Gadgetory

I think for me you know I got a thing for you let's share the same name that's love nothing cordial let's get back to the basics see me no need for lacy it's just a name no it's Who I am to you that's the worst thing I switch to t-mobile because of the flexibility I don't have a contract which I love that the simple choice plan is so much better because I know what I'm gonna get every month I'm happy with that it's great to understand what you're paying for within the first two weeks I was using ten gigs I'm thinking I could not survive doing this with another company because they would have shut me down by now I have a 5s right now as soon as the six inviting me to go trade it in and get the new one I like the fact that the installments can go towards a new phone if you want to upgrade even overseas I still want to have fun with my phone overseas I still want to be worry free which is what I'm able to do with the t-mobile phone once I switch to t-mobile and went on my first trip I said wow this is so much better I got lost and everything but what was nice was that I had the data to pull up mast to buy my way home yeah we've got this thing we'll pay off your early termination fee so like okay where do I sign up I don't think it's right at all to have to pay for an early termination fee when you're done with it you're done with it and that should be the end of it immediately when I walk in this store the representative goes are we paying for your break up today and I said yeah t-mobile is the it brand right now you have wireless that's what you want to go to me they're the pioneers of the new the new age of cell phones because they take chances promise less and deliver more after light t-mobile has that I'm really really glad they switched are you man customer for life with them it's probably like the best thing I ever did with my cell phone t-mobile keep doing what you're doing ladies and gentlemen this has the main events of the evening we la from the soda Paramount Theatre in the Emerald City and now it's time introducing fighting out to the magenta corner please welcome John the un-- CEO okay good evening everybody especially all of you that had a real long day if they gave you any of those hologram cameras you can point them at me and see if they'll tell you who I am oh they didn't give you one sorry I hope you got the goody bags welcome to Seattle there should be an energy drink right next to the do be in the bag for you to welcome you to the state of Washington hi I should acknowledge right up front that this is a rather unique event our friends from the media here our guests of honor we did invite one or two people to join us today I got two groups of people we have quite a few of our local customers and maybe one or two employees from Salem Bellingham in Belgium I I bring this up for two reasons to some of you I've talked today in the media with I want to help you understand this group is not a plant nor are they coached they're out of their goddamn mind on their own and if you want to know one of the biggest differences between t-mobile and our competitors is this is what our employees and customers look and sound like every minute of every day now that video that you saw I love that video because what I've been doing since I got to t-mobile and it may sound oversimplified but I can guarantee you when this story is written and students want to know what did we do at t-mobile I guarantee you what I did every day since I got here and I do every day for a living is talk to individual customers those people on the screen and with all the geniuses in the telecom and the wireless industry and business in general we make it so complicated we talk industry structures in customer segments and retail distribution channels that is a complete crock of bullshit this is nothing more than an industry of 250 million individual people that if you take the time to talk to them on Twitter talk to them on Facebook talk to them in the store they'll tell you everything you need to know and then in this audience are the only two other people you need to know a customer care replica B knows to people you hear everything and then in a retail store a person who for a living talks to you about what you want in a device and a wireless service and I can guarantee you everything we do everything that happens at t-mobile the entire uncarrier revolution comes from those people and from solving these pain points and the last thing that was up here I want to guarantee you on we're gonna end on this note today as well very important we will not stop we will continue now so so since since we started this together and I don't feel together with all of you 17 million people have chosen t-mobile and that since the uncarrier revolution 17 million now customers and not just our customers and that's an important difference customers in the wireless industry are experiencing Wireless in ways that they never did before either they're with us or they've had the benefit of our competitors responding contracts this world of no contracts no overages this isn't that long customers are rejecting deceptive phone practices and if you can remember back when we started this and I was going on and we were talking about this craziness of thinking that that phone you know cost $99 it's a thing of the past upgrade plans where did that great idea come from it's like everybody has an upgrade plan now international roaming these things are all things that happened here in what we're doing and it's about transforming an outdated industry that's something that we're gonna talk to now I want to start today about the announcements were gonna make today and what they're about these devices our competitors don't get that this is not just a phone they don't get it and by the way they were created our competitors were created when what you got this for was to make a phone call that's not the world we're in anymore smartphones our mobile supercomputers we use them to do everything that we do right in the palm of our hands and what causes that to happen data data networks carry every Meg of your text of your mail of your photos of your songs and very important for us we see ourselves as a mobile Internet company now why does that start to become important you know that in 2012 connected internet devices mobile