Stamping out aggressive mobile app ads - CNET News
Stamping out aggressive mobile app ads - CNET News
2012-07-30
a trip to the App Store can feel like
Christmas with the download of a new
free app it's also become a playground
for aggressive ads and malware this is
something that we're seeing where
security companies are realizing that
especially in the mobile age where it's
sort of a wild west anything-goes
scenario some seemingly innocuous apps
bombard smartphones with spammy ads and
icons and it can get worse you have that
network set without your knowledge can
take your email address or your phone
number and then send it for who knows
what to to some server someplace Kevin
mahaffey is the co-founder of Lookout a
mobile security firm trying to educate
advertisers about what is considered
okay any time an advertising network is
putting advertisements in a place where
you don't expect them we think that's a
problem the firm estimates that five
percent of free Android apps have
invasive advertising that's hundreds of
millions of downloads so how can you
protect yourself from invasive ad
networks and app malware first read the
Terms and Conditions this is not a
20-page terms of service that you have
to read through it's a very tierce very
short message next make sure that you're
downloading from a known source and
finally check out lookouts free software
download that lets you see the behavior
of apps and uninstall them accordingly
in San Francisco Jonah's tishnar
cnet.com for CBS News
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