Gadgetory

please welcome to the stage president and CEO head of IT and mobile communications DJ comb morning today we stand at the beginning of a new era of discovery and invention a time not just of connected thinking but of connected living a time when intelligent services connect people to the tools they need and experiences they desire during the past year we built the world's most comprehensive open IOT platform we delivered AI innovations that are redefining connectivity to tell you more it is my pleasure to introduce my colleague yes John if you were here last year you heard us talk about how bigsby helped you get things done quickly with fewer tabs swipes and steps and today our vision and ambition for Bixby is much bigger we believe it is much more than a simple voice assistant and that is why we are deeply committed to AI working continuously to advance our AI vision and technology amoled edge and infinity display our breakthroughs have set the tone for the industry and not only that they've led to entirely new ways of how folks are using their smartphone we've turned the industry upside down in the past and we're about to do it again today I'm so excited about our next breakthrough the foldable display and to tell you more about it here's Justin Dennison it makes me proud when I think of all the industry-leading displays we've brought to market each one was an important improvement on what's come before and this helped people all around the world experience something entirely new well today we're taking our innovation and mobile to the next level and I'm honored to share with you our vision for a new generation of smart phones ladies and gentlemen I give you the future of mobile display technology the infinity flex display Wow today is a big milestone and I'm sure you're all wondering what it looks like in real life and how it works well wonder no more it's finally here when it's open it's a tablet offering a big-screen experience thank you it's gorgeous when closed it's a phone that fits neatly inside your pocket thank you now of course I'd get in trouble if I showed you everything today so we've disguised the elements of the design but trust me there's a device inside here and it is stunning the Infinity flex display represents an entirely new mobile platform to help you browse watch connect and multitask like never before the Infinity flex display is the foundation for the smartphone of tomorrow to build it we had to invent new materials throw out old assumptions and reimagine the display from the ground up and the Samsung when we say reimagine what we mean actually designing something new we rethought the anatomy of a smartphone display including the underlying display components as well as the cover window which is the top layer of solid glass and you know glass is the popular choice for the cover window because it protects the rest of the display and it looks beautiful but it's inherently inflexible so we had to replace it with something that has the same benefits yet achieved something new we had to invent a new protective layer in this case an advanced composite polymer that's both flexible and tough the next challenge we faced was that until now displays have been static meaning once we combine all the component layers they never had to move now that's all changed as the Infinity flex display has been designed to be folded and unfolded repeatedly without any degradation to do this we had to find a new kind of malleable adhesive that allows us to laminate the display layers together securely while enabling them to flex well we did it making this new display flexible and durable enough to be folded hundreds of thousands of times then we hit our final and perhaps biggest challenge because for this display to be foldable we had to make it thinner than any other mobile display we've ever made in this case we have the opportunity to reduce the thickness of the polarizer which is an essential layer that filters external light reducing glare so that you can read the display and to solve this we created a new polarizer that's 45% thinner and we're not stopping there our innovation pipeline includes new technologies such as rollable and even stretchable displays what you're seeing today is the result of the most talented engineers and designers in the world making incredible breakthroughs to create something amazing for you and this isn't just a concept the breakthroughs we've made and display materials have been matched by breakthroughs in manufacturing as a result we'll be ready to start mass production in the coming months thank you thank you and what's even more exciting is how this technology will empower our developers and consumers to do amazing things it's a blank canvas for us to create something beautiful together one UI works through two displays when the device is closed you have all the benefits of a normal smartphone the cover display is a fully functioning touch stream that allows you to use your apps without opening the device and if you want a bigger screen you simply unfold it to reveal the full 7.3 inch display and with app continuity the app you were using when the device was closed is right there waiting for you when it's open it's an intuitive continuous experience between the cover display and the main display in addition we're giving people the ability to run up to three apps simultaneously no swapping between apps no closing one app to get to another just multitasking as it was meant to be we call it multi active window thank you it's what you've seen today has covered new display technologies new form factors new platforms and totally new ways of using a mobile device as developers and creators we hope that this has sparked your imagination about how we can bring about a new era of mobile technology one UI is simple and easy to use with a compelling design language the foundation of our design approach is their hardware and software must work together in perfect harmony the rounded corner of our hardware are echoed in our software this is reflected in our our icons which have been simplified to help you easily recognize and understand what each one is we've taken a new approach to presenting both content and controls because we want the eyes to be drawn to what matters rather than this is distracted by things that don't all the important information you need is within this floating on screen blocks which is contrasted against the blank space behind them first we improved the user experience by making it easier to focus on the task at hand with one UI the options on the setting menu has been rearranged to grip relative functions together this helps you to find what they're looking for straight away we've also regrouped the functions so the most often ones come first it's a continuous and fluid experience where the necessary buttons appear when you need them and gently disappear when you don't for instance when you're dialing a number the UI changes accordingly the search bar and menu tabs disappear that's because we know the user plans to make a call we made a fundamental change in the user interface with one UI we have restructured the way we interact with our devices now the upper part of the screen is for viewing while the lower part of the screen is for touch interaction when UI places everything you need to see where it's easy to reach it just feels much more natural to use to reach the buttons at the bottom you had to cover the distance from one corner to the other now we've moved the tab to the bottom of the screen so they are easily accessible for your thumb last year we introduced night mode in Samsung internet ad as a way to offer a more comfortable reading experience when it's dark consumer told us how much they loved it and that's why we have now applied it across one new eye speaking of colors we are offering something totally unique within 1ui a range of color do you exhume them match the color of hardware itself now your device seamlessly reflects your preferences and style by listening to our consumers we are providing a user experience of a whole helping users focus on the task at hand interact more naturally with the device and providing a more comfortable visual experience