Gadgetory

what up CNN nation welcome back to scene it's live coverage of CES 2017 i am brian tong and join me here is CEO no crap from Doppler labs two thumbs up for this guy he's here to show us some really cool not even really cool to me a little bit of a mind-blowing wireless earbuds we know wireless earbuds are super hot and Noah first of all thanks so much for coming out here being here we appreciate it I know you're busy man and a let's just jump right into it we're here to talk about the year one year but is that the official name of them or what what do you guys call them you know what what do you call them dear one okay see that's that's why he's here to tell me it's here one thing they're here buds haha or here a bowls uh we don't like that see people been throwing that around I get it basically piggy backs on wearables which has a lot of connotation to it yes the way we look at it is here ones truly the first computer for the ears and I know that's a big statement yeah I was doing but the way we look at this product is obviously there's a lot of wireless headphones on the market and if you know we started with this product called here active listening the main purpose of pure active listening was to tune you in or tune you out of your world in a way that was right for you right showcase last but that was show yeah that was your yes right exactly right off the technology exactly and the purpose of that was we wanted to give people full dynamic control over how they hear the world we call it kind of superhuman hearing you put that product in and you could turn the volume up you could turn the volume down you could add filters like airplane mode and it was really kind of augmented reality now we knew to really make this a product that people could use all the time headphone functionality is something people need and so with here one what we did is we said look we're going to use the kind of basis of a headphone wireless headphone as a way to get people to adopt this product if you think of the analog of kind of the iPhone right the iPhones a computer but when Apple launched it they didn't call it a pocket computer they called it an iPhone because the core function to begin with was phone calls but then you had apps and then you add email and so the way we look at the world is we believe in the future people are going to be wearing tech in their ears a lot more and we want to give people a full feature set of you know streaming telephony but also the secret sauce we add is when you put the product in you can hear the world totally normally and that's what you're going to try today because what that allows you to do is still be able to interact with people have this experience it's dynamic as well as utilize a headphone telephony and everything else you'd find in a normal head I think what I want to be clear to the audience right now is that you know I brought here one on stage because I've never tried these um there this is really the first time that they're showing them off you know - you know outlets to showcase in video format yeah um do you guys have kind of been a little more secretive like okay we'll let some of the writers talk about it so you know to me there's this little bit of like tech hype built up and I just wanted to be to experience the first time but also allow you all watching a really understand what's going on here because quite honestly this is one of the products and I'm most hyped up for 2017 and so why not bring in the stage everything I've read and heard sounds bonkers so can you first of all to kind of like bust them out and yeah so Matt give me a give me a pair of here one so I also got a new nickname from instead of you know computer for years yeah how about a compute here we've you can imagine every version and I was the first one wasn't the first one we've even you know ear pewters oh every bad branding idea you can imagine I think that's great break your ear Peters yeah it's good all right take this out this is your one so the first thing is this is for your left ear okay I'm gonna get ya give give people a chance to kind of see these right this is like all wireless earbuds or hear like the here ones yeah this is a charging case correct yes and so basically the way the tech works is the charging case basically allows you to get multiple charges out of it but as you can see the buds are really small and we spend a lot of time with this a product yeah making sure we kind of tried to balance three things one is aesthetics it's really important to us this is a product people wear proudly because it has that pass through people are going to be wearing this in social environments right we actually launched the last product at Coachella and you can imagine having people protecting their ears is not the easiest thing at a festival but that's a whole part of the ethos of what we're doing we want to play in spaces where our normal wireless headphone can't because the normal wireless headphones about isolating you so you can listen to a string now we can do that very well as you'll try but what we can do that no one else can do is that full augmentation that allows you to connect with okay let's put in your image give it a shot your point like hype is cheap the product is what matter this again first first I'm a here one virgin yes they say okay I'm a hurt he referred her to keep ripping Arjun I guess okay so I'll pose this sorry is this a slap you're going in threat I put it in the wrong hole guys Wow here we go all right okay perfect there we go got it in this is for the right ear there you go righty-tighty lefty-loosey okay whoops there we go no it's perfect okay so the first thing you'll see is you have a product in yours but you can hear me completely normally like it's your normal ear so is there any setting that you set on this is R 0 so if you see basically the home app has the volume knob and so will actually perfect this is zero and so what we worked really hard on is what we're actually doing is digitally reproducing the audio entering your ears yours are completely blocked and the fact that it sounds like your normal ears was not easy to do this sounds very this sounds very normal to me so that's the whole point so your baseline is even though you have a product in yours you're just interacting with the world now this is where it starts getting weird I'm gonna Pat let's get weird turn up the volume on your world and all of a sudden everything is going to be very loud I can hear you letting deer really but then I can turn down the volume on you okay he just basically dead it's feels like right now it's like air butter in my area there are plugs right now that I I can't hear anything and so what we've done is you have this full volume knob but what we started with of course with this product is an excellent headphone because to get people to really adopt this we want to set the standard for wireless streaming okay so that's that's the baseline you got to get the table stakes right and then you can build on top of it again the iPhone hadn't made good phone calls you wouldn't have used it for email app store etc right so what type of music are you into give me some hip-hop give me some like that or give me a little RiRi whatever you got to do it I'm gonna give you some olds we're gonna give you some dizzee rascal it's gonna be and this will show you how good the basis so the first thing I can do is I can mimic a true wireless headphone so I'm gonna actually turn down the volume of your world noise cancelling and I'm gonna turn up the music wait talk right now hey how's it going it's good yeah this is good and so what we can do is what we did is we created a head