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Qualcomm takes the spotlight at CES 2013

2013-01-08
this is the first time mobile companies open the consumer electronics show our course cual comes not a traditional consumer electronics coming I mean obviously we don't make tvs or stereos or game consoles but we are at the heart of mobile devices and a growing number of connected consumer electronics products that are at the center of everything you do it's kind of amazing if you think about it right now there's more than 6.4 billion mobile connections worldwide that's almost as many mobile connections there are people on earth pretty soon the mobile connections are going to outnumber a lot outnumber us so if you think about it almost a million new smartphone users are added every single day that's more than double the number of babies born worldwide and mobile is fueling economic growth it's transforming industries and its really redefining the way that we live so you know we went out and we asked some folks what does it mean to them to be born mobile was it need to be born oval horrible being born on the way to the hospital somebody born in the age of wool devices or like something else I started running the beginning of high school just kind of get out there run you kind of guess how how long it was yeah maybe it was eight mile now I'm in college and every time I gonna run i throw my gps watch I know exactly how far I ran I do like big metal public art sculpture stuff I got contacted for doing a sculpture symposium in South Korea I have app for the 3d software i use i can just email that off there through your new printer and i built this 20-foot long 12-foot tall two tons stainless steel sculpture the same process that took me a month and a half took me about three days it's like I've get like ten careers out of one career my god or I seen her three times in my life but I've watched her grow through a screen six seven thousand miles away just through video Chinese my mom's phone I just like look at pictures and just has a camera nikolic I started a company called dog for dog to help as many dogs as we can in need these dogs that tend to be in rescue groups are escape artists we're able to track them with GPS devices on their collars we see our office maybe once a week other than that it's all mobile I'm kind of at a hard time because I've just gone to a new school I don't think we'd still be friends now if we couldn't connect they can be halfway across the world he lives in India like China Indonesia I have a grandson in Seattle my name is iron sahaja and I'm 26 years old 21 years old 47 years old living 32 years old and I'm five every generation is now by well born mobile generation born mobile is the generation I'm in and I don't know if people are gonna look back at our time and just say those were the pioneers they were right on the cusp the beginning the brink of something really awesome there's a hell of a generation let's make this a little bit of a truck horn mobile means like when you go you actually connect to your people talk to your people you can actually connect to them now this chip industry it is highly competitive but we have the advantage of being mobile natives and we have been since day one and we're continually creating new breakthroughs which we need to amazing new products including products from companies like Microsoft I mean two years ago right here on this stage Microsoft took a major step forward announcing that the next version of windows would be born mobile that would run on the chips that power smartphones and tablets then last year they showed how Windows was completely reimagined starting from the chipset all the way to the user experience and this year Paul welcome my friends Steve Ballmer Microsoft rather have in here thanks Paul thanks to all of you it's a great to be back here at CES with Qualcomm this year I'm here to actually have a chance to show you some of the phenomenal new windows devices on Snapdragon and on the market today I mean it was a big year Microsoft reimagined windows and introduced conclude completely new forms of mobile devices into the world well we really have that maybe if you don't mind we'll have a chance to check out just a couple couple of things here the new Windows PCs tablets and phones I think are stunning Windows RT devices are the new addition to the family they're highly mobile thin lightweight super super impressive battery life and they have instant on always connected operation this one is the Samsung at Eve and right here we have the dell XPS they're both powered by Snapdragon they're quite unique and how they bring together the best of worlds the world of the tablet and the pc the touch in the keyboard computing and mobile which we think make them absolutely perfect for work and for play so why don't we start with play I mean these tablets are really wonderful they're super fast and fluid and connected to a growing world of applications well they're now four times the number of applications that we had at the time of Windows launched just a couple months ago 10,000 applications were added in the last month alone including some fantastic new applications like Expedia and Fitbit Huffington Post the no textbooks Dropbox barnes & noble nook the Disney's where's my water application and we have a lot of others coming including CNN Sony's crackles Songza Twitter and again many many more Paul you know in the these windows RT device I mean they really to let you enjoy hours and hours of entertainment but they also have plenty of power and productivity get your work done too yeah I mean as you can see microsoft office word excel powerpoint and these easily convert between the two worlds of work and play just by attaching the keyboard just that simple and built into every Windows RT device is our new world class office 2013 productivity suite with Word Excel PowerPoint and OneNote Windows tablets are the only tablets in the world with office and I think the capability to not only be to have some fun but to be really productive absolutely i mean it what i really like seeing is how microsoft took many of these innovations that originated in mobile and incorporated them into windows to redefine the computing experience so okay so we talked about these things what about these smart phones you got here these guys have been great partners on the phone and we really appreciate it and the new windows phones i think are incredible ending november we reported that sales of windows phones were four times greater than during the same year last during the same time last year and during the week of christmas we were running at five times the number of phones from the christmas week of last year oh it's not hard to see why look you got snapdragon in the middle you got these great designs i mean this hardware is killer