Gadgetory

ladies and gentlemen personal Wi-Fi hotspots during this morning's program our program is about to begin take you you ladies and gentlemen that program will begin you it's very rare we get our hands on a device or series of devices that can encompass every market you also creep up songs I won't read the simplicity to Jesus wrong the coils are Christmas for blackberry disbelief Guo Yan if you will surely come my favorite feature is multi tools to be able to run email social networking poor at the same time on one device if an application para la guerra DA's a maternity Rallo susu area del agua y compartir Sussex Perez's entice andreas hace para blackberry 10 marsala char algo muy estacion a version de intervene a fine de asado ya na teba men take on da case I like that everything is going to keep running all the time because I keep running so I want my blackberry to keep running as well it now supports cascades it gives a more smoother transition from windows one of the pools feature in every 10 is the balance if I have a world profile i can quickly shifted shift with a personal profile climbing the personal profile i can quickly ship to the enterprise profile I think it's a big win for carriers for users for developers bb10 I think with new gesture approach allows people to quickly access things and with the hub see things across multiple forms of communication we're really looking forward to blackberry enterprise service 10 take advantage of its to enhance features so that we can have more manageability more security I think what excites me the most about the blackberry 10 is the camera and video functions it's very exciting for us further access give mobilizes to our films I'm just your platform the keyboard is literally and I've used many of them literally the best experience the fastest experience here is the most efficient experience that I've ever seen for me flat boot time is the festival so tell us a little bit about your journey well I mean the journey has been phenomenal you know last August we toddled it up and we thought that we had covered two and a half million miles of air time between myself and Marty Malik's business development team and we haven't stopped since then we've literally been to every continent on the planet except Antarctica there aren't any developers there we've been to 44 cities we've taken our tour everywhere we've seen developers all over and connected with them and it's been an amazing experience all around so what has the response been from developers in the rim community actually pretty phenomenal you know we've seen all kinds of developers that we've never seen before young people so for example in Latin America we had a 12 year old get up and get a pitch at one of our pitching contests his dad actually had to do the translation because he didn't speak English in India we saw another 15 year old who'd written a book about programming for blackberry 10 and of course we've been seeing this huge groundswell of support one of the things that we saw in January we ran to online port authorities an event where developers get online and they work with my team to work to solve problems to get apps submitted to the store we had 15,000 apps submitted in one porta thought in one week and 19,000 and next weekend so there's just this huge wave of support for blackberry 10 with developers so you sound pretty excited about what you're seeing from the developers that totally stoked totally pumped anything you'd like to say to them right now sure to all the developers out there thank you thank you for your commitment your support your dedication with your help we have put together what is bar none the largest catalogue of applications ever for a first generation product launch in mobile so thank you and thank you again Thank You Alec so the developer community has really embraced blackberry 10 and is excited to show you what they have to offer but there's also another group that is over the top about today and those are the dedicated blackberry 10 fans let's take a look at two who just couldn't keep their enthusiasm to themselves my affiliation with blackberry and why I set up blackberry community because I'm falling in love with blackberry at the first thoughts that's it blackberry 10 will give a jaw-dropping moment for everyone I have to share my passion and enthusiasm to ask many people as possible test challenge let me return I'm dying to own it let's sit up this blackberry nation my name is Louie well we need to the salt was I started news and sleep waiting for the launch day of blackberry 10 I wanted to create no sleep to blackberry team to give to blackberry soul to get everybody ready and pumped up for the launch day january thirty SEC energy hey what I like to support about blackberry 10 is that you're able to do multiple things well leaving the application people in Dallas can't wait bring on blackberry team thanks to Jo Geon so for helping spread the word that blackberry 10 is on the move you know I think I saw one of those stickers on the back of a taxi here in Manhattan antal Italy hopefully after today he'll be able to get some sleep now I do have one more story to share its detail of or shall I say it's the ponytail of crackberry Kevin a year ago Kevin made a promise Kevin if you could stand up and join me hi Kevin hi there so I heard a year ago you made a commitment could you tell us about that commitment I did and the commitment was no cutting my hair until blackberry 10 officially launched great so that blackberry 10 has officially launched and I see that you still have your ponytail what are you waiting for I do you know I it's a lot of work growing long hair and I've kind of felon in love with my flowing locks and you know my fiance the soon-to-be mrs. crackberry she really likes the long hair so all right so I see so you're not gonna under your commitment yeah oh well yeah I love blackberry but I don't want to be singing I wouldn't live so we've got some scissors here how about we just if you could take a lock or or just the whole what do you say what's dude all right let's do it one two three whoo how's I feel hahahaha don't draw blood whoo let's give him a round of applause you know do we have any clippers we could put the logo blackberry on the side here no no no oh how stoked are you about blackberry the 10 I'm so this is the day we've been waiting for it for a long time and it's almost here so let's do it let's do it thanks for being a good sport man nice to meet you well that is just some of the energy and excitement we have right now that have led us to this moment our global stages are set and the wait is over ladies and gentlemen this is blackberry 10 ladies and gentlemen please welcome the president and CEO of research in motion torsten Heinz Oh good morning good a good afternoon good night