Anette devices surpassed pcs right and as we head into 2015 mobile Internet users will surpass fixed wireline users right so the big question is why does the industry treat data users as second-class citizens why are there overages why are there limitations and for example we try to eliminate over just 200,000 people signed up right away why haven't they gone away we're gonna explore this together there are very good reasons that I'm gonna point out then we're gonna solve a few you know users like Roger the Twitter maniac over here inna 78% of Facebook users a mobile 76% of Twitter users 66% of streamers of music are mobile now we're at a tipping point we're officially crossing over implications first a question why don't they and team Verizon offer unlimited data plans okay let's let's list the choices a they can't be they're greedy bastards okay or or my favorite see both okay now it it is pretty clear to me what's happening and I'm gonna use this as an intra pologize I won't go as on as long as somebody did this morning but I've got more to announce what's happening is these folks were created to help a network make phone calls on a fixed wire network and that asset needed to be monetized they needed to make a return on it so they were trying as long as they can and now they're slowly creating their data networks and holding back as long as they can to monetize the incremental investments mainly because they can their mobile their utilities phone calls were an app now t-mobile's network let's talk about this for a second and this is what we really wanted to talk about today before we solve some pain points our networks designed different it's built for data let's explore that together this generation not mine this generation here these young folks they were built purely for the mobile internet age you got the guys don't get it see these maps we keep seeing these maps are you sick and tired of these maps you know you know what this map is it's 2d it's a 2d map it's flat if there's a piece on this map where you can make a crackling phone call it gets filled in so let me help you we are all all of us going to cover this map and it's time that this map starts changing because one color thin is not enough it turns out that Millennials and the new internet group they used data and we know where and when they're using data working with our spectrum portfolio and what Neville and his team have been doing our data is concentrated where and when people use the network so we've got to coin a term called data strong so let's make this three right let's look at this Network and where people use the network and let's start to change the dialog what's most important to you if you spend 97% of your time in the city downtown in Seattle and then you go who knows where to Montana ok and you can make one phone call there which by the way we will be able to do we're moving towards complete ubiquitous folk voice coverage but where you work and play every day the differentiated capability of data usage is off the charts different I think that dialogue has to start the fundamental difference in the approach between us and the other guys let's just look at this t-mobile customers how about this for a small wake-up t-mobile customers use 69% more data than an average Verizon customer they use 61% 61% more data than everybody in the family ok but here's the shocker for you I saved my favorite for last an average t-mobile customer uses 100 percent more data than an AT&T customer 100 percent now why here's the wide t-mobile has far more network capacity per customer than any other carrier doesn't sound like the conversation they're telling you does it how about this one you ready t-mobile has 70% more spectrum per customer than Verizon and and we have and by the way nobody's been arguing this remember when I brought this up earlier this year that we have the nation's fastest 4G LTE network no dialogue happening it's no Doubt's when you take those together mobile antennas our DNA better adapted than the utilities fundamental difference so what do we have as an issue here big news wideband LTE now launched in 16 markets in the United States okay let me explain to you what this means we have 230 million pops of belty we have 250 million by the end of the year we look at wideband LTE as at least 15 by 15 okay and we will be 20 by 20 and 90% of the top 25 markets okay what are these speeds mean you ready up to a hundred and forty seven megabits down and up to 40 megabits up okay 147 magnets that is a 90 minute HD video download in three minutes or an 11 song album in seven seconds what what that also is what that also is it's so much faster than even the laboratory promises of whenever the hell sprint finishes the SPARC network whenever that is this is already faster than the laboratory white-coat guys are doing in their demos so data strong ready now here's the next piece of both team here are the dialogues about volt e15 markets launched a hundred and seven million people currently have voting right now will have nationwide deployment of volte by the end of the year so these things sound to you like what they should sound we are absolutely kicking their ass on both fronts wideband LT and volte way ahead Neville and his team completely annihilating the competition so here's the before I go to this piece I would just say the dialogue around t-mobile has shifted so much listen to us we are fighting the battle on network in one and a half years what these guys have done has created we want to taunt you about the network now here's where we get to the pain points here's what drives me nuts I'm absolutely out of my mind on another set of issue do you know the media spending in our industry in a year in the United States on TV media it set a six billion dollars six billion dollars that creates this cacophony of the biggest bullshit in history maps and charts and promises and happy families running through the goddamn store it's a joke I mean come on you got Grant Hill and you got the little woman telling about playing varsity bet this is this is how America makes Wireless decisions when this supercomputer in your hand is truly differentiated in many places what the fuck do I care about all that so here's what it is what I always get is you know every time we do something people don't tell me