well this one is the nokia lumia 920 and this is the windows phone 8x from HTC these windows phones or cutting edge and are really leading the smartphone industry with hardware capabilities like optical image 8 optical image stabilization in the Lumia 920 and beats audio in the HTC windows phone 8x alright so we're going to check out I think we're going to put up my windows phone up here so I personalized it by pinning my favorite apps and the people i connect with most to the home screen and it's the unique thing about windows phone is this ability to be personal this is in fact my windows phone with everything that's most important to me each windows phone is as unique as the person who owns it call me or any one of you when we sent out to reinvent the smartphone we didn't want to build just a single phone for all of us we wanted to build a phone that could be personal for each of us we also design the Windows Phone to be the best phone absolutely the best phone for anybody using a Windows PC or Windows tablet they share as you can see here the same iconic look and feel the same live tiles with by logging in with your Microsoft account you can access the same photos document SkyDrive all of your xbox music Xbox games and on any windows 8 device you can also use these these mobile windows devices to control your TV provided it's connected with Xbox and you use our smart glass applications on all windows phones and Windows tablets and Windows PCs to literally have an integrated second screen experience so you can cue a movie or a song to play from your tablet and have that come up on on the pc navigate the internet on your phone but use the full TV for that experience for the queer that you guys have completely reimagined windows i mean i got to say it is really exciting to me to see what we've been able to do so far and what we're going to do in the future well I want to say thank you to Paul for the chance to be here today but most importantly I want to thank you for the opportunity to partner with call come to bring to millions of people new windows experiences on this new Snapdragon processor and with an experience that was born mobile yeah thank you pretty clear that Microsoft and that man Steve Ballmer are born mobile sleep in the clouds away ah hi everybody I'm big bird and I'm Dave that's Dave I'm uh I'm a writer and I'm a designer in Sesame's content innovation lab and i'm here to show you something pretty special yeah and you're a bird khatir today uh-huh yeah I'm also a bird kits here today hey hey flap those wings okay hmm well pretty good you remind me of my uncle henry only you're better looking thank you big bird um so guys we're gonna show you a new app it's called Big Bird's words and and with it kids can learn about words wherever they find words I annex yup agreed well tell them tell mom about it okay so with euphoria uh it gives kids mobile devices the ability to read words that are out there in the world well Dipper khatir Dave yeah I got an idea why don't you show him how it works okay yeah let's let's try to find the word crassa nautilus no no way it'll take too long try the word milk okay uh yeah let's let's find the word milk in our kitchen okay so um guys a young bird khatir that's uh that's still learning to read that's you that's me just for today ah that person probably doesn't know the word milk but Big Bird's words will help us find it euphoria is gonna give the application the ability to read watch see here ooh here's a word on this on the box but it is it milk uh let's find out guys I'm just gonna take my word Isco and I'm gonna move it over to the word on the box and Big Bird's voice is gonna tell us if that word is milk my own voice your voice check this out am I listen to this gee you're good at finding words you found this one cereal but we're looking for another word look for milk hey that was not you're good at finding words you found this one perforce again yeah hey it was talking while I was talking I bet we'd find the word milk say if we looked on a milk carton yeah okay um why don't we do that I'm gonna take my my word of scope again and guys this time I'm gonna move it over to the word that's on this carton and Big Bird's voice will let us know if that word is milk here we go and you found it milk milk starts with the letter M that was my voice we did it big bird yeah well that's great we did it hooray guys um so at Sesame Workshop we know that kids are entering kindergarten with a vocabulary gap now to help close this gap we have to build vocabulary skills early we have to help kids learn the words that they see every day guys with this app we can introduce kids to new words wherever they are and we can give kids a deeper understanding of what those words mean and how they relate to their own lives and guys I'm thrilled to let you know that that Big Bird's words will be commercially available this summer really yeah oh I'm glad to hear that well it was a good job Berkut air days oh thanks big bird but uh good job yourself I you made a fantastic at um question though thanks when did you learn how to code well I didn't I out sourced it to a bunch of owls oh that makes sense okay guys thank you very much that's a long fall bye Scott right there for our friend Sesame Street thanks very much gotta love big bird so this qualcomm tricorder xprize probably gives you a little hint that there's a few Star Trek fans here at Qualcomm and now we can't really wait for this new star trek into darkness which is the next film in the franchise it's coming out on May seventeenth this film sounds great there is a ton of buzz around it there's greatness you but there's not an ounce of humility do you think that you can make mistakes but there's gonna come home wrong about that and you're gonna get yourself and everyone under your command kill you think you're safe you are not is there anything you would not do for your family how cool is that so we're excited to be helping paramount leverage some of our newest technologies for their incredible new Star Trek app they're using our context awareness platform called gimbal to make new connections and interactions with fans now gimbal user the combination of geofencing image recognition and audio recognition to present information to us in creative new ways so here to tell us more about the app and the movie is actor alice eve thank you for having me now I gotta yes you're facing a little bit of pressure because you know Star Trek fans and guessing there's a few of you out there in the audience we are serious about our love for this franchise yeah so am I you know obviously when we started filming I was nervous because everyone had made a movie together before and of course I was the new girl on set but as you can tell from that JJ is bordering on genius and so he was also very welcoming in a gentleman so uh