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The most ridiculous tech publicity stunts

2018-02-08
it's official Earth just isn't big enough for Elon Musk's PR stunts anymore the CEO of Tesla and SpaceX has combined his two favorite loves shooting his bright red 2008 roadster into space aboard the SpaceX Falcon Heavy rocket it's not even a first for Elon flamethrower is my middle name musk here's our pick for the most ridiculous tech publicity stunts before SpaceX shot a sports car into space redbull sent Xtreme skydiver Felix Baumgartner 24 miles above the earth for a record-breaking space jump Baumgartner broke the speed of sound and put redbull into headlines around the world and the whole thing was captured on seven GoPro cameras of course then there's Google's Project Glass team who sent skydivers into the air to have a Google hangout midair because when I'm free-falling through the sky I want to be on a conference call and what about YouTube star and influencer Casey Neistat who dressed up as a Santa and went snowboarding attached to a human flying drone all in a bid to promote Samsung's 360 degree camera and of course to harvest those sweet sweet viral clicks but the hype doesn't always match the PR spin remember those snap spectacles vending machines that started popping up everywhere the bus was strong but then it took snapped five months to actually start selling the spectacles more widely by then the fickle masses had moved on and who could forget Apple's major fail when it gifted you to Songs of Innocence album for free to every iTunes user across the world congratulations you two you made people hate free stuff then there's the fast food companies if men are promising us pizza delivery by a robot or KFC flavored nail polish which just quietly gross they're trying to get us to use our Doritos bags as mp3 players that doesn't float your boat why not use your Tostitos bag as a breathalyzer or use your arm tattoo to order a pepperoni or use your pizza box as a turntable here's a tip from a real human person that eats pizza stop it I don't want my pizza turning up cold because you guys forgot to charge the batteries just deliver the pizza the old-fashioned way via a reindeer I'm Claire Riley for CNET make sure you check out more tech fails & wins at cnet.com
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