Gadgetory

The Impossible Project is the group responsible for resurrecting the old Polaroid instant film after its inventor discontinued both the film and the cameras project just started shipping its first camera the $300 I won think of it as a fuji instax for artistes the launch event took place in the Museum of Modern Art so historic which makes sense given the cameras design it looks like a piece of Modern Art which means you'll probably love it or hate it personally I'm not fond of the gray angular design but the designers do face some limitations in reinventing the camera for instance that huge sloped back is necessary because of the combination of the big film pack and a mirror that reflects the image through the lens down to the film plane there are some modern conveniences however including an iOS app for changing settings which you connect via bluetooth otherwise the camera is completely automatic unlike the traditional Polaroid instant camera the battery isn't in the film pack either and the viewfinder attaches magnetically and folds down in addition the ring flash around the lens doubles as indicator lights telling you the cameras connection status and how many shots are left in the film back