you know hey that's a great idea they say well how are you able to do that because the assumption is that these high-and-mighty do APPA lists that are raping you for every penny you have if they could do something nice for you they would the fuckers hate you I'm telling you so I promised myself I wasn't gonna be angry today so I'm gonna be happy okay and there was a pool as to how many time I swear so I promised him I'd say at least four in the first five minutes okay so here's the here's the tough one the industry wants you to be confused they want the way you purchase to be tough how about this stat 46% of Americans say they have gone in and made a Wireless decision and gone home and regretted it remorse how about this one out of ten in the first 30 days has changed they've gone back so let me help you this is a higher remorse rate by a factor of thirty three percent then the used-car industry and and if I'm not ashamed of my own industry it's just about the same as the cable industry which is really a low bar to try to put out in front so this is the pain point this is what we're going to try to change and solve and trust me not just for us not just for t-mobile customers but for everybody you so much data Instagram Facebook YouTube I'm always sharing photos I'm always sharing videos t-mobile is crucial the speed is just amazing t-mobile's network is a lot stronger than I thought it was going to be Paige Louis's like that once I switched to see mobile I said wow this is so much better I love what the interior is doing but I know they say they're fast but are they fast there everyone trust a map on TV I trust it when I see it once before and it was not good am I ready to do it confused with all these claims and ads about networks everyone says they have a ton of data and I can't be like yeah sometimes I think we create these videos for ourself I hope you are entertained with that now for me the last time I had a seven night stand was approximately never but if you remember back in January when we invited people to break up with the carriers some weren't quite ready and what we started to hear from people was the concept of they wanted a pain point solved they wanted a test drive and we are so confident about our network capability and by the way both ways there may be some customers that it's not quite time it's our time for them try it and then after a seven night stand you can make a decision and most importantly we think everybody should cheat on their carrier we are we hold in this world of reality we believe everybody every Verizon every AT&T customer should cheat on their carrier and enjoy every minute of it so what we've done is partnering with Apple which were very proud of anybody can for seven days get a fully loaded iPhone 5s with an unlimited data plan and you can test drive our network and then simply return it to a store and it is zero cost no down payment and it'll be fantastic to see and by the way very importantly we also found out that an unbelievable low percentage of Americans actually know that t-mobile carries the iPhone so if you want a test drive an iPhone 5s this is here for you as well so what I'd like to do this is big it's very exciting there's a lot more to it I'm gonna ask Mike Seaver to come up and give you the details of what we call test drive and a seven night stand you guys like the seven nightstand yeah you know people ask us when we do these things this is the fifth one and people ask us where do we get these ideas how do we come up with the pain points with the with the focus areas for uncarrier and its really simple we listen to customers we do this astounding thing of listening to customers what they want what holds them back and just solving them as John said and so when we came out with uncarrier we eliminated contracts we got rid of them with simple choice and we got rid of the stuff that people hate about contracts we got rid of overages we got rid of the upgrade runarounds we made the world's your network at no extra charge and millions of people responded but some people who were held back they said do it we listened because and what they said to us was pretty simple they said okay but I'm stuck in a contract I've got a family plan contract with staggered expiration dates and I can't get out I love those things but I'm stuck and so we solved that one too with contract freedom in January and set them free what this is about is about addressing the next thing that people are telling us they look at this and they say okay the uncarrier revolution makes a ton of sense but it feels kind of risky how do I decide how do I know for sure that it's gonna work for me if I make that decision and amazingly the way this industry answers that question until tonight is patently absurd the way we answer the question about whether or not this is going to work out for you is is a buying process that is worse than used cars I mean imagine it what if you went to a car dealer and they said now just take it you can't drive it just take it no one would buy it that way and yet we don't question that this is how Wireless works and it doesn't just work this way sometimes it works this way across the industry last year 82 million times that's the number of gross ads in our industry people were forced to make buying decisions in this patently absurd way as John said what you do here's how it works what you do is you take your whole family and you come into a retail store and everybody hands over their phones including the entire digital life that they built into these phones and gives it away never to be seen again and then you pay hundreds of dollars for every person in the family to get a new phone spend a half a day of your life moving into that phone reinitiating your digital lifestyle into it and then only then after a few days you figure out whether or not it's gonna work for you that sound okay is that sound like away and somebody should buy Wireless but it's how it happens 82 million times and so we said why don't we just do it differently why don't we just make it totally free come in get an iPhone 5s sign up we're gonna send it to you and when you get it you can use it check out the network for seven days and the way it works is pretty simple I was I thought to myself let me make a slide to lay out the process that people should