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Plastic Logic CEO shows its Que e-reader (CNET)

2010-01-07
I'm unif read with scenic here at the Consumer Electronics Show with rich Archuleta the CEO of plastic logic which unveiled its QE reader you guys have been showing the technology underneath it for a while but today you showed the final design yeah today's our assignment we've unveiled the whole product including the user interface right the products alpha name pricing and availability and so basically it's a touchscreen you use swipe gestures that sort of thing yes yeah it's a full touchscreen device is very uncluttered by buttons were navigational directional pads or anything like that we just have one capacitive button up at the top here which is used as a homepage everything else is done by swipes and taps on the streets and using it with on-screen controls for better or worse I think the thing that's going to catch people's eye most is going to be the price tag 649 for the version without 3g 799 for the version with 3g obviously at that price you know it's certainly people are going to have to factor in do I want a new laptop that's sort of thing how are you guys going to address the price issue well we think this that we think the pricing works for the customers that we're targeting it fits really well within the ecosystem and device devices that they use for their personal network information so between a laptop and a smartphone this device you know kind of fills a gap where people print and essentially now they can get rid of all the things that they print I don't we think it will be on the market in a frontal be on the market and eight-ball shipping in April and you can actually place pre-orders right now at Q duck face right
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