we will bring the viewing experience
closer to reality in 2015 by introducing
the highest resolution television
available we call it beyond 4k
there are three things that set this
groundbreaking 80 inch television apart
resolution color and contrast let's
start with resolution for the first time
sharp is applying its proprietary
quattron technology to a 4k panel
quatrain which adds a yellow subtlety
the standard red green and blue sub
pixel structure delivers a billion more
shades of color in addition we're adding
our exclusive pixel splitting technology
to create 66 million independently
controlled sub pixels that's 42 million
more than standard 4k with more sub
pixels this TV delivers a hundred and
sixty-seven percent greater resolution
than traditional 4k uhd and begins to
approach 8k resolution we've also
created the next generation of sharps
revelation upscaler which up converts
all content to take advantage of this
extra resolution the second
distinguishing characteristic is color
this television displays more color than
that aquas has previously shown it is
our very best it accomplishes this by
combining two technologies we've already
discussed this morning quatrain and
spectroscopic knowledge ease enables the
TV to display over 100 percent of the
digital cinema initiative color space
which is a Hollywood standard adopted by
the top six movie studios that ensures a
uniform and high level of technical
performance reliability and quality
control and finally the third
distinguishing characteristic is
contrast using a full array backlit LED
panel local dimming and newly developed
high dynamic range technology
gee this TV provides extremely deep
blacks and the widest whites to sum it
up this television will offer the best
viewing experience commercially
available in 2015
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