follow so that people will get this at the press conference and then I made the slide and I thought to myself well I don't really think that was it was probably necessary but it works like this you go to tmobile.com/the get your name and address so we can ship it to you it comes in about two days we're gonna take your credit card number we're not gonna charge you all we're gonna do is make sure the shipping address matches the billing address and we're gonna make sure the credit card number is good you pay nothing there's no deposit there's no payment we send you an iPhone 5s or whatever is the latest and greatest iPhone and then you take it for a spin bang on our network for a week have a ball take it for a seven nightstand sheet on your carrier and then bring it back that's it bring it right into a store where one of our representatives will take it in and you're on your way and it's a complete transformation in the way to assess whether or not it's gonna work for you now you might remember when we launched on carrier for contract freedom we did it with a little bit of fun we can't help ourselves so we launched you might remember it the break-up do you remember that the breakup letter so we thought well if we're gonna do a test-drive we need to have a little bit of fun with this one too so as we've been saying the t-mobile test-drive we're referring to it as the seven night stand so what we're launching tonight is the seven night stand challenge now if you're taking the test drive there's a there's one for each day that you can do if you're not taking the test drive knock yourself out this is for everyone because it's a chance to have fun with this thing to win prizes like gift cards or free t-mobile service or trip set for seven glorious nights a romantic getaway to someplace that you can use your simple global data and each each day we're gonna give you a new challenge of something you can do like for example confess your cheating ways like this guy who says he's posting I'm coming clean I'm cheating on you with t-mobile we have a phone together so it's a little awkward or or this person another challenge is to flirt with t-mobile a little and so this person says hey t-mobile can you open a pickle jar for me your networks so strong or or you know and as it goes along it gets a little bit better maybe you're gonna stand in front of an AT&T store with a sign I'm having enough seven nightstand don't no need to wait up no need to wait up or come it light or light people did tens of thousands of times with the breakup letter come in to our store where we've got a few props and you can post it like this one kiss off Verizon have your picture taken put it on the internet and have a lot of fun with it and and you know what it should be fun because what we're doing tonight is we're bringing in the end to the control that this duopoly has had on the way this industry buys things the way consumers are forced to buy things what uncarrier five is all about is making the buying process simple getting rid of buying blind let people see this data strong network let them know that it'll work for them take the control back and have fun with it along the way so I hope you love it what I'm gonna do right now is ask John to come back and what we're gonna do is answer the first and most obvious question so we're gonna take a lot of questions I know there's some there's a tremendous amount of questions I know people want to have but as we get started I'll tell you that the biggest question I usually get in these events we usually end with which is is that it will there be another uncarrier in the future and by the way when is it and let me just go over here for a second because I think what I'd like to do is answer that question by telling you yes and it's right now face okay music freedom so the answer to uncarrier 6 is right now okay yeah I knew people thought there was going to be some sort of a free streaming service given out in Seattle today they just picked the wrong location when they guessed it so let's just talk about music freedom talk about a pain point and a trend a hundred and thirteen million people stream music on their mobile devices now that is up twice since last year and in the last couple of years the streaming traffic on our network has gone up six-fold so talk about a coming attraction how about this sixty seven percent of streamers do their streaming on mobile devices remember that trend in the beginning and what's happening here now how about this a huge percentage of people forty percent and growing say that they limit their streaming on their mobile devices because they're petrified about data bucket overages and charges that they're going to get from the carriers major fear major pain point now me I am a music fanatic and you are going to hear one of my favorite bands tonight I use my phone for streaming all the time it's the best way that I can stop having to listen to these guys talk to me all the time I've got running I've got driving I've got soundtracks but the smartphones are where we do this and I and we had to unleash this for customers it's a big pain point now fantastic to see these trends that everybody wants because what do the other guys do they see everything as an opportunity to tell customers what to do and to gouge them and this is gonna cause some pain the data bucket overages how about this what happens one of our competitors has decided I know you love streaming I think you should do it with beats I don't give a crap if you like Spotify Rhapsody Pandora iHeartRadio iTunes radio slack or Beatport Milt I don't care you're gonna use beats and then every goddamn note you listen to including the ads we're going to charge you for that's how they unleash streaming another one of our competitors said hey I know this is a big deal we're gonna have a big event and that guy that sings happy that makes me sick is going to come in and you're gonna listen to a bowers until you stab somebody just sick of that freakin song okay and here's the special I got it for you give me your credit card I'm gonna let you buy Spotify at a slightly discounted rate for six months and then six months and one day we're gonna Jack the price up and yes it's going along with the rest of your family against the data plan this is the way you do so what do we do we