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The future of Netflix is lightning-quick streaming (CNET News)

2017-02-28
Netflix's CEO talks about the future of the company full disclosure I stream a lot of video on Netflix like lots of people Netflix CEO Reed Hastings gave an interview at Mobile World Congress and gave some insight as to what to expect from the streaming service Hastings says he wants video streaming on Netflix to be instantaneous that's right he wants to kill buffering dead in particular Hastings says we want to make buffering a relic like that dial tone the Netflix CEO says the company has worked on compression technologies to deliver quality video had increasingly lower bit rates lower bitrate video can be streamed easier when a network is not that fast additionally lower bitrate video means you are not gobbling up as much data on your wireless plan that technology is integral in making video streaming closer to Hastings instantaneous vision Netflix is now in a crowded space in the streaming world of its competitors Hastings says they're not trying to kill us everyone is trying to serve customers so what is Netflix going to look like in the far future that depends on trends Hastings says that if something like virtual reality has a huge demand Netflix will have to adapt to that he also says the company is looking at artificial intelligence AI could play a role in better recommendations which means we could have an easier time finding stuff to binge forever for more information check out cnet.com Amaya's act i'll see you online
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