wherever you celebrate the launch of becker e10 thanks for joining us here from new york to london dubai johannesburg paris jakarta Delhi and Toronto and I guess I hear some noise in those cities right now if i'm not mistaken and for sure to all of our employees watching around the world we have definitely been on a journey of transformation a journey to not only transform our business and our brand but one which i truly believe will transform mobile communications into true mobile computing it's been almost one year exactly since i was handed the reins at research in motion and it has been easily the most challenging year of my career to date but as it has also been by far the most exhilarating and the most rewarding one and I remember people asking me how I felt about taking over the role as CEO and all I kept saying was it was one of the best opportunities I've seen in my career to date because I know that innovation is at the heart of rent and that opportunity that I saw was blackberry 10 and now finally here we are this is so exciting and so many people have played a role in getting us to this day our developer community and application partners our carrier and retail partners our customers and the members of the communities where we live and work but most of all it has been our employees the people at rim have been at their most creative their most engaged and their most committed I really would like to take this moment to thank our employees and to congratulate you on your accomplishments blackberry 10 is here this is one of the biggest launches in our industry and today is actually not the finish line it's the starting line when we first gave you look at our vision for blackberry 10 we told you we were building this with a specific set of customers in mind it's people who are a hyper-connected socially people who have an appetite for getting things done the true multitaskers and people who want to get the most out of their smartphones it's people who need balance in both their personal and professional lives people want simplicity of having everything in one place it's people who want to flow seamlessly from app to app and feature to feature without having to go in and out using a home button all the time people who consider true multitasking a must-have and we all know these people are moving quickly and they need their mobile devices to keep them up to speed and help them get things done and guess what blackberry 10 will keep them moving we've seen the industry move from narrowband to broadband from analog to digital and now we intend as rim to lead the move from mobile communications to mobile computing to true mobile computing what does that mean we will soon give you more ways to connect your mobile experiences and yourself not just other people but to the whole world around you you will be in the middle of your personal internet of things constantly connected to all your information in real time and thus BlackBerry's secure network and mobile computing endpoint capability we will be a leader in connecting you to your internet of things and this is what being connected will mean in the future we have created a platform that is able to work with other machines to extend you and your information beyond the mobile device to occur to your home you're a healthcare system or wherever you are this is the promise of the blackberry 10 platform we are in an error today we're having a good browser great messaging apps a good camera and social networking on your phone is just expected so with back way 10 how do you make sure we go beyond those expectations first blackberry 10 builds on and betters more than 20 years of our communications and security leadership and it adds an industry-leading secure reliable real-time operating system at the core and blackberry 10 has a focus on content adepts and it offers a user experience that it depths beyond anything you have seen before but before i get to unveiling this platform in all its glory i'm going to ask for a few more minutes of your time just saying we have reinvented this company's simply not enough today represents a new day in the history of blackberry two years ago we had to make a very serious decision adopt someone else's platform or build a whole new one from ground up for blackberry and we made the tough call to go it alone and for that I must thank a few people first two then dodge and his team for providing a fantastic OS and building the software architecture that provides the foundation of blackberry 10 the hardware engineering and software teams at both rim and qnx just continue to amaze us with what they are pulling off second we have built strong and very important relationships with our carrier partners and an ecosystem that has grown to over 650 carriers and distribution partners in more than 175 countries and want to thank Jim Basel II for this and finally today you will see the amazing experience we are bringing two people with blackberry hub blackberry flow and peak and you will see the connection between rim and Q and X for the inspiration and innovation that led to these three amazing innovations in mobile computing our heartful things go to Mike Lazaridis who's in the audience today Mike from all people a trim thank you so much for guiding us into the future the future is still hard work bringing an entirely new platform to the market and ushering this company through a really difficult transition took careful planning and we absolutely knew it was risky it took heartfelt and sometimes really brutal honesty with ourselves and with others we've created a new global leadership team to lead the next phase of growth and innovation of our company we have transformed ourselves inside and out and we have defined our vision a dedication to the boundless opportunities of mobile computing which makes the day the perfect time for another big announcement I want to share from this point forward rim becomes blackberry it is one brand it is one promise our customers use a blackberry our employees work for blackberry and our shareholders are owners of blackberry from today on we are blackberry everywhere in the world the new starting line that today represents begins with one consistent brand a brand that is recognized around the world blackberry has changed we have redesigned the blackberry experience we have reengineered our products we have reinvented this company and we want to reflect us in our brand we are now more than ever a company that is united in our vision for mobile computing and it all starts today with our renaming and with the global launch of blackberry 10 there are fundamental pieces of our lives that blackberry always has enhanced our ability to communicate the way we share messages and email and the way we use our time we knew we had to maintain that foundation communications and