free you and back to the first point why because we can because of our network because of the data capability and this is a trend so music freedom means that every single note from right now starting with the top seven or eight which account for 85% of music will come free not against your bucket and even when you exhaust your high-speed data bucket you will still stream music free at a high speed so we're gonna talk we're gonna talk some more about that but this is this is where people start to say you know I will tell you we will never run out of things to fix in this industry all right because even and I'm gonna let Mike talk about this but even when we started fixing this one and learning more about internet radio we've figured out that internet radio was broken and we may just fix that as well so let's um let me ice doesn't get Mike up here to just say that it's a pain point it's a big one it's a growing one and we decided not to step in slightly but to completely eliminate it forever and I guarantee you starting tomorrow customers are going to show up for this service and customers are going to show up at our competitors and they're going to demand the answer as to why can't I have this from you as well so Mike ones come up so let me tell you to underscore what John said one of the fundamental differences between our company and everybody else when when our company sees a chart like this one that shows that music is a phenomenon that is going nuts that has doubled in the last year that reaches a hundred and thirteen million people on their mobile devices we see an opportunity to set people free our competitors see an opportunity to gouge people they see an opportunity to grab overages to lure people in with bundles and apparent low prices and then get you on the data that's the difference between our company and the others they're doing it wrong our view is really simple our view is let's just give all the top streaming services all of them in fact these six services represent 85 percent of the streaming music data traffic on our network let's set the data price for all of these services to zero let's have full speed streaming let's have no data overages no caps unlimited let me ask you a question when was the last time you heard 18 T or Verizon even utter the word unlimited come on they view it so totally differently and that's what we're excited about tonight and by the way not only these top six services but also a couple of our of our closest partners services like milk music from Samsung and also an app that we're very excited about coming soon to all the app stores from our partner SFX beep port music and EDM sensation coming soon will be included in our program and so what we're doing is essentially saying look let's just stop the complexity and the confusion and get behind a concept that's very easy for people to understand it's free it's free and it's unlimited and we're doing it for one simple reason our network can handle it our data strong network can handle it we're here tonight to talk about the difference between our network and streaming music is a showcase of what makes t-mobile different our data strong network is concentrate where people demand the data and we can do it and as John said there's one of two reasons why they're not doing it either their network can't handle it or they just won't and so it's time for us to challenge this industry to change now we're gonna have some fun with this one too because obviously eight sites doesn't make the internet part of the magic of the Internet is that you never know who's gonna be trending next and so what we're gonna ask is for the social community to help us out because we're gonna expand music freedom as we go and so you can go to tmobile.com/the winners will be added to music freedom as we go along we will expand this program as we go now John started to hint at our final announcement of the night and that is if you stop and think about it for a minute music freedom is fantastic for each and every t-mobile customer on simple choice but there's one group that's kind of left out it's those people on our totally unlimited 4G LTE plans after all they're streaming's already included in their plan and so we set out to do something really special for these customers because in many ways they're our very best customers and we scan the landscape for an internet radio service that we could provide for these customers probably not surprised for free and we didn't really find it because what we found was internet radio itself as John said has a few pain points involved in it there are some things that people aren't getting from their internet radio and so we sat down with our crosstown friends at Rhapsody and we created together and asked Rhapsody to create Rhapsody unreal being announced and launched tonight from this day available in all of the app stores available in all of the app stores nationwide tonight a totally new internet radio product that takes things to a totally new direction it's $5 a month for the public but you might not be surprised to hear for our unlimited 4G LTE customers on our newest plans it's free it's included and for every other t-mobile customer it'll be available at a discounted price of $4 now what's interesting is when you think about internet radio and the phenomenon you saw that graph the phenomenon is incredible when you when you look at internet radio itself there are a few issues because with internet radio you can't necessarily replay your favorites you if you like a song you love a song you can't necessarily replay it with Unruh do from Rhapsody you can with under a do you can listen to the tracks you want with Unruh do you can skip as many times as you want there's no advertising and there's 20 million so we are very excited about this you guys this this was a double bill we threw a lot of News at you tonight uncarrier five the t-mobile test drive the seven night stand transforming the way Americans buy Wireless and eliminating buying blind and uncarrier 6.0 music freedom stream all you want data charges do not apply because music should be free and rhapsody Unruh the first breakthrough radio product that solves the pain points and lets people stream free lets them choose their music unlimited unlimited skips we're so excited about bringing you all of these