carry right now I know so actually when you're talking like here's the first thing tap the side alright tap one tap yep oh wait what just happened when in a bypass mode you're not a normal hearing okay so your first like in your own world listening to music and then with one so let's say let's say you're sitting at your desk open oh you're you're at a coffee shop in a lady walks by that you want to talk to that's I'm looking out for all you nerds out there all right no but the point is right now we're having a totally normal conversation yes but you have a product in your yes tap again just trying to blow my mind here aren't you girl wasn't talking to me I'm back to my music yeah you got it forget you so you I don't need this the basic premise here got my Sinatra in my ear right now but actually so to that point actually I'll show you one more thing with the headphone we call this layered listening so right what I showed you before is the headphone right now you're listening to Duke Ellington at like thirty percent right okay but you can still hear me totally normally so now you have a soundtrack to your life yeah so the point of this is I'm controlling but you when you have this have the mix for yourself so maybe you want full fidelity of the world with the score I listen to the score of the gladiator all the time because it just pumps me up but I do it at 20 percent so no one knows I have the score the gladiator on it 20 percent that's just totally pumping me up Wow okay so you're still listening yeah yeah I will see you that are watching G are you understanding kind of what we're talking about this make sense I know you can't hear it but I'm able to experience the world around me while also listen to my music and on the fly change that like and I'll show easy now I'm gonna put the commentary for the Giants in your ears so we can be sitting here right now totally interacting with me but hooked into the game if that's what you need right it's true me well I hope I'm interacting with you more than I the game I'm not I hope I'm not that boring right or Siri Siri can just give you an update but we're still totally talking it doesn't remove you at all and that's one of the power of the ear right unlike the eyes where it's totally in the way you can do this kind of subliminally right I'm going to give you the weather right now yep weather update but again you're not removed for me and you can choose to listen to that you can choose what volume it's at you have full control these layers these are these are incredibly cool now a question that obviously there's a lot of hype around Apple's air pods what type of physical controls can you play pause because here's the thing my biggest criticism is you can only set it to prompt you Siri or pause and play so what level of control - yes sir 1/2 so right now we're we're we have several stages of you I so as you can see a lot of it is app enabled right now and we added cap touch because we don't want you to have to pull out the phone yes right now you can tap touch for bypass you can tap touch for phone calls and you can double tap for Siri okay right but we didn't want people doing all this you can you know some other exactly like volume drives triple Morse code on your ears that point is that's awkward yeah so step one is there's cap touch and there's the app next is voice we're really interested in voice commands right so this is an audio system you can imagine world where a voice pops in your head and says hey do you want to go into our restaurant mode and that's what I'm going to show you next kay and all you do is either tap or say yes and the system you never take your phone and we've built this whole machine learning backend that eventually will even become proactive and curate the world for you but we're jumping way ahead let me show you some sits because it's a compute here yeah exactly remember um so the bottom line is to your point we the UI is really important to us because it's as much about the social interaction as it is about the tech right you need to have this flow so we're gonna bring you deeper into the app and I know we're going to go through all this but again the big part of here that you're one that makes it different is all this curatorial stuff so what I'm going to show you next is directional hearing okay so we have directional mic snores so the first thing I'm going to do is just kind of turn your ears left and right what I'm going to do is actually Matt over there is going to talk and just right now kind of Matt's are talking so you can't can you hear what he's saying I mean I can hear him a little bit but can you make out what he's saying especially I'm trying yes but but not really right so if I'm gonna turn on front directional mics okay so now turn towards Matt just turn towards him and he hasn't changed his voice okay I turned to the dude and started hearing him louder this is disturbingly crazy yes this is a way he'll whisper to you question from the audience battery light great one don't you it depends how you're using the product right so the battery life for streaming is about two and a half hours with two and a half full charges in the case now it's a really important point that you were asking about air pods we'll get into this yeah this is an episodic product we are not just your normal wireless headphone if you want to just have a wireless headphone or wired ed phone right earpods you should go buy that this is a product that's really meaningful for specific uses right and you can use it as a great wireless headphone don't get me wrong but this is for the consumer who's in the open office who needs that tap so they can interact with people one of the biggest cohorts that comes to us is commuters right you might need to hear while you're biking the world or when you're on the subway you might want to talk to your or if you're in our airplane mode our airplane mode takes out the jet engine but doesn't adulterate human speech is crazy so you can sit on an airplane with a colleague have a totally normal conversation without the jet engine or you can listen to media and again with one tap the flight attendant comes up hey I want a ginger ale you tap again we're really aiming for these cohorts that need that real-world augmentation and uh you know just to explain to people this is really a technology that you have to experience I just wanted to kind of illustrate the best way that I could being your guinea pig a quick thing literally available no don't do that just put on crowd filter so if ever can everyone start talking actually in the audience just like blabber make noise la blah blah blah blah right yeah they're blah blah okay yeah so we're talking now yeah yeah and now all of a sudden they're gonna go away are you no keep talking so okay that's enough reaped out that's a badass so what he just experiences our crowd filter will tune into the so imagine you're at a restaurant right you can tune into the conversation at the restaurant and take out the dinner the world around you okay we're gonna wrap this up a little quick thing before we go I do want to do one comparison because I think this is important right I'm gonna let the crowd here we play a little game called CES or C II know and I you know from a fashion standpoint you know I'm gonna turn this way okay CES or C II know I'm gonna turn my head what about design yes again again that's what I thought that's what I thought all right thank you very much you're worried jailable in February February you're well oh how much here one is $2.99 $2.99 it's available for pre-order now it'll start shipping in fact I'm telling my blowing tech this is amazing guys thank you so much Noah