it's been a lot of mystery here are you gonna tell us a little bit about your character on Star Trek into darkness yeah mystery is the name of the game I think on Star Trek in any JJ project but i can tell you thank goodness did I play dr. Carol Marcus who like you has a PhD and although I had something to do a stock I can't tell you anything else obviously dr. Marcus was in the original series and the second of the original movies but since JJ split the universe in 2009 any eventualities possible so in really not going to tell us anything more well what do you want to know pool ah anything you want to tell me people on no my lips are sealed good and you know we're just with a bunch of our friends yes mr. close little group of us yeah um in my depths are sealed is the the prompter is telling me to say hello I'd love to tell you more but there is a way you can delve deeper into the star trek universe and unveil perhaps some of the mystery so I'm guess you're talking about this app we're doing yeah that's right and I was just playing with it it's pretty cool it let me tell you how it works so fans can become a part of the crew the minute they log in and they go out on real-world missions so you have to find like a trailer or if you find a billboard a post or if you go into your called theatre you gain points and become more heroic so it's pretty fun yeah it's the hero making out I like it so so the way that that thing works it's Qualcomm's new context awareness platform yeah and it makes all those features possible and what it does is lets this app sort of adapt to the user surroundings and so the app can actually detect when a mission is completed using combination of audio scan or geolocation identification or image recognition and this app it's actually the first one that's used all three of these technologies together in our gimbal platform so big but just uses one yeah yeah you have a few more yeah we have two more than Big Bang yeah got it got everybody's trying to get something over on big burn out there's a bad joke in there somewhere but I'm not going to make it so there's a sound scanner as we just said and so fans watching star trek into darkness videos can manually unlock and sound scan their mission there's also an image scanner so they can interact with the film's images to accomplish additional missions so you know the way that that works is with this hbu for a platform that big bird was using and it really allows the app to recognize a whole bunch of different visual targets so you can interact with you know real word billboards or images or posters it's all much much more seamless and it ever was before yeah yeah so don't forget the Star Trek app also uses geolocation but what was quite cool about that I just heard is that if you're near a billboard like the app will tell you if you just go over there then it's quite cool it's like an Easter egg hunt yeah so it allows fans to take part in a real-world scavenger hunt or Easter egg hunt where they accomplish missions by finding specific locations so what happened with that technologist or two because uses this very low-power location technology so this geofence the thing that tells you when you're near things or inside a place that capabilities always on and so what that means is that fans can auto complete their missions i mean they don't even have to take their smartphone out of their pocket to do it so the app just run silently in the back noun and you know fans can unlock special missions just by walking into the local movie theater bit lazy isn't it yeah but it's kind of cool so as you accomplish these real-world missions you rise up in the ranks to n special content and rewards so um I only told us a little bit are we gonna hear any more soon you will you'll hear more in February during one of the biggest perhaps the biggest American sporting event of the year the American sporting I am a Chelsea found myself how to make that clear um there we go um Chelsea anybody else yeah Star Trek I love LCA good so there'll be another sneak peek during that and much more to come after that obviously including the film in May so that's great also one lucky fan who registers to be notified once the app launches will have a chance to win a VIP trip to the US premiere that's gonna be fun cool yeah that will be fun that will actually be fun and go to go to Star Trek movie calm / CES bit details and a chance to enter so the stuff that Paramount's doing with gimbal really fits this vision that we have where the smartphone's going to enable a digital sixth sense for us and what Paramount's doing so using the smartphone in gimbal to market the film in the real world but at the same time they're pulling in the user into the film's world so the line between the physical and the digital world they're really blurring yikes so with the new star trek out and gimble the future is really not the future anymore no I don't think so so hey thanks Alex for being here I'm really looking forward to seeing you on the big screen thank you Paul nice to see you good to see you too I want to show you one of my favorite battery-powered mobile devices this is something that was really born mobile one type of mobile product that's particularly promising and cool is electric vehicles we're working on a unique wireless charging technology called Qualcomm halo with Qualcomm halo your electric vehicle automatically begins to charge when you pull into your garage or into an activated parking space there's no cables to hook up you don't have to worry about aligning your car exactly just works and as we're working on commercializing this technology we are seeing some amazing concept cars come out so we borrowed the keys to this one so rolls-royce pulled the b12 gasoline engine from this car and replaced it yoki said thank you very much with an electric motor and it's powered by incredible batteries that can store 73 kilowatt hours of energy so let me put that in context those batteries would fully charged over 12,000 smartphones kind of impressive they're right in there anyway so this electric rolls-royce went out on a world tour visited Tokyo Beijing Paris Pebble Beach Singapore I was just in Singapore great place during that tour it was recharged by either a cable or by a Qualcomm halo wireless charging system now let me tell you at the end of the tour the wireless system proved more reliable so for the last three months of the tour they used the qualcomm halo system exclusively now if you want to check out this gorgeous car for yourself or you want to find out more about our connected car and wireless charging solutions for EVs and devices come by the Qualcomm experience area on the exhibit for this week this car is it's pretty sweet I mean everything about it is awesome even the sound system is awesome
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