news and we know that our friends in the media have some questions and so to do all that the first thing i want to say is neville raised in the house so now don't come on up and john come on up and we'll be happy to take your questions so so as we go to Q&A just um I want to get some unbiased feedback what do you think about these announcements t-mobile somehow I thought you'd say that listen as we go to QA I want to reiterate something that we started with everything we do is about solving pain points everything we do is forever everything we do is designed to change the entire industry so I'll jump ahead to one of the questions I always get on these which is you know what are you gonna do if the other guys respond and do what you're doing and I have two quick answers I don't give a shit and I'll celebrate because we changed the industry and then secondly what I will say to you is a commitment we will not stop and continue to give us the pain points and we'll continue to solve them so with that why don't we now I want to point out I know we have a lot of customers and employees this is the media's chance to ask questions so please know positive or negative feedback to their questions no rushing the crowd here this is where you be quiet and respectful you got it everybody do - all right who's first got one here hey John how big ring guard current analysis so let's say you're looking at this great new plan that I want to take its seven-day test drive and I'm not an Apple fan I'm more of an Android guy why can't I test drive the Galaxy s5 yeah you know to start we took this idea to our partners at Apple and we have a you know an evolving relationship what I also said is you know it's clear that there is a very low awareness in our customer base about the fact that we carry the Apple product strangely enough statistically it could be you know 2/3 or so of what most people's awareness is of a carrier so it's very low and so we're trying to solve several things so is Apple you know we've got a great partnership growing with them and I think you know Apple is also interested in the fact that the fastest growing wireless carrier in the US has a low penetration of their product so we brought this idea to them they responded they're providing the devices to us for free we're providing the service and capability to handle the process and so I think it's a win-win for us on both fronts now where we'll go over time I don't know but I think having it very targeted and focused at launch point here today is you know extremely important yeah I was just wondering are those six streaming services you mentioned the only six that are starting at launch or is a Google Play Music included in that well actually it's eight so it's the six plus samsung milk milk music and also Beatport Wendy port launches and that launch is coming up and then what we've got is this voting mechanism on our website so people can choose which is the hot trending one and and Google play's the Play Store is one of those on so we'll see you know we'll let the public vote I have a feeling there's a lot of Google fans out there so you know we'll see how it all shakes out hey listen this is some these services account for 85% of the internet streaming right and that's a changing industry there's a lot of action going on you know we keep talking about our partnership with affects some of the things that we're doing around you know a couple of upcoming shows and things that we're going to work on together but Beatport which is the place where djs go to buy their music they'll be you know doing things and they'll be evolving I think that's a space to watch well my commitment to you is if there's something that people want vote and we will add it we will add all the services that customers want in an orderly process so we'll probably have a contest for three weeks or so and then a month add a bunch of them in an orderly way but if you want it will at it be the same price free yep from tech I've southern nightstand sounds really cool I was just wondering if there's a huge demand are you guys gonna is there any kind of capper you're gonna run out of devices yeah and also is there there's no restocking fee or any kind of hidden charge of people want to give it back no no in what we've said is we will do at least a million test drives in the next year a million okay now if there's a lot more demand we'll do a lot more I just think it's a very cool idea we not necessarily the seven night stand idea but you know I mean my thought is why not why not you know what what I've been what I've been watching is you know one of the biggest games that people play out at night with each other strangely enough it's sad about our society is speedtest you know hey how fast is yours how fast is mine and you know geeks sit there like me and speedtest and we win by the way all the time you do that's yeah so you know what I'm aspiring to is an even sadder world which is where you don't even need a friend to speedtest you can have to yourself so like I can go out to the bar with my best friend me and I can I can order another round for both of us and I can speed test at both and then you know I think the fun part is it's a no-lose event but strangely as I said there are some customers that you know travel 30 miles to a store with their family and we want them we want them to know that we want to make sure the service is right for them because I know that between today and a year or 18 months from now my service will be great everywhere and if it's not yet today I want you to know I respect you enough to have a test drive I also want because I hear this all the time I think Roger gave me this line today it Rogers one of those guys that outside of getting me in trouble in Las Vegas with a TMT and by the way from now on I'm only going out with ena because Roger gets me in big trouble the the you know the issue is he always says when I talk to a guy I mean that's like hey telling the doctor hey I've got a friend that's got this issue and in the and the issue usually is I talked to this guy and he said he tried your network at his man it didn't really work my suspicion is most of those are either third-hand sharing of information or two to three-year-old information and that what I want to do is I want to answer those with for free let me just