Gadgetory

hi I'm David Katz mark from cnet standing with the LG 55 e m 9600 this is going to be LG's very first big screen OLED TV and perhaps the first that ships to the US market this TV uses o le D technology which is a brand new display technology it's actually found in some cell phones the Samsung makes but is the first time we're going to see it in a really big screen this 55 inch TV is thinner and lighter than pretty much any other plasma or LCD TV out there one of the advantage the Poulet is excellent contrast so we expect this TV to have very deep black levels perhaps flat as black as it can possibly get that of course improves the picture fidelity especially when you're watching in dark rooms and adds real pop to the picture in addition being thin in life this TV also has a really thin bezel around the screen so it's incredibly compact for a 55 inch model LG says the bezel is one millimeter although in person it does look a little bit thicker than that this might not be a shipping sample behind me however I bet they're going to slim that bezel right down when it ships in the third quarter 2012 as you'd expect from a really expensive TV this set has all the features all the bells and whistles LG includes into passive 3d which it calls cinema 3d so you can put on these inexpensive passive glasses to watch 3d on it the set also has LG's smart interactivity with the 4-way motion remote so of course all those features are kind of gravy compared to LED but they are included despite the TV's really thin size that pin sized also makes it impossible to put connections on the TV itself so there's going to be an external media box that connects to the TV that houses hdmi and perhaps some processing power too so it's going to be an umbilical between that box and the TV itself to keep the TV really good in life LG tells us that this TV uses a 4 sub pixel arrangement so in addition to the standard red green and blue subpixels there's a white sub-pixel that actually increases the brightness so that overcomes one of the traditional issues with LED LG tells us this TV will ship in the third quarter of 2012 price undetermined that's the real catch we expect his TV to retail for at least eight thousand dollars u.s. that's a quick look at the LG o LED TV the 55 p.m. 9600 I'm David Katz man from CES 2012