give people what they want and it needed to be simple and elegant and the elegance in blackberry 10 is clear when you want to take action take action with your information or app a photo a video a phone call or a chat everything in blackberry 10 is there in one place for you and with a simple swipe you can share you can consume you can create and you connect that sounds pretty good right come on so how do we do this for me that question cannot be answered without seeing the faces of our incredible blackberry employees all twelve thousand of them in 36 countries worldwide and this is why this moment belongs to them so I asked them to help count us up to the reveal of the new platform ladies and gentlemen we proudly present the blackberry z10 and the blackberry q10 the new blackberry z10 and the new blackberry q10 powered by the platform blackberry 10 aren't they beautiful we knew that a large display was important because this is the window into the blackberry 10 experience and we made sure by using the latest green technology the blackberries 10 screen images are clear sharp and incredibly vivid actually what we did is we created a cinematic experience with this screen the back of the device offers a textured surface that makes it really comfortable to hold and the back cover krebs ever so slightly around the edge that it just feels good holding it in your hand and the browser is incredibly fast intuitive responsive and elegant and whatever you do you're owning one swipe away from the heart of all of your activities now i've been using backward 10 faithfully for 10 and i'm amazed by how responsive i can be in our quickly i can share information this device aggregates information for me intuitively and it adapts to me and makes me even more efficient I've also been testing the blackberry q10 this is the first blackberry 10 smartphone with a physical keyboard and we know there is a lot of physical keyboard lovers out there right we heard you loud and clear here it is we built the same fantastic blackberry 10 user experience but with a traditional physical keyboard and we built this for all those people who told us we just have to have a physical keyboard typing experience and you're going to love this so no matter what keyboard you prefer an all touch or a traditional keyboard these BlackBerry 10 devices are simply the absolute best typing experience in the industry period and meticulous attention has again been paid to every little detail of the q10 to take a look at the glass we've cover this material was designed exclusively for this product you won't find it on any other mobile device and it's thinner lighter and stronger than plastic and it looks beautiful so these are the devices and I think it's time now for us to see them in action please join me in welcoming Vivek budweiser on stage morning everyone vivek we have been on quite some journeys road shows and over there yes when we did all this what did you learn about what's the most exciting part of blackberry 10 oh that's easy so for me it's got to be the blackberry hub one of the things that I noticed is I've got email I've got Facebook I've got Twitter Linkedin BBM everything combined together and one of the things that I wanted to focus on is managing all of this how do I save time how do I reduce stress well black Putin and the blackberry hub allows me to do that so why don't you just show us yeah sure so first off I'm actually going to show you what we mean by blackberry flow and you mentioned it earlier it's about moving in between applications it's not about home buttons opening closing you can see as I open up applications and minimize them just by swiping from the very bottom how effortless and easy this is I have all of my applications running real-time like nothing's being paused this is real-time true multitasking and it feels fantastic but you know what sometimes you get immersed in a lot of content this display is gorgeous and you often have a cinematic experience no matter what you're looking at and you know Dawson you and I have kind of been looking at a lot of car videos recently so i'm sure you'll remember this one and you could be on the internet you could be in a game you could be reading a document it doesn't matter you're immersed in that moment so let's play this for you now now think about this I'm connected in so many different ways and I want to be able to look at what's just come in so that red light that famous red flash starts blinking what do i do well by peaking to the hub I've never left the experience nothing's paused nothing's compromised it continues to operate fast fluid reversible gesture Oh fantastic so easy to use really multitasking exactly I do just enjoy this video by the way so one of the things you'll notice but I didn't do this with my car haha so one of the things you'll notice is I've got a bill that's coming don't really care about it get back to what I was doing good i noe because there you go I delete them anyway so if you look at this activity in and out that doesn't exist on black pretend it's about flow and this is the experience we're delivering now let's say something important does come up let's say to BBM like my buddy Johnny hey you busy maybe probably not mm-hmm so you can see how we've moved from content straight into my blackberry hub I'm managing everything this is the power of black we flow and peak and you know what I find exciting yeah is that with this flow we have designed a user interface and experience you can only do this one-handed and with one thumb did you recognize this exactly only one thumb and you have two full control of where you want to go what you want to do it is a fantastic experience so simple and easy you know now we're in the blackberry hub how about I show you some more you'll notice that everything's easy to manage like I said it's all of my channels it could be anything Facebook Twitter Linkedin you see if I filter each view see friend of mine is sent me a request now again I'm not leaving the hub I can confirm and accept that right there and you're not opening facebook right now exactly integrated into the hub so there's no in and out there's no thing point of you know which which application do I have to use no you're just naturally flowing and responding to what's coming into you exactly same for LinkedIn you know even with Twitter one of the things that I love to do is actually tweet straight from within the hub and again you can do that right here so imagine it's not just about managing messages coming in it's all of your activity engagement in one single place but it goes beyond that so you know you and I have a lot of messages and I tell you what I'll hold that down you can see how gestures come in to manage I'll delete the bill because I don't really care now you'll notice that as I have more and more content