you love like a member of your family you want to have that control to keep them safe at all times well well this is delightful I think it's a CES first we have a dog on our scene aid station well Jan I don't ask you a few questions so thank you for doing this demo I really appreciate it up so what has it been like with having your time with the tracker is this something that you would really see a big value and for what you do really the safety of my dog is paramount for me because if something happens to him then I'm lost he is still in training so that if he was to go exploring on his own which he's been known to do I could find him and so it's very it's very important the other thing that I'm kind of a its safety paramount is safety his safety is is my biggest concern you know what what about the data plan on something like this I mean it are things getting more affordable how are things changing with with being able to have live gps tracking at all times yeah so we've been able to get our data costs down to the lowest of anybody in the industry on because of as the industry blows up there's more and more out there is easier to do so our cost is only ten dollars a month and five dollars a month for multiple trackers give you a couple dogs it just adds another five dollars instead of ten dollars we got you and there's so much data being created by the device you can men on eter their health their activity how much activity they're getting make sure that they're getting enough activity this tracker inside of all of this you're also getting like someone's like that yeah is there a point where there's just too much data we haven't reached that point yet but we'll let you know when we do well thank you so much for this demo this is delightful and thank you jen and henry i really appreciate it