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Sharp debuts 'Beyond 4K' Ultra HD TV

2015-01-05
we will bring the viewing experience closer to reality in 2015 by introducing the highest resolution television available we call it beyond 4k there are three things that set this groundbreaking 80 inch television apart resolution color and contrast let's start with resolution for the first time sharp is applying its proprietary quattron technology to a 4k panel quatrain which adds a yellow subtlety the standard red green and blue sub pixel structure delivers a billion more shades of color in addition we're adding our exclusive pixel splitting technology to create 66 million independently controlled sub pixels that's 42 million more than standard 4k with more sub pixels this TV delivers a hundred and sixty-seven percent greater resolution than traditional 4k uhd and begins to approach 8k resolution we've also created the next generation of sharps revelation upscaler which up converts all content to take advantage of this extra resolution the second distinguishing characteristic is color this television displays more color than that aquas has previously shown it is our very best it accomplishes this by combining two technologies we've already discussed this morning quatrain and spectroscopic knowledge ease enables the TV to display over 100 percent of the digital cinema initiative color space which is a Hollywood standard adopted by the top six movie studios that ensures a uniform and high level of technical performance reliability and quality control and finally the third distinguishing characteristic is contrast using a full array backlit LED panel local dimming and newly developed high dynamic range technology gee this TV provides extremely deep blacks and the widest whites to sum it up this television will offer the best viewing experience commercially available in 2015
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