Gadgetory

well it was June 29 to 2007 along with a former Senator Donald Bell I was to pick up the iPhone at 6:00 p.m. from the Apple store in downtown San Francisco and then write the review that night at the store it was an absolute madhouse a huge crowd outside there was a queue of people that you know I've been waiting four days to buy the phone it was wrapped all the way around the corner and I was waiting there patiently and at one point the crowd surged forward an idea actually got flattened against the glass wall at the store I really just thought for a moment like I've never seen a crowd like this the doors open they started cheering I was ushered in the store really quickly along with Donald we went into a back hallway they gave us the phone they gave us you know like press release and a little of information and we were actually assured out the back door because they didn't want they didn't want us to see us walking outside the door or walking outside the front door we hadn't waited in the queue walked back quickly got in the office had it immediately photographed because you know we hadn't seen it yet we had the only thing we've seen it was behind glass at Macworld which was six months before you know this was one of the most anticipated two gadgets ever and we were holding in our hands we certainly one of the first but I was the first at Cena to actually do it so that was a cool moment Donnell denied at our first look video and then we went back to our desks we started looking at the foam twine with it and just started writing and ordered pizza so what we did is a live review that we are publishing it in sections live on scene it as we were writing so I would write you know a few paragraphs I sent it to my editor she was at home she'd send it back to me you know here are you with what tweaks or minor Corrections or whatever I stand then would publish keep publishing and it was kind of exciting because actually people really were following along and they were asking questions in the comments they were saying this is so cool like I feel like I'm remember always remember one person was like I feel like I'm at the Super Bowl right now but it was a supportive of really enthusiastic readership which you don't often get because usually you write something you publish and then it's done and then you see the comments but as you're writing to see the interaction from seeing readers was very cool and it's always something it took about Kosh I think we started probably started writing about eight and I think I left maybe at 2:00 or 2:30 in the morning when I look back at the review now I see that I had said doesn't live up to the stratospheric hype well not so much and you know at the time I mean I certainly was a great device it was amazing and it has changed the world has become all the best ones ever but at the time there were a lot of things that we were very used to using on a phone like photo messaging like stereo Bluetooth and other things that just didn't have and it was great promise and so I don't regret that line at all not so much but I knew what they were onto something big and you know that certainly has been the case