coming I can action more more things as a vacation email that I do need to at some point to worry what a vacation I'll let them to prove that celibate I'll tell you about it later yeah so I'll flag that for later on and again you can see how easy it is to manage but like I said it's not just about messages it's not just about things that have just come in or things in the past it's about things that are about to happen right your next meeting your next event well with a single gesture I'm able to pull down and look at exactly what's coming next and again without having the calendar open it's part of the hub it's integrated into the exactly so you have the past and you have the future at once web of your thumb fantastic great love it love it now you and I obviously have a lot of meetings and the most important thing sunny for me and I know it is for you is the people you're meeting right who why when did you last meet them well let me show you a meeting on blackberry 10 you can see the details coming in but the most important thing is people we automatically start pulling down photos from social networking sites like LinkedIn so you know who you're meeting you're not stumbling around in a coffee shop trying to find out who you're about to me you know if I select an individual like Greg you can see the content starts populating this is all real time you'll notice that we've actually recognized all the connections and networks that you have with Greg we've also pulled in experience education from LinkedIn everything's kept up to date and we know that Greg like me uses a blackberry so you can invite him to BBM straightaway it's that easy but it goes beyond this you also want to know about Greg's environment so what we're doing right now is pulling information about company information social updates posts on Twitter Facebook doesn't that look just beautiful and that's it it's as simple as that cataloging all that information and real-time updates and then lastly activity think of the last time you met Greg the last email you exchanged the the last phone call the just facebook tweet all of this historical timeline comes together and you know the beauty of this and I mentioned this earlier i love the blackberry hub well we didn't leave the harbor in time doing all of this out of the hug I mean think think about doing what Vivek just showed us on on a different system right you had would have to go to LinkedIn and search facebook and search would have to open several browser pages of the company of the individual and here we just have this as one finger tip adapted to you and it gives you immediate information that is relevant to you that you need at that very moment real time that is the benefit of the hub right don't touch anymore the device adapts to you and your meetings and what you need to know and it delivers the content that is really really meaningful that's a very strong concept yeah so we talked about the keyboard I showed the physical and you know we talked about the keyboard on the full touch device and we have the aspiration to be the best keyboard experience period so how do we do this on the full touched upon touch well let me compose a new email one of the things you'll notice is the design the look and feel is blackberry through and through those famous frets white fun on black keys everything just feels like a blackberry typing experience you know what we really focused on and you know this is very important for me as I've certainly like you've been traveling quite a lot recently you're rushing through an airport maybe you've got a coffee a bag whatever it may be and you just want to get a fast accurate sentence out well we built the ability to flick words right to the screen so you can see how easy it is to just flick word after word fingering I call this I call this riding without typing that is the magic of the keyboard fantastic grade a quick one thumb typing on a glass screen with one thumb magic and you know in fitting with black we flow we wanted gestures to consume the entire keyboard so deleting words I'm just swiping to the left anywhere on the keyboard you want numbers and symbols how frustrating it is sometimes to add a date add a number or a question mark and exclamation well swipe down anywhere on the keyboard it's that easy but we wanted to go more than just building gestures and one thumb typing we on it we wanted to understand exactly what you're saying and that doesn't matter if it's in English German or any other language that you may speak so with multi-language support I simply start typing and I'm gonna give my best shot at French here and you can see for those you that understand French i still haven't learnt it and i can then move to german and you can see how easy that is Wow there's will trust and confidence we want you to have that same typing experience you had on a physical blackberry keyboard device on touch simplicity elegance confidence exerts what this keyboard is all about it's a fantastic experience and no toggling between languages it's just a feeling you can even do this within sentences yeah absolutely absolutely and you know sometimes I'm in a real rush and I start typing fast and I make mistakes I miss spaces well we drop them all in and correct that too it's that easy and that's the black Becky bored so i think we are holding to the promise that we have the best typing experience on a physical keyboard as much as on a touch keyboard what do you want to look at next we have talked about enterprises a lot there's a lot of discussion about bringing on device twerk there's concerns about security from CIOs but there's also concerns you know about privacy from the individuals that own those devices that they bring to work and want to get connected we see people you know running around with two devices you know one is the corporate 11 is their personal one and I think that's a problem that we aspire to solve absolute for those constituents and in their process and we call that balance so why don't you show us how this works be like sure so like I said earlier i've been using obviously the black we said 10 for quite a while and I've been managing it him work and well I've had very little personal time but when I have her take welcome to the club thank you so when I have had one of the things that I've loved about balance is it's it's not overwhelming it's easy to use a single gesture on the screen once your activated to bears 10 allows you to move between personal and work it's that easy but you're not looking for settings menu buried under looking for lots of controls it's very easy to just move between both of these spaces you'll notice as I went into work everything's changed applications the wallpaper even blackberry world is now a work and private enterprise these are all the applications that my Enterprise