try it let me just show you that it's different and I think the hard part is when you get that phone for seven days and you go home and you go out every night and it's not just a little faster it's double and it's perfect what's gonna happen make a lot of people are gonna come even you you know I urge so the the mobile the music freedom thing is pretty interesting but from a net neutrality perspective I think it's problematic to treat a certain kind of data differently than other data just because it's music and I'm wondering if you guys thought through those issues and if as a you know data first kind of company if you think that's problem so you actually think that somebody would have a net neutrality problem with you giving it to them for free thank you yeah I I I don't agree especially since you know if you have a different service that you want and it's being used we will put it it's a technical inclusion in the process it takes a short period of time to get the appropriate site get the URL figure out how to whitelist it and get it on the network so it's more so than that our idea is to give free streaming of music to everybody and I I don't I don't foresee the uncarrier x' issues and what we're doing with the industry being other than something that the proponents of net neutrality would really be supportive of and by the way other than surrounding unreal with our new partnership with Rhapsody there's no commercial relationship between us and any of these top providers there's some technical integration to make sure that we really do get that data intercepted and set it for free but there's no you know this is being paid for by t-mobile we're providing this service to our customers and our North Star is our customers I mean these principles are important we respect them the customer is our North Star hi Yan Dawson from jag door research a lot of the data out there suggests that it's video rather than music that's the major consumer of bandwidth on networks and that if you bump up against your cat that's much more likely that's because you're using YouTube or Netflix or Hulu rather than a music service so I'm curious to kind of get your take on a is that what you're seeing on the t-mobile network and B would you consider doing something similar for video in future yeah I mean let's let's be clear right clearly video uses more than streaming music quite a bit more and I think I've made my comments clear about the young guy in the AT&T family that was searching porn the you know so so one step at a time I think what we are doing is we are pointing out and this free streaming of music is amongst other things it's an attempt to get people to think differently about their data service you know provider and to if they bump up against their data caps they are far more likely to be AT&T or Verizon or Sprint customers than ours because as we've already pointed out between 61 and a hundred percent more data per user on us so we want this debate to take place we want the questions of unlimited and as you know we offer an unlimited data service for a price that's something the other guys don't do so we want the debate pretty clearly to provide something right now that was free video would have far bigger implications on even us so I think you know the answer the question and but we're certainly open to moving people to our unlimited plan which will take care of their data but who knows when I'm Neville's age and we're doing uncarrier 22 I mean anything's anything's possible I appreciate you participating and bring my son to work there but as of tomorrow Mike will be going back to school awesome show Thanks great excited about the music I was gonna ask the video question but I actually have another question related is there any way you can make it such that we can actually configure which music services we want in our you know in our dashboard on the team website for those of us who maybe use some more obscure ones that's high-wire yeah we'll have to think about that I think the you know the mechanism we're putting in place is now let's have folks vote a vote about what are the most popular services they want to see us you know drive that free streaming to so I mean that starts that and we'll see I mean I think we can take can be very fun yeah we'd have all the ones I want and not other ones would probably win in the poll you'll list much okay just to get the gist of what we're about I would have no problem with that and it certainly is our intent the the only reason we've done you know the first group and then we're having the contest is it's it's a simple process of getting connected with the provider providing the URLs figuring out what the you know what the services that's coming down whitelisting it on our network and getting it set up but if there was a way to do that an automated fashion would be all for it we have every intent of moving every streaming service that people use over to this but I have no get-together never know I know what I got to do tomorrow but we listen I don't want I do want you to understand that's how we think to test drive going to effect and then what happens if I return a phone after on day nine or and break it or something like that so it starts on Monday that's when the first time you can order a phone is on Monday when you go to tmobile.com/the pre-registration page up tonight but Monday is when you can enroll there's gonna be a little bit of a grace period so you know we know that the way this works is you need to come back to a store when you sign up by the way we're going to show you some stores that are near you and and you know you can make sure that it's gonna be convenient for you because you must return the phone to one of our stores and there's a little bit of a grace period we're not gonna like slam your your your credit card for $700 on midnight of the seventh day we want to make a great experience and a positive experience for our customers if it's similar to this question remember we're not trying to make money on this right we don't want to ring that card and have a fight with you we're not if you come in and the phone's got a little scratch and we're not gonna ding you for that and we want you to have the test-drive return it and we want you whether you come or not you want we want you to think that was a cool