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Qualcomm partners with Audi and shows off powerful new automotive chipset

2016-01-05
you're entering a new chapter of our partnership howdy is already prepared for the next generation upgrade and let's have a look on it the system being demonstrated here supports four displays with a 4k Ultra HD infotainment touchscreen and HD hybrid instrument cluster that showcases rich 3d graphics capabilities as well as two HD screens up here that represent the rear seat entertainment displays let's take a look at the quality of the graphics the display and the real-time rendering in a navigation use case and now we have a driver out in downtown San Diego and Jeff will show you how seamlessly the audrina 530 GPU renders the graphics working alongside the x12 LTE modem for real-time map and traffic updates the infotainment display provides richer quality of information that can be manipulated using multi-touch at different screen angles will now focus a little bit on the advanced driver assistance support use cases you'll notice that on the infotainment system the 828 tracts lane-keeping and lane departure events which are simultaneously highlighted in color sharing as well as alarm events on the instrument cluster the 820 is programmed to detect multiple lane marking types traffic signs are also recognized using deep learning thereby enhancing the real-time navigation updates with speed limit warnings through the cameras that are mounted near the steering wheel and facing the driver the zeroth machine intelligence platform can detect the head orientation of the driver as well as other facial features such as eyes mouth etc if Jeff is the driver and he looks sideways for more than a moment you will see how the system labels him as distracted let's transition over to some entertainment features for passengers are air seat screens are running to HD displays so let's take a look at the rear seat display and you will notice that one of them is showing a navigation display which can be independently controlled but can also replicate when the driver is seen what's cool about this system is that we are managing multiple concurrent capabilities from navigation to a dash the complex instrument cluster graphics which all run their own independent audio streams and complex camera machine learning interactions with entertainment functions to their seat all while being connected to LTE or the cloud in conclusion the 820 a is a connected smart and aware automotive processor platform this is what is possible by bringing together all the Qi connectivity compute and machine intelligence technologies with the Snapdragon 820 a
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