wants me to use but the best thing about balance is everything we believe about blackberry flow you're not in and out of personal and work right your work and personal lives are very blended today well we deliver the same thing on blackberry 10 you'll notice as I move back to personal I open up blackberry world which is just full of such rich content now I minimize that both applications coexist work and personal it's secure it's encrypted it's managed but you get a single unified user experience that is I think a great solution to the user yes it is a great solution for the CIO because he controls the corporate part of the device and it's a great solution for the private user because he owns his privacy absolutely all on one device so I hope that we will see people merging from two devices into one which then will be a blackberry 10 absolutely and again you can see another example here and just another example of the file manager here on both sides you can see the briefcase symbol denoting it's a work application only accessible to an area of the device but my personal side while I've got my cloud my SD card and so much more security privacy in a single user experience and that's black rebalance good so that I think is a great innovation in blackberry and it's pretty unique what we do but I know there's another feature on Viper you can't live without and it's a successful service that we have with 60 million subscribers globally loving it using it and that is blackberry messenger but I think there's some exciting news to share around BBM as well there is so you know i've been using bbm since i first joined blackberry and i've always enjoyed the real-time nature of it right I know when something's been delivered when something's been read and the delight of knowing that someone's writing back to me I've used it for work with family friends but on blackberry 10 we wanted to take it so much further we wanted to push the boundaries and we wanted to build mobile computing inside this messaging service so now you'll notice that every time you go into BBM there'll be a prompt and a call icon at the very top right well I've been talking to a buddy of mine Andrew who as you can see is kind of wishing me luck with the launch and hopefully the demos going well so far now we've been talking most this morning on BBM but with blackberry 10 were able to take it that much further how about we make it the very first public BBM video call oh that is excited so Andrews in the UK right now at our London launch event so we're gonna give them a call and out there he is well there is hey Andrew this is Vivica toaster hey guys oh isn't any in London so we've gone from a chat straight into a video call effortlessly this is blank we flow we're not moving in and out of applications but what's really important for us like I said is to push the boundaries BBM has been about collaborating sharing experiences so again for the very first time we're going to introduce what we call BBM screen share this is a brand new feature that allows you not only to share your camera like most other video chat applications can but also share your entire screen so Andrew how about you share your screen with us in New York and the rest of the world so you'll notice what happens now is andrew is in control he's driving the experience this is his screen guys coming from London well so my black was dead time as he navigates the UI you can see application after application come together and it looks like you've got some great apps there already again the call continues imagine the possibilities pictures websites books in the enterprise documents documents with our dogs to go and spreadsheets PowerPoint everything real time it's that easy now Andrew I know you've been in the UK my hometown and you told me you taken some interesting pictures so how about we see a few of them now they go Andrews just opening up the pitchers app and as he does it we can see picture after picture isn't that the beautiful and illegal wow that is a great photo too oh yeah we want it bad so I tell you what Andrew I'd love to keep talking to but we do have to get on with the rest of show so do BBM that photo across to us and best of luck in London thanks and that was BBM video chat with screen share Wow this is good it is really really good think about this is you know a great consumer tool your summer vacation right you just want to show something but it's also a great collaboration tool for small enterprises right have no big infrastructure they can really easily share information while being real time engaged in a voice call or in the vehicle fantastic so Android mentioned you mentioned vacation and so did I yes at some point you're gonna take one now one of the things that happens with us my lunch today is we're managing content all over the place emails we've got appointments we are on the browser we take photos and we found there's no real way to bring this all together to manage and organize all of this so we're going to introduce a brand new application called black we remember and really this is about bringing content together so let me show you it on my blackberry q10 now one of the things I love obviously about this product is the always on keyboard it's ready to go but you noticed I flagged that email earlier on well the minute I flagged that vacation email it's gone into remember if I'm in the browser and i'm looking at holiday destinations i can actually share this to remember i can now move this to a vacation folder i can add a due date which I'm not gonna do right now come on I don't want you knowing exactly when i'm leaving but i can add attachments photos videos even a voice note remember to pack shorts I know it's that why I'm not telling me so now I've saved this again with the always-on keyboard one of the great things i love is i can just type and do a search for the app look how fast and how quick that is to bring up the application now you'll notice that i've got a number of folders in here already well there's the vacation folder there's an unfired entries folder we go into that there is the email i flagged earlier on I can move that now straight to the vacation folder save it as I come back out everything's there my browser bookmarks documents emails I'm able to organize things even better but what's really interesting about remember is it's not just the things you actually pull together it's a single source and destination for every type of content outlook notes and tasks are integrated straightaway and for you Evernote users out there that's also integrated you can see my Evernote notebook right now and that's black we remember everything about one project in one place against simplicity comfort immediacy real-time access to all the information that you need that is the theme in blackberry 10 it's just