Gadgetory

the first time I was able to say Alexa play music and it started to play music that wow moment came actually very early in in our development the ability to see what the interaction would feel like to be able to ask for something with voice in a hands-free way and have have the result taken without you having to touch a screen was an amazing moment actually voice computing is taking over and Alexa is a big reason why I got a rare opportunity to visit Amazon's headquarters in Seattle to talk to some of the execs figuring out how to make Amazon's voices system smarter more conversational and ultimately more like a person we've really done more in the personality space based off of customer demands so for customers who really lean into this kind of interaction we wanted to make sure that we were giving them a delightful response we want to bring the same simplicity we afford in control today to things like discovering what products work with Alexa purchasing those products setting up those products and then using those products so I think you'll see us work hard on simplicity but I think about that voice controlled environment being being prevalent everywhere and available to everyone so when you go to your hotel room you'll use voice to control everything that's going on in your hotel room and hopefully it'll be personalized and know you similarly in the workplace in public places and in restaurants in cars voice will become the predominant way that we interface with a lot of technology it won't replace screens it won't you know it won't replace a lot of things you do analog today but it will certainly complement them and I think be present everywhere in terms of the smart home Alexa will sort of become fabric in the home I think that the other side of that equation is extending control than many more products I don't think you have to go ten years in the future to see the voice controlled self-driving cars you know everything else Amazon may have big plans for Alexa but those come with big challenges to the echoes microphones which are always listening for the wake word Alexa have made some people worried about privacy Plus Amazon faces increased competition from the Google home app and a smart speaker planned from Samsung so it's still new it's still ambiguous it's still exciting there are still myriad challenges that on the surface you know we don't know how to solve yet I think there's a lot of work left to be done here I think this is just the beginning of an entire industry