experience and you like us for doing it and or you come in the store and you you know you purchased something else so it's Monday how many how many of you this is not for the people in the back how many of you right now here used other than t-mobile now don't be shy okay and not view just quick how many of you will ty try a test drive okay and if it's way better how many of you will switch okay it's not bad and the rescue stupid or or just wealthy or you want that hologram Roger yeah hey by the way you raised your hand for all of those maybe see how frequently can you use this program like you know maybe today the network coverage isn't great but six months from now it is for like a customer who test drives today or next week like how long before they can get back on and do nail wash on one test drive and then they're done yep once per year per household or credit card number once per year yeah okay there's so many things that I could say Roger so many you're so you're such a glasses glasses half-empty guy dnews love also from the tri-cities first time attending one of your announcements and as a corporate owner do we have corporate plans for corporate companies since most of these business owners down here beat media if there's corporate business plans one I raised my hand on every one of those questions - yeah now I'm not sure if I would change over yet and I like your shoes and I'm not sure I'll change over to your shoes he's gonna give you his shoes the answer is yes we do have a business-to-business portion of the t-mobile test drive and when you go to tmobile.com/the strive there's a link for business customers to the program works a little bit differently instead of signing up and having the phone come in the mail what you're gonna do is sign up and you're gonna be contacted directly by one of our sales reps who will hand deliver the phones you can have three phones not one phone and it's for two weeks not one week so it works a little bit differently for business customers we're gonna hand you the phones make sure that everything's set up for you and then personally collect them back after the two weeks so did you say this was your first to announce we come to how not bad you guys stay for the concert time that's all guys got to stick together I'm making any commentary on you look what else hey thanks for taking the question just wondering where things stand on the potential merger with Sprint and how the uncarrier initiatives can be affected by that we had a pool amongst ourselves on how many minutes it would be before and it's always fun to see how the question is prefaced you know at least you were kind enough to insert in the preface the rumored you know I'm clearly I'm not gonna make any comments son on rumor or speculation I I think the things that are important to me and I'd be glad to iterate on this topic the second part of this topic with any of you very important to me is that this uncarrier movement will continue and the competition in the united states wireless industry I believe is much better because t-mobile exists and I think it's getting better all the time now what what I think the United States is getting a chance to see is what an inkling of competition looks like and what we are looking forward over the next three to five years as a company is as I said how do we get the scale in the capital in the spectrum to make that map blank and big 3d and continue to change things in the industry and there are multiple paths forward for this company that our board considers one of them is consolidation of the industry without any comment on specific items but I can tell you in anything we do it will be about the uncarrier revolution and the t-mobile company and brand getting bigger and stronger and chain in the industry so we take take one or two more because I know you're had a long day yes anyway am I not going to take this question look it I'd be dead I think you said stuff I just wanted to make sure I heard you correctly it's the iPhone 5s now but someone also said it'll always be the latest and greatest iPhone is that correct so going forward greatest you know we're not going to get into details about the future after all there's no future product that's been announced you know we're waiting like everybody else for details of what's next but the intent is we want an Apple wants the very best possible experiences for people that's the way this has been designed the philosophy of the program is to put the latest hottest device into your hands so you can experience the device and the latest hottest devices happen to maximize the experience on our network so there's an interesting test drive here by the way we have t-mobile customers that have not migrated to the latest devices and it's interesting our own customers can test drive to see what the experience is like with the latest devices on our network yeah we're all for that as well cheat on us with yourself I mean I'm come on we're in Seattle loosen up anybody got one more okay listen and I would also tell you we got a little bit of time and I know some of you were exhausted and want to go get dinner or do something before we have this event tonight we will hang around we got a couple of media people to speak to but well hey if some of you didn't get a question you want to come up and get a follow we'll hang around for a few minutes and make sure you get that now members of the media in the lobby area you want to join us we've got an area out there for an after if you know place where you can get a drink and hang out and you know write stories as long as they're favorable if the stories are negative you know you're you're going out but what we also have for all of you is a test drive phone so for for all of the media we have a test drive phone for you to pick up not you out there with them Roger your test drive is beginning and this press rooms available for you as well now I would tell you please doors are going to open at 8:30 don't forget to come back for Macklemore and Ryan Lewis our hometown band is really excited about performing here and have a lot of surprises for everybody so why don't you take a quick look at what's behind us on the way out and then t-mobile you're free to go grab a bite and a drink before the concert and we'll see you back here at 8:30 but that take a look at this