another great example of how consequently we've put this throughout the entire user experience great we've seen those pictures from Andrew from London I hope you guys have a good time in London the other cities too but why don't we talk a bit about me camera yeah sure what's new on blackberry 10 so in that area you know we we've talked about the camera and we've seen some magic moments I'm actually gonna take the time right now to do a bit of a camera demo I'm gonna use my white z10 doesn't this look beautiful all the way hold it up there you go look at that now this is gonna be an interesting potential career move for me I'm gonna ask you to pose tossed and if you don't mind but one of the things we've done with the camera is make this really easy to use so tap anywhere to take your photo it's as simple as that you want to refocus well just move focus around it's that easy but what really stands out is creating that perfect shot so we have blackberry time shift and what this allows us to do is capture that moment so I can move the entire photo tonight allston i can go into your face I'll be as uh ohs as I can here and i'll stop for now there's a good wink there you go how's that and it's that easy and that's the camera is that time ever try to take a picture of four kids open eyes smiling at the same time yes quite a challenge yeah great great media experience but it doesn't stop there right no it doesn't once you have a picture what you're going to do with it so you can make it even better and one of the things i want to show you now if i go to my pictures application again you can see some great pictures here naturally the one that Andrew showed us earlier you'll notice now I can hit edit the minute I do that we launched in a built-in editor again this is mobile in mind floor this is Flo look at the gestures to add effects very easy to do simple swipes I can go to styles I can actually add a film strip effect I could be big eyes I won't do that but you can see how easy it is to use I can do free transform crop exactly to what I need and it's as easy as that and that's the picture editor on blackberry 10 and just just watching the Vic doing this he never actually touched the application grid that we know from other systems it was all within the applications all within all within this one application to know the natural flow of getting things done comfortably so you want to go on vacation at some point like i like i said i'm not talking about telling when i'm going i'm sure you're taking a lot of pictures there ya know what did you do so get an even more exciting media experience on a blackberry 10 more for work or phobic yeah exactly so you know what blackberry users are like we love not only to live stories but create them as well so we built an experience which you know I personally have used and I've enjoyed so much it's called story maker so naturally this is a global launch and the sites all over the world I've been asking them over the last day or so to send content across photos videos and now I'd like to pull it all together and tell a beautiful story well with story maker you can do that again remember the editor this is easy to use you're not going to sit here for two hours to create really beautiful content I can go in I can choose my media so I'll select a number of pictures and videos here I can add some music so we'll take a song from alicia keys I can put titles and credits so I can really personalize this entire experience and when I hit done we automatically bring the content together add transitions animations and effects and you can change them on the fly it's so easy to use and it looks so beautiful you can actually then save this and share it with all your family and friends so how about we take a moment to look at some of the blackberry 10 story No and that's black with story maker wonderful so lots of examples around back reflow knowing enough paradigm just one swipe and you can do you know whatever you want to do vivek thanks a bunch for doing this with me thank you joseph in my pleasure thank you thank you everyone really really exciting to explore the capabilities of that system i mean there's so much in it that is that is so exciting and innovative its new hardware it's a new operating system lots of new ideas as you just seem it's a new way of sharing and connecting this is the new blackberry and it's not just a new blackberry what we also did is we established a new way of working with our partners we have worked with partners to offer the best services like maps camera video and keyboard as you just have seen we've also been working more strategically and more openly than ever before with leading application partners because the platform of bb10 allows us to do that as it is an open platform in fact we will launch with an amazing collection of music TV shows and movies with all eight major studios signing on to provide their video content in all major music labels available in blackberry world lot of things to choose from and I'd like to invite our vice president for business development and global alliances to talk to you a bit about how did we strategically target the top applications because I know that matters too many of us and you across the world for becker e10 please let's welcome Marty Mallick president for business development and global alliances to talk to you a bit about how did we stategic Lee target the top applications because I know that matters too many of us and you across the world for back we 10 please let's welcome Marty Mallick alright thank you before I talk about the content and applications on blackberry 10 first I want to take a moment just to thank our partners for their excitement their passion and their support their belief in blackberry 10 is absolutely amazing and it's helped us make this launch a huge success right out of the gate I applaud them for their commitment thank you many people didn't believe we could create a blackberry that delivers an incredible application and content experience but we did it's blackberry 10 this was a total company wide effort the flawless execution by the engineers and the content teams to deliver a deeply integrated solution for content and applications is remarkable today I can say with absolute confidence that the deliberate decision to build the platform with developers and applications at the heart of it has paid off we are launching blackberry 10 with more apps by far than any first-generation operating system the support of the developer community is outstanding we already have over seventy thousand applications over 70,000 applications available on blackberry 10 today and with the momentum that we've built we will continue to see thousands of apps added each and every week now while we know that having your great selection of apps is critical we also