Gadgetory

welcome back to cnet's live coverage of CES 2014 I'm Bridget Carey and joining me is my cnet colleague Jason Jenkins from our London office and Mike Fasulo Sony's president in the US welcome Mike I'm glad you brought a few toys with you today always thanks for having me you guys had a great keynote this morning kicking things off on the first day of CES but also lots of gadgets for showing off at press day so could you tell us some about what you brought today sure hard to figure out where to start because we had so much exciting things to talk about but let's start here with this camera this is a 4k camcorder for Sony yeah i'm dubbing it for cape or 2k so it's a two-thousand-dollar camcorder you can see you can hold it in the palm of your hand chasing our wonderful model here it's in 4k you look beautiful k yeah thank you thank you i look better a few years ago but yeah what are you gonna do no why did sony want to come up with a 4k camcorder proper personal creation it's a personal content we look at 4k we look at it in the broadest extent of personal content TV shows streaming downloading obviously sony entertainment network 4k is a download service you know we announced last evening with netflix with Reed Hastings streaming for K through netflix so looking at giving customers the variety of choices and making it easy and simple for them to really enjoy the technology do people still buy camcorders I mean surely people just using their phones to this sort of thing now right well they will now I mean now they have a good reason to i mean this camcorder like I said it's it's more than half the size of our previous camcorder in 4k it shoots 4k but also high definition right so you could use this to do your little film creation for up-and-coming filmmakers or you could take it on a wedding take it to a wedding or a recital are on vacation so it's a reason for customers get back into camcorder but yes they do we do use their smartphones you guys are really pushing into 4k televisions that this year two of me or something that kind of started the ball rolling last yes so where do you see consumers kind of getting more into 4k televisions is it still an early stage is going to take a while for most people to buy them for the living rooms it will take some time for adoption you know it's a brand new paradigm it's new technology what we witnessed in HD took quite a few years quite honestly but I'm seeing a lot more adoption in the industry which should push the technology forward quicker than we saw in HD so from a standards point of view we've you know block and tackle through some standards we've got the motion pictures industry capturing content and creating entertainment and 4k we've got TV shows in 4k as i said earlier distribution digitally through streaming and download so it's a little different actually a lot different than HD but it still will take some time for mass adoption I and I imagine to the size is an issue because to really see that quality of a 4k television has to be little bit bigger than most people buy typically for TVs well the great thing with 4k is you can go right up to it and you get no pixelization right so two inches away and you've seen a great screen and there's a projector you guys announced today to as a fourth row short-throw hundred forty seven inch projection but last evening I announced nine new 4k bravia televisions from Sony which is quite a nice assortment and you know I've been I've been trying to explain to folks is that consumers should really do their research they should really go out and get a demonstration at retail or online and get a quality understanding of what 4k can do because there'll be various versions of 4k in the market some will simply be panels but without the engines behind the panels you know the color purity the upscaling the immersive pneus the sound you're really not getting the full experience so I encourage people to do their homework and go out and get a demonstration so you see that is the key to getting 4k to take off here it's just that people need to see it in action right I do i do I I think once you get a demonstration there's no turning back seeing is believing we also have two other things we can see today so you have a new smartphone here I do this was also announced last evening for the u.s. it's the xperia z1s and this will take a look this will be through t-mobile and we'll be coming to the US soon and what's interesting with this smartphone is inside the phone or all of Sony's core technologies from our imaging sensors that we have in our cameras to our audio from our audio innovation in the home to our television display technology built right into the smart phones there was a lot of talk about imaging in the keynote today and this phone itself has a 20 megapixel camera so how important is that becoming in the selling factor of a smartphone to have the camera power behind it well I think it's it's becoming critically important and as an imaging company we're more than happy to provide that we announced not too long ago lens-style cameras so right a camera you can actually attach to your smartphone or keep it detached with NFC or for a Wi-Fi and actually use your smartphone as the remote right so smart phones you know the penetration of smartphones is significant and why not give the customer better ways of capturing images it's so hard to imagine that to stand out when you have so much competition in the Android space me is that where you guys see a strong point for / Sony to kind of make a difference and get the consumers attention with with cameras imaging is clearly one of our pillars all right but so is great televisions and great audio you know we really try to get to evoke emotion and hit the senses of consumers and the passion points I mean that's this year our theme is play right and play is fun so let's have some fun with it so this phone's been in Europe for a while how comes it take so long to come to us because they are where I'm from we reviewed this a while ago it's a great phone we like if it's unusual to see something come out here at first to be honest in phones it alone why why'd it take someone to come to us well when we went through the merger I you know frankly we had a larger share in Europe through the merger our primary focus during that time was the Japan market and now we're not going to enter a market and just tiptoe in so we're ready now to enter the US and what a great way to do that the device is this and your sub something on your wrist I mean wrist where is the big talking point of CES this year the SmartWatch 2 which is a phone on your wrist and you can put apps on it and get your phone calls on it to your emails on it what are you getting back from feedback from research when it comes to consumers and their interest in and understanding of smartwatches too because I mean I stuck reporters we're hearing it all the time but what do you guys see maybe a little too early to actually speak with confidence on that topic it's it's still very new right and you only have two wrists so how many things can you put on your wrists but what we are hearing is ease of use is critically important people want to take their content with them they want to be able to multitask whatever the device may be and the easier we can make that for them the more though buy into the proposition and there's also a camera here there's also a camera this is our alpha five thousand i announced this last evening as well and that is a six-hundred-dollar camera the world's lightest interchangeable lens aps-c camera pretty cool pretty cool and again a great great machine it you know I could see a professional photographer taking this with them because it's so lightweight and it's got such great quality or the point and shoot customer that wants to step up their game so a really nice camera very affordable in a really lightweight package what kind of features does that have I know a lot of times the back has a lot more connective features then then we're used to yeah it's got the tiltable screen it's it's got a 16 250 zoom lens share that simple screen a guy was all the way up like that it comes all the way up yeah it's guides 180 degree tilt table it's got the aps-c see my sensor sensor in it so you know it's it's a really great camera for an affordable price well speaking of things that bend what's your take on bendable screens for televisions this is a very buzzy thing right now but it's like ooh and aww but but where do you see the practicality and and and where that might be going in technology for televisions I i think you know we had we brought one to market in the US this year it's been a niche for us it's sold okay but it's been a niche I frankly prefer the wedge design that we introduced last evening it's elegant it's great design but it's also functional with immersive sound built right into the the cosmetic of the television you guys also make a some pretty good Windows PCs but windows as a whole as I've been doing so well recently what do you think it needs really microsoft needs to change to really drive that forward you should ask windows microsoft that and I mean we have a great relationship with Microsoft we're constantly innovating along along with them and you know our duo and our fit this year have been really successful so we're pleased with with our bio business well thank you Mike I really appreciate the time you taken to show us some great gadgets and talk to us about sony so thank you so much my pleasure thanks for having me here well there's lots more to come up here at cnet next up we one of the most popular super sessions at CES it's seen its next big thing coming up at the top of the hour brian Tong we'll have more details after the break so don't go anywhere you