know that everybody has their favorite apps the apps they use all the time and when they get their blackberry 10 devices they're going to be looking for those apps I'm not going to keep you in suspense yes we have skype committed to blackberry 10 and yes we have amazon kindle committed to blackberry 10 and yes we have whatsapp committed to blackberry 10 we have SI p committed to blackberry 10 and yes we have Angry Birds committed to blackberry 10 I'm thrilled to say that we have not 46 top applications not even just a few hundred we have over 1000 of those top applications from around the world committed to blackberry 10 across across every category it's across every region of the globe we have leading our partners building applications for blackberry 10 so let me highlight a few in social we have facebook twitter foursquare ubu linkedin amongst many others and gaming with amazing strength where's my water where's my Perry their own blackberry 10 there's more games jetpack joyride say go with Sonic Electronic Arts gameloft in media Songza soundhound New York Times press reader rdio tuned in just to name a few and our lineup in business and productivity apps is astounding cisco webex Wall Street Journal The Economist Reuters Bloomberg box BMC software all on blackberry 10 we have banking apps we have travel apps we have weather apps we have apt in healthcare finance and government it's truly remarkable to see all of these top app partners committed to blackberry 10 and let's keep in mind this is a net new platform it's only launched today so how do we accomplish this we started by identifying our top targets you know the apps that are on other platforms the apps people talk about the apps that people use the most we do this for both the global and local brands because we realize the importance of delivering a locally relevant content experience it's important that no matter where you are during dubai johannesburg New Delhi Paris Toronto Jakarta London or here in New York City it's important that you get the content that you want we built a global team and for over a year our focus has been to partner with these application providers we went to them to establish true partnerships to show them the great opportunity that blackberry 10 represents and now we're delivering on that promise our partner success is our success but as torsen said earlier a full content experience it's not just about apps and games blackberry world is now the one-stop shop for all blackberry 10 applications games videos and music within the US we have all eight of the major movie studios and leading television networks delivering their content on blackberry 10 when it comes to music we're offering a huge catalogue of songs all the major record labels and the independence nobody will feel they're lacking in applications in content on blackberry 10 and the great thing is that getting this content is the easiest its ever being we focus on the end-to-end experience we made it easy to discover to purchase to download applications and content you can install multiple applications simultaneously and there's no need to reboot your device it's a new blackberry with amazing content on a brand new platform there's more apps there's more top apps and there is definitely more to come thank you thanks to Marty and his team for pulling this exciting result of as I said new operating system new hardware new strategic partners and you store a new blackberry and an entirely new way of thinking on an entirely new platform now I know what you're thinking when can I get it so by the end of februari we will be completing lab testing with 110 carriers globally worldwide we have several key markets that are revealing pricing and availability today in the US market our carrier partners AT&T Verizon Sprint and t-mobile will begin announcing pre-registration and price plans today we expect availability with most yeah great thank you we expect the availability with most US carriers for the blackberry z10 to be in march in canada the blackberry z10 will be available on februari fist already and pricing will vary by courier partner but it will retail for around one hundred forty nine ninety nine dollars on a three-year contract in the United Arab Emirates one of our most important markets the blackberry z10 will be available on februari 10 and look at the UK the blackberry z10 will be available tomorrow from everything everywhere o2 Vodafone phones for you British Telecom free UK and carpal arrows that is something looking for exciting launch as I said price points will vary according to carry and retail partners the blackberry z10 smartphones will be available fully subsidized also on competitive pay monthly contracts and many of our global partners have already launched or will be launching pre-registration and pre-order websites today so we will announce new pricing and availability information as carriers roll it out around the world and I know everyone is eager to try the blackberry z10 but before you do I just want to make another big announcement today it isn't just a bot unveiling a new platform or a new product it is about changing a culture both within blackberry and hopefully our world there has been much speculation leading up to this day much of it around daiquiri 10 but I hope you understand that isn't just about today our success will come from listening to our customers to do so we're directly engaging in a dynamic set of conversations with successful creative entrepreneurs and artists to inspire the future of blackberry they're also engaging in conversations with working moms by the way the largest growing sector of the workplace our goal is to better their lives and simplify their lives too so to accomplish these goals we actually have taken an extraordinary step by creating a new position at blackberry a global creative director position we wanted someone at the top of her field were respected immensely creative and very talented we needed someone who incorporates technology and connectivity into her day-to-day work she is a 14-time grammy award winner singer songwriter and author a phone and theater producer a world-renowned philanthropist one of the top 30 people in the world on Twitter a wife and a mother an original blackberry power user had not back to blackberry she's BlackBerry's new global creative director please welcome mrs. alicia keys thanks thank you so much great to have you with us Alicia and that year old is so excited to have you as part of our blackberry family oh my goodness I am so excited as well thank you for reaching out for me thank you for giving me an early look at this beautiful phone I love the new browser it's super fast I love the hub the design the flow you know I'm definitely a fan of that I'm obsessed with the time shift I love the camera is great and the way that you can capture the picture in that way and I definitely love how you can switch from work to play mood through balance I love that I think it's a good reminder for all of us to put work aside when we need to yes we're trying to do to make life easier for people that's why we developed a fantastic yeah reishi yes um you were a long time blackberry user and then we lost you for a while what happened let's see that that is true let me see how I best describe this is kind of like you know I was in a long-term relationship with blackberry and then I started to notice some new kind of hotter attractive sexier phones at the gym and um I kind of broke up with you for something I had a little more bling but I always missed the way you organize my life and the way that you were there for me at my job and so I started to have two phones I was kind of playing the field um but then you called and you told me that you were working out you added a lot more features a new platform you got a lot faster all of that was true and now we're exclusively dating again and I'm very happy oh so are we and I give you a promise you're gonna fight really hard to keep you as our global creative director but tell us a little bit about what gets you excited about this opportunity to work with us again oh there's so much synchronicity and I'm fascinated by technology I've always wanted to work with the weight work directly with the technology company but I do have a pretty demanding job that takes a lot of my time so it would have to make sense you know and so I wanted to do something where I could grow professionally and personally and really have an impact on shaping a technology platform the music business has changed dramatically and because of that there are so many opportunities in the creative space particularly with the blackberry so I read an interview with you actually that I really loved where you were talking about the power of mobile computing and you were saying that were just at the beginning of a mobile revolution and how the laptop in so many ways is becoming extinct so that was an exact parallel to me with the changes in the music business so we have a lot in common and we have tremendous opportunity to explore together yes and we're absolutely looking forward to do this together I'm sure it's exciting for us to also understand the synonyms between music and our technology platform it you really want to evolve it into that space and I know we together we can absolutely make that happen so yes absolutely excited about that opportunity now yeah you're signed up for a job yes so tell us what are you going to do for us I'm extremely committed i'm a very committed focused individual so i'm gonna work closely with the app designers and developers the content creators the retailer's the carriers to really explore this blackberry 10 platform and create ideas for future i'm definitely going to start with other super women who also love blackberry a big demographic for blackberry i'm also gonna work with people in the entertainment and music business to inspire creative projects and most importantly i really love i want to further enhance this concept of having your work life and your personal life altogether and device I really want to bridge the gap between the work phone and the play phone so it's a big job and it's a super hands-on role but I am extremely excited and ready to jump in and work closely with you and your incredible team yep and we will make sure you get the perfect platform to do this with blackberry 10 thank you um you started ready a few projects so tell us a little bit about the keep moving projects that you have been kicking into gear already love the keep moving project black bears mantra is to inspire people to keep moving and so we've challenged several of the world's top athletes writers artists designers filmmakers musicians to use this new platform to create something special with it the first few that you'll see our filmmaker Robert Rodriguez and author Neil Gaiman participating with many others to follow yeah yeah it's incredible so we put together a little video to show you how that we use in a new platform that's wonderful want to take a look when the right people and the right technology come together amazing famous can happen everything the blackberry develops is designed to help people succeed at what they do and keep moving forward rather than just take our word for it we're gonna proving blackberry has teamed up with some of the world's most inspirational people the rectus writers and musicians on a series of unique projects we've challenged them to create something amazing with the help of their fans and the new blackberry 10 smartphone will be documenting the whole process for everyone to see and sharing the outcome for everyone to enjoy welcome to the keep moving projects I'm Robert Rodriguez the director of El Mariachi desperado dust aldana in Sin City and I'm collaborating with blackberry and people from all around the world on a very unique filmmaking project I'm the old game I write stuff and I'm planning to use my new blackberry to connect people from all over the world and together to tell some amazing stories and to make some fantastic art hey I'm Alicia Keys and I'm gonna be traveling there's so many different cities around the world I must set the world on fire tour and with the help of my new blackberry which I personally think is quite flat and my fam I want to create a unique music video for each and every city that I go to I hope that join me it's gonna be fun great start of the project Lisa and as we have seen you will be participating in this project yourself as well absolutely I will continue to participate in the keep moving project i'm taking this phone with me on the road it'll be with me on Sunday at the Super Bowl oh and I'm definitely gonna take it on my set the world on fire tour and for my keep moving project we're gonna create these special films that use the blackberry 10 to capture sights sounds and fans to every city that I visit it's gonna be really special and unique and the flow of the phone makes it perfect and simple to shoot edit and share the films yep all these innovations we have seen will come to work when you run your project we're really so excited about your so honored to have you on board with battery Lisa thank you so much and you're gonna work together to the future yeah thank you I'm so excited barely I appreciate the opportunity I'll see you in the office yeah my hey exciting huh lots of new stuff time for something really truly new a redesign re-engineered and reinvented mobile computing platform blackberry 10 brought to you by blackberry thank you to everyone who is joining us from around the world our local leaders now have some more information to share with you I want to thank you thank you you